| 跨国公司的市场开拓模式新探索 |
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| 引用本文： | 贺盛瑜. 跨国公司的市场开拓模式新探索[J]. 成都信息工程学院学报, 2000, 15(4): 301-306 |
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| 作者姓名： | 贺盛瑜 |
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| 作者单位： | 成都气象学院,成都,610041 |
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| 摘 要： | 评价了当今跨国公司在跨国经营中所采用的各种典型开拓模式 ,着重探索了一种新市场开拓模式。这种新模式将对组建和发展在国际市场中参与竞争并立于不败之地的跨国集团公司产生积极的促进作用
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| 关 键 词： | 跨国公司 市场开拓 模式 |
| 文章编号： | : |
New inquiry into market-expanding mode of transnational corporation |
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| HE Sheng-yu. New inquiry into market-expanding mode of transnational corporation[J]. Journal of Chengdu University of Information Technology, 2000, 15(4): 301-306 |
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| Authors: | HE Sheng-yu |
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| Abstract: | The various typical market expanding modes taken up in the transnational operation at present are estimated with emphasis on the new market expanding modes.The new mode will promote the establishment and development of the transnational corporations full of competence for the international competition in China. |
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| Keywords: | transnational corporation market expansion mode |
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