基于GIS的旅游交通巨变下客源空间结构演化分析——以惠州龙门县为例

基于GIS技术,结合旅游需求引力模型,以惠州市龙门县为例,选取3个时间段,对旅游交通变化驱动下的旅游客源空间结构演化进行分析.结果显示,龙门县旅游交通从无高速公路连接、向有相关高速公路连接到高速公路过境变化,客源市场空间结构对应表现为经济要素为第一指向性的跳跃式分布、向交通要素为第一指向性转变的连续分布到基本以交通驱动...     

基于灰色系统理论的河南旅游业发展研究

优越的地理位置和丰富的旅游资源使得河南的旅游业快速发展,对旅游业发展进行预测可以为旅游业发展决策提供帮助。运用灰色系统理论的灰色关联度分析法,对河南省旅游业的影响因子进行定量分析,得知影响河南旅游业发展的三大因素是国内生产总值、人均国内生产总值和民用汽车数量。建立河南国内旅游接待人数和国内旅游收入的灰色GM(1,1)预测模型。结果表明,未来5年河南省旅游业发展势头强劲。     

江苏省国内旅游线路节点配置研究

基于旅行社旅游线路网络调查资料,本研究运用频数分析、聚类分析、比较分析等研究方法,深入分析了江苏省国内旅游线路中的城市节点、景区节点、临时节点等三大类旅游线路节点配置特征。结果表明:(1)可以将进入江苏国内旅游205条线路中的26个城市节点分为3个全国旅游热点城市节点、6个全国旅游城市节点、6个长三角区域旅游热点城市节点、11个省内短途旅游城市节点,南京和苏州是最主要的门户型和离境型城市节点;(2)随着客源地距离的增大,进入江苏国内旅游线路中的城市节点和景区节点数量都相应减少,旅游线路景区节点分布的地域集中性增强,相应城市节点内部的景区节点选择差异性也增大;(3)对游客具有较大吸引力的临时节点主要包括地方知名产品的生产和购物场所,以及富有当地文化特征的历史街区、现代CBD等。     

Evaluation and Promotion Model of Tourist Satisfaction in Ice and Snow Tourism Destinations

The successful bid for the Beijing Winter Olympics has brought historic opportunities for the development of ice and snow tourism in China. An index system for the evaluation of tourist satisfaction in ice and snow tourism destinations was constructed from the target layer-factor layer-index layer approach in this paper. Taking tourists with ice and snow tourism experience as the research object, and integrating a questionnaire survey and the Importance-Performance Analysis (IPA) method, a total of 840 valid questionnaires were collected to assess the satisfaction of tourists in snow and ice tourism destinations, and the promotion model of tourist satisfaction in ice and snow tourism destinations was put forward. This process led to three main results. (1) Ice and snow tourists in China are characterized as young and better-educated, with college students aged 19 to 25 as the main consumer group. More than 70% of ice and snow tourists are pretty satisfied with the current development of ice and snow destinations in China, and are willing to participate again. (2) Other than “ice and snow souvenirs”, tourists’ perceptions of importance are all higher than the level of perceived satisfaction, and the importance values of the 13 indicators including “Scenic spot security” and “Diversity of ice and snow entertainment and sports” are especially high, showing that tourists have high expectations and demands of the destinations. However, the perceived satisfaction level of tourists for all indexes is generally low, mostly at the general satisfaction level, indicating that ice and snow tourism destinations have only partially met the demands of ice and snow tourists, and there is still much room for improvement. (3) After IPA analysis, five suggestions for improving the satisfaction of tourists in ice and snow tourism destinations were put forward, including diversification of the tourism business model, construction of tourism facilities, a market diversified cultivation model, a humanized mode of tourism service and a refined management model. The results of this study will help to enrich the theory of ice and snow tourist satisfaction and promote the high-quality development of China's ice and snow tourism in the post-Winter Olympics era.     

Review of Tourism Ecological Security from the Perspective of Ecological Civilization Construction

In the era of sustainable development, the ecological impact of the development of the tourism industry has attracted extensive attention from all walks of life. Generally considered, tourism ecological security (TES) is an important link to realize the high-quality development of tourism destinations and promote the construction of ecological civilization. Based on keyword discrimination of TES, tourism ecological risk and tourism ecological health, and from the perspective of ecological civilization construction, this paper uses the databases of Web of Science and CNKI as data sources to systematically comb and analyze TES research from the aspects of development process, research methods and research content, and puts forward the prospects for future research on this basis. This analysis found that research in the TES field presents four main characteristics. (1) The phased characteristic of “germination - exploration - development” is significant, and a relatively standard research framework of “evaluation - influencing factors - early warning - regulation” has been formed. (2) The empirical orientation of the research methods is distinct. (3) The development trend is characterized by small-scale dominance and a large-scale surge. (4) The disciplinary integration and practical combination have been continuously strengthened. Combined with the development trends and hot spots of TES, this paper proposes that the direction and goal of deepening TES research in the future should be carried out from the aspects of strengthening research on thresholds, early warning and regulation, improving the application of big data, constructing the synergistic effect mechanisms between tourism and ecology, and realizing the longitudinal deepening and interconnection of scale research.     

