山地旅游小镇功能转型与重构的时空特征研究——-以黄山风景区汤口镇为例

山地旅游小镇是新时代乡村发展的重要类型,功能转型与空间重构是山地旅游小镇转型发展的核心内容之一。本研究采取参与式农村评估方法、GIS空间分析和高清遥感影像相结合的方法,以汤口镇为例,从微观尺度研究山区旅游乡村功能转型与空间重构的过程与格局。研究显示:(1)汤口镇生活功能由传统型向现代型转变,生产功能由农业主导型过渡到农旅融合型再向旅游主导型转变,生态功能由单一型向多元复合型转变。(2)旅游经济发达镇区相较于边缘乡村社区,旅居综合混质度较低。其中,旅游与居住时间分配相对均衡,宅屋空间倾斜于旅游,社群上融合度高,各区域间各混质维度存在差异。(3)汤口镇经历了旅游空间引入、生成、快速重构和导控更新4个重构阶段。该研究可为汤口镇村镇建设和旅游发展提供参考,也为下一步研究其转型发展的模式与机制奠定基础。     

旅游城市餐饮业空间布局特征--以拉萨市为例

受城市功能定位、旅游消费驱动等因素影响,旅游城市餐饮产业空间布局具有其自身特征。通过对互联网电子地图POI数据的挖掘,并结合ArcGIS最近邻分析、标准差椭圆、核密度分析和缓冲区分析工具,本文分析了高原旅游城市拉萨市主城区餐饮业空间分布格局特征及其影响因素(基于道路交通、旅游资源和人口视角)。研究发现拉萨市主城区餐饮业空间分布总体呈现集聚特征,主要集中在交通发达和旅游资源密集区周边地区;常住人口集聚区域餐饮点同样集中布局,餐饮点密集区与实时人口密集区高度重叠。针对拉萨市城市空间结构、功能定位和旅游发展,文章进一步提出拉萨市餐饮业空间布局优化措施。     

Space Changes in the Rural Tourism Area of Mufu Town,Hubei Province,China

In a society dominated by tourism consumption, space changes occurring in rural areas can generally reflect their social changes. On the theoretical basis of flow, regeneration and adaptation of rural tourism space, this paper originally and creatively proposes that the spatial elements in a rural tourist area can be classified into three categories: Attractions (A), Towns (T) and Villages (V). By analyzing the spatial transformation characteristics of A, T and V, five types of rural spatial transition modes are found, the types of heritage, theme park, those serving as scenic spots, leisure industrial clusters and ecotourism areas. These different classes emerge due to their geographical differentiation. They show the same spatial evolution trend: The Attractions are distributed throughout the whole area and characterized by diversification; supporting services facilities gather in the Towns; and the Villages are landscape images. In this area the traditional rural benefit trends toward that of compound development. Mufu Town, Hubei province, is taken as a study case, and the changing characteristics of A, T and V from 2006 to 2016 are described. Problems in the process of establishing the new spatial order are considered. In order to realize the synergy between production space, living space and ecological space, the interactive development between Attractions, Towns and Villages is recommended. The perspective of Attraction-Town-Village (ATV) can lead to a better understanding of the situation of tourism space in rural areas and provide directions for thinking about the reconstruction path for the modernization of traditional societies.     

旅游中心城市在旅游业中的地位和功能研究

从中国旅游业发展实际出发,深入分析了旅游中心城市在旅游业发展中的地位和作用.通过探讨旅游资源开发与旅游城市建设的关系,确立旅游中心城市的主导地位,阐述旅游中心城市的主要功能,分析区域旅游发展的时空演化规律,并对发展旅游中心城市提出3点建议.     

上海海洋邮轮旅游的发展策略研究

海洋邮轮旅游产业在现代旅游业的发展中有极大的潜力。近些年来,邮轮旅游产业被誉为"漂浮在黄金水道上的黄金产业"。随着中国经济的发展,我国邮轮旅游业迅速兴起,使多级邮轮市场开始向中国倾斜,成为带动中国经济发展的新动力。文章首先对比了邮轮旅游业国内外的研究现状和理论分析方法,并介绍了上海海洋邮轮旅游业目前的发展现状;其次用"SWOT"分析法的角度讨论了上海邮轮旅游业面临的机会和威胁;最后针对上海海洋邮轮旅游产业,分别从改善环境、扩大宣传、丰富航线和完善港口设施等方面提出了邮轮旅游业的长期发展方向。     

基于TPB拓展模型游艇旅游行为意向影响机制研究

在改进计划行为理论(TPB)模型基础上,引入人口特征和游艇文化变量,构建游艇旅游行为意向的影响机制模型,以实地调研和问卷调查作为数据来源,运用结构方程模型(SEM)实证检验影响旅游者参与游艇旅游行为意向的主要因素及其作用机制。研究表明:当前我国旅游者参与游艇旅游的意向较高;旅游者的行为态度、主观规范、感知行为控制和游艇文化是影响其选择游艇旅游活动的重要因素;旅游者的行为态度、游艇文化2个变量对游艇旅游行为意向具有显著的正向影响;主观规范和感知行为控制均通过行为态度这一中介变量间接影响游艇旅游行为意向。     

沿海城市经济-海洋生态环境-游艇旅游业耦合协调发展分析

借鉴物理学中的耦合理论,分析沿海城市经济系统、海洋生态环境系统与游艇旅游业系统三者间的耦合协调作用机理;构建耦合评价模型与指标体系,并基于改进的熵值法,对沿海16个游艇旅游发展重点城市三者的耦合度及耦合协调度进行实证研究;运用皮尔逊相关系数法探讨各因素间相互关系。结果表明:沿海城市经济、海洋生态环境和游艇旅游业发展水平的综合评价值并不高,可进一步分为城市经济滞后型、生态环境滞后型和游艇旅游业滞后型三种制约类型;区域内三大系统耦合度较高,但耦合协调度较低且存在明显的区域差异;系统内部各因素间相互关联。鉴于此,提出游艇城市应因地制宜,协调开发与保护关系,深化产业融合等建议,以促进三大系统较高层次的耦合协调发展。     

安徽省温泉旅游区的品牌建设与营销策略研究

安徽省温泉旅游区以它独有的特色和文化的魅力赢得社会广泛的关注,也吸引更多的人对温泉旅游区的品牌建设与营销策略的研究。阐述了安徽省温泉旅游资源赋存状况,并分析安徽省温泉旅游区的品牌建设与营销策略现状。得出如下主要结论:(1)安徽省温泉多数位于隆起的大别山区、长江沿岸的巢湖—和县一带以及皖南地区;(2)产品开发利用层次不一,大多处于中程度利用;(3)温泉相关的旅游区品牌建设与营销策略相对滞后。最后在此基础上,提出现阶段安徽省温泉旅游区的品牌建设与营销策略的对策。     

Adaptation management of mountain tourism service: the case of the source regions of the Yangtze and Yellow River

Mountain areas are often rich in ecological diversity and recreational opportunities. Mountain tourism is thought to be an effective and important means for maintaining and expanding rural economies and, thus, improving the living conditions of rural societies. As mountain tourism service research is a professional field with several disciplines involved, a multi-disciplinary management pIatform is needed and it facilitates participation in sustainable mountain development by diverse stakeholders. With the source regions of the Yangtze and the Yellow River as a case study, this paper presents a conceptual framework for an adaptation management of mountain tourism services according to technical, policy, social and economic dimensions. The framework is based on a vulnerability assessment of mountain ecosystems, and can serve as a reference for the development of tourism service in other mountain areas.