Wine, regions and the geographic imperative: The Coonawarra example

Abstract:   The growth of the global wine trade has focused attention on regional origin in the production, marketing and consumption of wine. This paper presents a case study of the regulatory processes around the development of one particular South Australian wine region: Coonawarra. The process of the delineation of the Coonawarra region illustrates the tensions between treating wine regions as biophysical entities, and the realities of the economic, political, legal and cultural forces that shape regions. The paper highlights how ambiguities in the physical and social criteria that frame regional definition legislation can lead to boundaries that form through a process of judicial accretion rather than relating directly to any of the criteria themselves.