| 高校学术会议旅游市场开发初步研究 |
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| 引用本文： | 祝亚雯,章锦河.高校学术会议旅游市场开发初步研究[J].地域研究与开发,2010,29(5). |
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| 作者姓名： | 祝亚雯 章锦河 |
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| 作者单位： | 1. 池州学院,资源环境与旅游发展研究中心,安徽,池州,247000
2. 南京大学,地球与海洋科学学院,南京,210093 |
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| 摘 要： | 金融危机导致会议业务量明显缩水,会议旅游需要开发新市场。首先对高校学术会议进行现状分析,指出开发高校学术会议旅游市场的可行性和必要性。结合高校学术会议连续性强、稳定性高、季节差异明显、会外人员多、影响大等特点,提出高校学术会议旅游市场开发思路,希望能对会议旅游的可持续发展提供一些帮助。
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| 关 键 词： | 会议旅游 高校学术会议旅游 市场开发 |
Preliminary Study on the Market Development of University Academic Convention Tourism |
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| Zhu Yawen,Zhang Jinhe.Preliminary Study on the Market Development of University Academic Convention Tourism[J].Areal Research and Development,2010,29(5). |
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| Authors: | Zhu Yawen Zhang Jinhe |
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| Institution: | Zhu Yawen1,Zhang Jinhe1,2(1.College of Territorial Resource and Tourism,Anhui Normal University,Wuhu 241003,China,2.School of Geographic and Oceanographic Sciences,Nanjing University,Nanjing 210093,China) |
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| Abstract: | Because the financial crisis causes the conference shrinkage obviously,the convention tourism needs to develop the new market.Firstly the article carries on the present situation analysis to the university academic conference,and points out the feasibility and the necessity of the development of university academic conference tourism market.Combining the university academic conference's characteristics,such as strong continuity,high stability,this paper proposes the thoughts of its tourism market developmen... |
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| Keywords: | convention tourism university academic convention tourism market development |
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