安徽省温泉旅游区的品牌建设与营销策略研究

安徽省温泉旅游区以它独有的特色和文化的魅力赢得社会广泛的关注,也吸引更多的人对温泉旅游区的品牌建设与营销策略的研究。阐述了安徽省温泉旅游资源赋存状况,并分析安徽省温泉旅游区的品牌建设与营销策略现状。得出如下主要结论:(1)安徽省温泉多数位于隆起的大别山区、长江沿岸的巢湖—和县一带以及皖南地区;(2)产品开发利用层次不一,大多处于中程度利用;(3)温泉相关的旅游区品牌建设与营销策略相对滞后。最后在此基础上,提出现阶段安徽省温泉旅游区的品牌建设与营销策略的对策。     

地理国情监测成果在农业、旅游领域中的应用

开展地理国情监测工作的目的是为了获取自然与人类社会经济活动引起的地表变化信息,具体包括地表自然要素、人文地理要素和社会经济信息的空间分布特征及其相互关系,是基本国情的重要组成部分,为政府管理决策、企业生产运营、人民群众生活提供数据基础和决策依据。本文基于地理国情监测数据,结合多种测绘地理信息数据和技术手段,探讨如何利用地理国情监测成果促进农业与旅游业的发展,以期深入挖掘和提升监测成果价值,全面拓展监测成果应用服务的新思路、新方向。     

历史遗址类旅游地的生命周期研究——以美国14家历史遗址公园为例

实证研究中旅游地生命周期理论的运用潜力备受质疑。论文选取美国14家国家历史遗址公园为例,采用旅游研究中较少使用的四参数Logistic模型结合一次函数、二次函数、三次函数、高斯多峰分析法拟合旅游地的生命周期。研究发现：四参数Logistic模型结合一次函数、二次函数、三次函数能较好地拟合旅游地的生命周期;利用四参数Logistic曲线的上弯点、拐点、下弯点能定量的划分出旅游地的起步探索、发展、巩固、停滞阶段,一次函数、二次函数、三次函数能拟合旅游地的衰退或复兴阶段,这回答了学者们对生命周期阶段难以定量划分的质疑。根据旅游地停滞期之后的发展趋势还能归纳出该类旅游地的生命周期类型;高斯多峰分析法将旅游地的生命周期拟合成一个个波动的高斯峰,更大程度上保留了旅游地演进的波动特征;将高斯多峰分析法与四参数Logistic模型结合起来,不仅能定量划分旅游地的生命周期阶段,还能准确地描述在生命周期阶段内的波动情况,甚至分析各生命周期阶段对整个生命周期的影响和作用。     

布达拉宫旅游商业化的社区治理研究

以社区为出发点,综合旅游商业化、社区治理等相关理论,在布达拉宫及周边社区旅游商业化表征分类的基础上,梳理其社区旅游商业化的治理成效及治理困境。再运用静态博弈模型与决策树,分析布达拉宫及周边社区旅游商业化的治理中各利益主体博弈的过程,并探析治理困境的原因。研究发现,旅游商业化的社区治理受到各利益主体间权力大小和利益选择的影响。政府及相关部门处于强势地位,主导并采取措施治理旅游商业化。布达拉宫的各空间圈层在商业化治理过程和难度上都存在明显差异。引起治理困境的原因主要是“权”与“利”的纠葛、商业化控制的阈限不清晰、利益主体之间的沟通不畅。在主要利益相关者的博弈中,各治理主体共同重构一个相对均衡的“利益－权力”关系结构,以保证社区旅游商业化得以有效治理。     

Evaluation System for Yunnan Cultural Tourism Routes Based on a Five Component Model: Case Study of the Ancient Tea-horse Road in the South of Yunnan

Cultural tourism routes can reveal and protect cultural tourism heritage by means of cultural tourism in the “time category” and the “space category”. The construction of an evaluation system for cultural tourism routes and the evaluation, scoring and grading of existing and potential cultural tourism routes are the key to the protection of heritage, history and culture along these routes, and the key to encouraging the standardization, branding and sustainable development of various formats on the routes. Yunnan cultural tourism routes are diverse and rich in resources, and their developmental foundation is good. However, the tourism development and cultural development activities occur along separate lines and there is a lack of unified management. Therefore, it is necessary to conduct research on information collection, information analysis, problem diagnosis and improvement of status in the local practices of Yunnan cultural tourism routes, and to guide the sustainable development of Yunnan cultural tourism routes. Based on the advanced experience of COE (Council of Europe), UNESCO WHC (United Nations Educational, Scientific and Cultural Organization, World Heritage Committee) and ICOMOS(International Council on Monuments and Sites), this paper comprehensively analyzes the decisive criteria for line evaluation by interpreting and summarizing the connotations of cultural tourism routes, and determines that the evaluation of cultural tourism routes should include lines. Five aspects―the theme, the participating subject, the object itself, related activities and multi-party value―are used to construct a five-component model. At the same time, based on the consumer utility function, a complete route evaluation and hierarchical system is constructed. Then, taking the Ancient Tea-horse Road cultural tourism route as an example and using the expert scoring method and the analytic hierarchy process, the actual scores and grades of the Ancient Tea-horse Road cultural tourism route are determined, and countermeasures and suggestions for its sustainable development are proposed. The paper also verifies the applicability and practicability of the evaluation system, and promotes and improves the feedback evaluation system. The aim is to at promote and widely apply the evaluation system of cultural tourism routes, realizing the transformation from individual cases to joint cases, and promoting the standardization and sustainable development of cultural tourism routes.     

