安徽省温泉旅游区的品牌建设与营销策略研究

安徽省温泉旅游区以它独有的特色和文化的魅力赢得社会广泛的关注,也吸引更多的人对温泉旅游区的品牌建设与营销策略的研究。阐述了安徽省温泉旅游资源赋存状况,并分析安徽省温泉旅游区的品牌建设与营销策略现状。得出如下主要结论:(1)安徽省温泉多数位于隆起的大别山区、长江沿岸的巢湖—和县一带以及皖南地区;(2)产品开发利用层次不一,大多处于中程度利用;(3)温泉相关的旅游区品牌建设与营销策略相对滞后。最后在此基础上,提出现阶段安徽省温泉旅游区的品牌建设与营销策略的对策。     

Adaptation management of mountain tourism service: the case of the source regions of the Yangtze and Yellow River

Mountain areas are often rich in ecological diversity and recreational opportunities. Mountain tourism is thought to be an effective and important means for maintaining and expanding rural economies and, thus, improving the living conditions of rural societies. As mountain tourism service research is a professional field with several disciplines involved, a multi-disciplinary management pIatform is needed and it facilitates participation in sustainable mountain development by diverse stakeholders. With the source regions of the Yangtze and the Yellow River as a case study, this paper presents a conceptual framework for an adaptation management of mountain tourism services according to technical, policy, social and economic dimensions. The framework is based on a vulnerability assessment of mountain ecosystems, and can serve as a reference for the development of tourism service in other mountain areas.     

基于非线性动力学模型的旅游生态容量分析

近年来,大量增加的游客给景区的旅游生态容量带来了较大的压力,矛盾日渐突出。为了实现景区的环境保护与可持续发展,研究游客活动量与景区旅游生态容量之间的关系是十分必要的。本文从非线性动力学观点出发,构建二者非线性动力学模型,并进行平衡态分析。研究结果表明:(1)系统要达到可持续发展,必须建立在景区环境的自我更新能力及人工恢复程度之和大于外界污染水平,且游客的增长率必须保持在较低水平的基础上;(2)景区旅游生态容量的承载力是有限的,所能容纳的游客也是有限的,超过一定的限度就会引起生态系统失衡。采取严格控制游客量,加强对景区内外环境的保护和改善、提升游客素养等措施,对于系统的协调发展至关重要。     

汶川8.0级地震前后陕西地区地倾斜特征迁移分析

对汶川8.0级地震前后陕西地区地倾斜观测资料的分析发现,汶川地震前陕西地区地倾斜存在沿龙门山断裂带方向由东北向西南震中迁移,震后地倾斜反向迁移,迁移平均速度为3～4 km/天。进一步分析认为,震前陕西地区地倾斜向震源迁移可能对汶川8.0级地震起到了触发作用,而震后地倾斜向远场迁移有可能是诱发陕甘川交界的中强余震的主因。     

Evaluation on tourism ecological security in nature heritage sites —Case of Kanas nature reserve of Xinjiang, China

The nature heritages are the precious legacy of nature with outstanding scientific and aesthetic value. They are quite different from other common ecotourism areas, because of its original and unique system, sensitive and vulnerable landscape, and peripheral cultural features. Therefore, the tourism development in the nature heritage sites should be on the premise of ecological security. The evaluation index system of tourism ecological security in nature heritage sites was constructed in this article by AHP and Delphi methods, including nature ecological security, landscape visual security and local culture ecological security, and the security thresholds of indices were also established. In the indices’ weights of the evaluation model, the nature ecological security ranked the highest, followed by tourist landscape visual security and culture ecological security, which reflected the influence degree of the limited factor to tourism ecological security. Then, this paper carried out an empirical study of Kanas of Xinjiang Uygur Autonomous Region, China, which has the potential to be the World Nature Heritage. On the basis of the data attained from survey and observation on the spot, as well as questionnaire answered by tourists and local communities, the ecological security status in Kanas was evaluated. The result showed that the status of Kanas tourism ecological security was better, but there had some limiting factors. Lastly, effective measures were put forward to ensure its ecological security. Foundation item: Under the auspices of National Natural Science Foundation of China (No. 40671057), Knowledge Innovation Programs of Chinese Academy of Sciences (No. KZCX3-SW-355)     

四川省旅游景区空间分布差异研究

以四川省为研究区域,利用数理统计方法及GIS技术,采用资源丰裕度指数、变异系数、均衡度指数及均衡比系数,对A级旅游景区空间分布差异进行测度。结果表明：整体层面,旅游景区空间分布均衡程度由大到小依次是5A级景区、4A级景区、3A级景区、所有景区、2A级景区;市际层面,各州市旅游景区空间分布差异较大,旅游景区分布最多、丰裕度最高的是成都;四类均衡比系数显示,交通均衡比系数较小,其次是经济均衡比,表明交通和经济因素对四川省旅游景区空间分布影响最大,经济越发达,交通越通达,旅游景区空间分布越均衡;在此差异测算基础上,提出四川省旅游景区空间布局优化建议。     

青藏铁路旅游线气候适宜性分析

本文利用10个气象站1991~2000年的气象观测数据,对青藏铁路旅游线的气候适宜性进行了评价。评价内容包括:生物气温指标、紫外辐射强度、大气含氧量以及障碍性天气等。得出如下结论:总的来看,青藏铁路沿线地区相对舒适的旅游气候条件集中出现于5~9月。该时段,生理气温舒适凉爽,空气含氧量比例较高,无炎热或热日,大风天气出现少。但是,紫外辐射较强,雷暴及冰雹出现的频率较高。旅游适宜期与适宜时段随海拔高度的上升而逐步缩短。位于铁路线两端的西宁、拉萨等地区的旅游气候条件最优,全年均较适宜旅游;五道梁、沱沱河、安多等高海拔地区的旅游适宜期较短,冬季的严寒和夏季(6、7月)的强紫外辐射对这些地区户外旅游活动的限制较大。     

甘肃省旅游产业关联及产业波及分析

运用旅游经济学中产业关联的有关理论,以甘肃省投入—产出表为依据,对旅游业的产业关联和产业波及效应进行定量分析,通过对旅游业的投入结构、产出结构、影响力及影响力系数、感应度与感应度系数等指标的分析,探讨甘肃省旅游业与其他产业之间的关联程度、旅游业对国民经济各产业部门的拉动作用、各产业部门对旅游业的推动作用。     

地方政府官方旅游网站营销功能实证分析

在线营销已成为信息时代目的地整体营销战略的重要组成部分,考察目的地营销网站的发展状况有助于目的地营销组织审视其在线营销活动。以中国内地31个省为例,将营销战略、信息服务、交易处理、技术支持和网站运营作为一级指标,对官方旅游网站的营销功能进行评估。结果表明,目前国内目的地营销网站功能已无显著地区差异,大部分网站处于信息提供的初级发展阶段,目的地营销战略实施、交易处理等功能尚需改进;地方官方网站营销功能的充分发挥有赖于各级政府的支持,目的地在线营销的发展必须与目的地整体营销战略相整合。