Relationships between Tourist Experiential Value and Ice-Snow Tourism Loyalty in Zhangjiakou City,and the Moderating Effects of Travel Companions

The successful bid for the 2022 Winter Olympics has provided a new opportunity for the popularization of ice-snow sports and making improvements in the efficiency of ice-snow tourism in China. Taking Zhangjiakou City in Hebei Province as the research object and using questionnaire analysis and the structural equation model (SEM), this paper examined several hypotheses of the relationship between tourist experiential value and tourist loyalty in the context of ice-snow tourism, and a mediation analysis was conducted to explore the moderating role of travel companions. The results show that: (1) The functional value, emotional value and social value have significant positive effects on tourist loyalty; (2) Tourist satisfaction is a partial mediator between functional value, emotional value, social value and tourist loyalty, and a full mediator between cognitive value and tourist loyalty; and (3) Travel companions play a significant moderating role in the influence of emotional value on tourist loyalty. Based on these findings, several suggestions are put forward for the high-quality development of ice-snow tourism in China, including developing ice-snow family tourism products, building an ice-snow brand with winter Olympics characteristics, constructing the ice-snow industrial system, and cultivating ice-snow culture.     

基于社交媒体数据挖掘的旅游者情绪感知

随着智能移动终端和社交媒体的普及,带有地理标签的社交媒体数据大量涌现,其“文本—位置—时间”的多维特征使得精细时空尺度上的旅游者情绪感知成为可能。该文基于2017-2019年旅游者发布的新浪微博数据,采用BERT模型对微博数据进行文本分析,探讨旅游者情绪的时空分布规律及不同主题下旅游者的情绪特征,并分析导致旅游者产生负面情绪的相关因素。研究发现,微博中旅游者情绪呈现昼夜、周和季节性节律变化,不同性别旅游者在情绪反应强度及情绪节律上存在差异,对“天气”和“餐饮”主题易产生强烈情绪。该文提出的旅游者情绪挖掘方法可从多维度、多层次挖掘旅游者情绪特征,为旅游目的地舆情监测和预警系统提供借鉴。     

不同出游时间视角下游客流动网络结构及其分异特征——以西安市为例

以热门旅游城市西安市为研究区域,采集网络游记数据,综合运用社会网络分析和GIS空间分析方法,探讨不同出游时间下的游客流动网络结构及其分异特征,研究发现：① 不同的出游时间约束下,游客旅游出行行为表现出显著的时间异质性。② 基于游客流动的西安市旅游吸引物的节点结构具有显著的等级规模分异特征,随着出游时间的增加,旅游节点等级结构体系呈现出以高等级景点为枢纽的“强强”关联特征,高等级景点的游客集聚功能提升显著。③ 随着出游时间增加,西安市区旅游节点核心?边缘结构越明显,核心区的节点联系强度越大,区位邻近、知名度接近与交通便利是形成景点组团的关键因子。     

旅游目的地营销潜力评价与策略框架研究

在全球旅游业进入整合营销和品牌化时代的今天,要想把一旅游目的地成功推向市场,其中较为关键的一环是如何搞好营销。在认真参阅大量专家学者的相关文献资料基础上,考察了牡丹江旅游业发展现状,运用模糊综合评价法对牡丹江旅游目的地营销潜力进行评价。从旅游目的地营销主体、市场分析、旅游目的地形象策划与推广、监控与管理等方面进行分析,构建牡丹江旅游目的地营销策略框架,对牡丹江旅游目的地营销进行系统研究。     

水土流失对山地旅游地水体观光功能影响研究

水土流失影响山地旅游景观质量,成为当前山地旅游地普遍性的环境问题之一.通过土壤与水体浊度模拟实验表明,水土流失以改变水体浊度从而影响景观观光质量,20NTU浊度可作为次降雨水土流失对水体景观影响的临界值.以浙江省天台县石梁景区实证研究得到,不同流域降雨侵蚀对水体浊度影响具有差异性,同一流域次降雨侵蚀对观光水体浊度影响受流域降水强度与降水量共同作用.