Responding to Global Warming: Mitigation Policies and Actions of Stakeholders in China’s Tourism Industry

China’s tourism industry has witnessed rapid progress in recent years, and is now an important part of global tourism in dealing with climate change. Within a framework of Pressure-State-Response (PSR), this paper focuses on the emission reduction pressure, carbon emission status, and responses of stakeholders in China’s tourism industry. Findings include: 1) The central government’s strategy and rapid growth of the industry scale exert rising pressure on China’s tourism to reduce carbon emissions. 2) Carbon emissions of China's tourism account for 13%-14.6% of global tourism, and about 3% of China’s emissions overall. Chinese tourists’ per capita carbon emission is lower than half of the global level. 3) The Chinese government attaches great importance to energy-saving and carbon emission reduction. In the tourism industry, documents, standards and other regulative measures have been issued to ensure that business practitioners set up green operational and managerial systems. In the field of tourism transportation, China's high-speed rail, new energy vehicles, and urban shared bicycles, have developed very rapidly in recent years, and they have effectively reduced the carbon emissions in traveling. Furthermore, this paper finds that Chinese tourists already have awareness and willingness for low-carbon tourism.     

Analysis of Multiple Tourist Agents’ Symbiotic Relationship on the View of Tourist Enterprises Based on a Grey Correlation Model: A Case Study of Qinghai Lake,China

Tourism symbiosis is a social phenomenon consisting of many complex factors, and the reciprocal cooperation among multiple tourist agents at tourist destinations is the crux of the sustainable development of tourism. This study is from the perspective of tourist enterprises, and introduces the Symbiosis Theory of genecology. A quantitative evaluation is used to analyze both the equilibrium state of the combined symbiotic behavior routes and the behavior patterns of tourist enterprises with local governments, community residents, tourists and tourist enterprises around Qinghai Lake. The findings reveal: (1) the symbiotic behavior routes of the multiple tourist agents “E→G-R-T-E” in the Qinghai Lake area are constituted of intense symbiotic indications, while the maximum dimensionality of symbiotic interest of “E→G-R-T-E” is still in the state of disequilibrium and dissymmetry; (2) the symbiotic model of multiple tourist agents “E→G-R-T-E” in the Qinghai Lake area is an asymmetrically positive symbiotic model. It is proposed that, by establishing symbiotic mechanisms for guidance, decisions, supervisory control and profit distribution, the participation mechanism for multiple agents “E-G-R-T” can be further standardized. Moreover, tourist enterprises should be regarded as the primary agents to optimize the symbiotic model for “E→G-R-T-E” through the reinforcement of integrative supply and the construction of integrative effect, and finally promote the integrative symbiotic model of symmetrical reciprocity of the E-R-G-T model “driven by scenic areas, responsive to community residents, affected by local governments and enjoyed by tourists.”     

旅游产业空间分布及关联性分析方法——以常州市为例

旅游产业的空间分布及关联性分析对于区域旅游产业的发展具有重要意义,而目前大多旅游产业空间格局分析的对象局限于A级景区,忽略了旅游产业综合性的特点。以"吃、住、行、游、购、娱"6种旅游要素为研究对象,从旅游产业空间分布特征、空间分布格局、空间关联性3个方面构建了旅游产业空间分布及关联性分析的方法体系。并以常州市旅游产业为例,进行方法验证。结果表明,当前常州市旅游产业呈集聚型分布,形成了"一主核两次核"的空间分布格局,各旅游产业之间空间关联程度较高。较好的数据基础以及合适的空间分析尺度提高了方法的应用效果,分析结果与《常州市"十三五"旅游业发展规划》中相关内容匹配,验证了本文提出方法的可行性。     

长白山景区旅游安全风险动态评价研究

以长白山景区旅游安全为研究对象,以鱼骨图、动态贝叶斯、GIS技术等为基本研究方法,从研究区自然环境、社会环境及责任人为3个方面出发,筛选景区致险因子,构建景区旅游安全风险危险性评价指标体系,利用动态贝叶斯方法综合构建景区旅游安全风险动态评价模型;并以实测数据及景区统计数据为依据,划分景区旅游安全风险评价的4个动态时段,综合实现景区旅游安全风险动态风险评价。研究结果表明：① 中等以上风险区域呈条带状分布;② 高风险区域与主要景点重合;③ 长白山景区安全风险发生高概率的时段发生在第三个时段（12:00~14:00）;较高概率发生分别在第二个时段（10:00~12:00）与第四个时段（14:00~16:00）;中等概率发生较高的时段在第四个时段（14:00~16:00）;较低概率发生在第一个时段（8:00~10:00）。     

中国旅游城市生态安全系统评估与类型划分研究 ——基于节点权重约束网络DEA模型

采用 DPSIR概念模型作为旅游生态安全系统的基本形态,引入网络 DEA模型测度系统运行效率,从“投入-产出”的研究视角探究旅游生态安全系统内部作用机理。采用结构方程模型对网络 DEA模型的结构及权重加以限制,构建具有节点权重约束的网络 DEA评价模型,对主要旅游城市生态安全系统实例进行实证研究。研究结果认为：将生态安全系统分为自然运行阶段、管理反馈阶段2阶段进行效率评价,加权综合得出各旅游城市生态安全系统的综合评价值,以此为依据将样本城市划分为按系统效率的评价结果将其分划为绿色发展型、稳步发展型、高效发展型、双向提升型和管理能力缺失型,针对各类型旅游城生态安全系统特点提出改善其生态安全系统状况的建议。