如何面对潜在客户的拒绝

电话营销作为广告营销的一种主要方式,在广告营销过程中起着重要作用,根据这一营销特征,就如何面对客户在电话中拒绝提出相应的应对技巧,以赢得客户。     

例解供销在企业发展中的地位

通过产品供销中两个案例的分析,提出了新的产品供销理念,以及现代企业产品供销原则。指出产品供销和售后服务、用户信息及产品应用中信息的捕捉是新产品研发、产品质量提高的重要依据,从而强调了产品供销在企业发展中的作用与地位。     

旅游地饮食符号经济：地方符号营造与路径依赖

饮食符号是旅游目的地符号系统的重要组成部分,以地方特色饮食为基础的旅游餐饮也是旅游地的重要经济活动。文章以阳朔啤酒鱼为例,分析旅游地饮食符号经济的特点与形成机制。研究发现,1）旅游地饮食符号的形成既是对地方特色的营销与建构,也是特定饮食产品生产与消费集聚的路径依赖结果。2）从饮食生产的角度,就地取材、利润高、制作工艺简单等特点使啤酒鱼餐饮能够大规模、低成本地发展;从饮食消费的角度,啤酒鱼既具有地方特色又能够被大众口味所接受,同时满足游客的符号性和支持性的餐饮体验。3）消费性服务业的集聚能够营造良好的氛围并产生累积吸引力,使得啤酒鱼的营销成本更低、销量更高,从而形成正反馈机制。     

Local traditions as a means for commercial production of historical beers: The case of Vossaøl,Norway

The aim of the article is to analyse challenges facing the commercial production of historical beers, which are ‘extinct’ beers. The concept of ‘fictive terroir’ is introduced to emphasize these challenges. The author addresses the following questions: What kind of knowledge is needed to produce historical beers? How can this knowledge be acquired? How can it be used commercially in craft breweries? The studied case is Vossaøl, a craft beer imitation of a beer produced in the early 19th century. The data were obtained from written sources and interviews with local home brewers and brewers at Voss Brewery in Norway. The study revealed the need to reconstruct the terroir in the early 19th century. Additionally, Voss Brewery had to acquire knowledge about how to process and combine the ingredients, which included the traditional yeast (kveik). Involving traditional home brewers was crucial to determine how ingredients could be combined to produce Vossaøl. The author concludes that a synthetic knowledge base was a useful point of departure in this respect. Participation in the traditional culture of brewing proved an important means when working with this knowledge base. The results are interesting in the broader context of the reconstruction of beverages and food.     

浅析啤酒销售与气象要素的关系及预测

利用1997年1月-2002年6月兰州市某大型啤酒企业啤酒销售资料与同期兰州市气象要素资料，分析气象要素对啤酒销售的影响。分析结果表明，温度是影响啤酒销售量最显著的气象因子。两者具有很好的相关性。采用最小二乘法建立啤酒销售量的月及逐日预报方程。并提出啤酒指数的概念。     

青岛国际啤酒节的持续发展战略研究

青岛国际啤酒节是中国重点旅游节庆,面临多方面的挑战,必须形成浓郁的啤酒文化特色和海洋文化特色,设计出多元的、富有魅力的特色旅游产品,进行真诚的协作和 针对性的宣传,扩大城市知名度,谋求节庆活动的持续发展。其产品策略和市场营销策略,一方面应安排具有一定文化品位并为各阶层人士喜闻乐见的文化、和娱乐等活动同时抓住啤酒这个独特销售点,研究制度富有特色和个体的啤酒节专项旅游产品,加强节庆气氛的营造;开发啤酒     

利用不同浓度啤酒废水培养塔胞藻的生物学效应研究

本文主要探讨了以不同浓度的啤酒废水培养海洋微藻(塔胞藻)后的生物学效应,其目的是为合理开发利用啤酒废水,避免环境污染及海洋微藻的产业化提供必要的理论依据。方法:以不同浓度(0、10%、20%、30%、40%、50%、60%)的啤酒废水替代海水配制培养基,培养海洋微藻,当培养液内细胞数达到一定密度后,再转到新的培养基中,即为下一轮;这样连续培养了4轮。结果发现,在前3轮培养中,当培养基中啤酒废水浓度在50%以下时,随着啤酒废水浓度升高,藻细胞的生长繁殖明显加快,细胞体积增大,细胞内多种重要成分(如蛋白质、可溶性糖、叶绿素等)含量均显著提高;当啤酒废水浓度超过50%时,上述效应有所下降。但培养至第4轮时,各种生理指标逐渐恢复到原来的状态。     

Economic vulnerability, beer and HIV/AIDS: The struggle to sustain farmer livelihoods and indigenous sorghum varieties in eastern Uganda

Drawing on a case study from eastern Uganda, this paper describes how social and environmental factors combine to affect the sustainability of both sorghum landraces and the farmers who depend on it for food and income security. It delineates how changing regional patterns of agricultural production and consumption, institutional neglect, economic hardship, natural resource degradation and a labour supply crisis precipitated by the HIV/AIDS pandemic, may be conspiring to place sorghum landraces at risk of extinction and, thus, undermine already precarious livelihoods. The paper therefore challenges the common assumption that marginalized rural women – by virtue of having diverse varieties and species under their care – can be expected to conserve that diversity.     

农业市场化对农户种植效益的影响——基于沪苏皖农户调查的实证研究

通过沪苏皖3省16个村的分层抽样农户调查发现,农业市场化的发育程度决定着农户种植经济收益的高低,不同农产品基本遵循高投入、高产出的规律,地区差异明显。根据定量分析和CD扩展模型检验表明,生产要素市场和农产品市场共同影响农户土地种植效益。为提高土地产出,农户更重视种子、化肥、农药等农资的增产性投入,劳工和机械投入随家庭非农活动情况而变化。农产品市场销售行为对农户种植效益的提高呈较明显的正向刺激作用,市场价格是关键要素,销售率和销售成本对商品型农产品影响更显著。另外农户素质及收入结构对种植效益也产生显著影响,人力资本水平与种植效益成正相关关系。     

乌苏地区啤酒销售特种气象预报服务指数研究

从影响啤酒销售的因素入手,分析啤酒销量的月季分布特点及气象因子与啤酒销量的关系,进而建立适合本地区的啤酒销售特种气象服务指数熏建立啤酒热销季节的销量预测方程,使生产销售企业掌握主动权熏进而达到“以销定产”的良好效果。