基于IPA法的传统型景区游客满意度评价——以琅琊山景区为例

游客满意度评价对景区规划、建设和管理很重要。结合文献分析与德尔菲法,构建了传统型景区游客满意度评价指标体系,并以琅琊山景区为例采用IPA模型进行案例分析。结果表明:琅琊山景区7个要素测度层——资源特色、景区环境、景区产品、景区交通、景区服务、景区设施、景区价格及30项因子测度指标感知均值都为满意度重要性,游后感知实绩(满意度)全低于游前期望(重要性);IPA矩阵分析30项因子分布为:优势区域6项、修补区域4项、机会区域15项、维持区域5项,游后满意度(实绩)与游前重要性(期望)感知评价"双高项"占20.0%,"双低项"占50.0%。总体上游客期望值较高而满意度不高,各评价因子的满意度评价差异较大,景区需提升产品与服务。     

基于主客观比较视角的乡村人居环境建设适配性评价——以江汉平原公安县为例

乡村人居环境是农户日常生产生活据以展开的设施及条件,基于主客观比较视角的乡村人居环境适配性评价是践行“以人民为中心”的发展思想和统筹推进乡村振兴的客观要求。论文立足江汉平原公安县乡村抽样调查和访谈数据,以乡村生活空间可及性解析环境供给水平,以居民生活条件满意度解译农户需求意愿,以乡村人居环境适配性解构供需差异,据此提出乡村人居环境优化方向及路径。结果显示：2017年案例区乡村生活空间可及性聚集分布最大值为44.75%,隶属“中类”,以就业空间与休闲空间可及性最为薄弱;乡村居民生活条件满意度聚集分布最大值为0.467,隶属“中类”,其中农村自然环境与经济运行环境的满意度评价最低。主观需求与客观供给适配性在县域尺度和农户个体尺度均呈“中—中”类型适配模式,但在不同尺度的不同维度表现出差异性。研究结果可为案例地区及相似地域乡村人居环境建设与乡村振兴提供科学依据。     

城市宜居性居民满意度评价——以大连市为例

从理论上阐述了宜居城市的构成和内涵,并指出宜居城市环境建设的发展趋势和目标。根据信息金字塔原理和统计学原理设计了一个由5组指标构成的能反映各项人居环境要素的综合性评价指标体系,通过层次分析法对大连市城市宜居性进行初步研究。基于ACSI模型建立宜居环境满意度模型,以调查问卷的形式,对大连市居住小区进行调查,从而进行居民对人居环境的满意度测评分析。研究结果表明影响居民对宜居满意度的最主要因子是环境感知;居民对居住环境满意度最高的是生态环境,满意度最低的为人文环境。对大连建设宜居城市提出了加强与居民的生活紧密相关的城市基础设施的建设与管理,重视社区建设等建议。     

基于QFD的自动气象站运行质量测评

将质量功能展开(Quality Function Deployment,QFD)方法引入到自动气象站运行质量测评研究中,建立了观测员对自动气象站运行满意度测评质量功能展开模型,通过两个阶段的质量屋结构将观测员对自动气象站运行质量逐步展开为观测员所关注的具体细节,该模型不但可以帮助自动站设计人员、业务管理人员、技术保障人员及测报员直观了解自动气象站运行现状,而且为提高自动气象站运行质量指明了需要改进的技术和方法.     

Evaluation and Promotion Model of Tourist Satisfaction in Ice and Snow Tourism Destinations

The successful bid for the Beijing Winter Olympics has brought historic opportunities for the development of ice and snow tourism in China. An index system for the evaluation of tourist satisfaction in ice and snow tourism destinations was constructed from the target layer-factor layer-index layer approach in this paper. Taking tourists with ice and snow tourism experience as the research object, and integrating a questionnaire survey and the Importance-Performance Analysis (IPA) method, a total of 840 valid questionnaires were collected to assess the satisfaction of tourists in snow and ice tourism destinations, and the promotion model of tourist satisfaction in ice and snow tourism destinations was put forward. This process led to three main results. (1) Ice and snow tourists in China are characterized as young and better-educated, with college students aged 19 to 25 as the main consumer group. More than 70% of ice and snow tourists are pretty satisfied with the current development of ice and snow destinations in China, and are willing to participate again. (2) Other than “ice and snow souvenirs”, tourists’ perceptions of importance are all higher than the level of perceived satisfaction, and the importance values of the 13 indicators including “Scenic spot security” and “Diversity of ice and snow entertainment and sports” are especially high, showing that tourists have high expectations and demands of the destinations. However, the perceived satisfaction level of tourists for all indexes is generally low, mostly at the general satisfaction level, indicating that ice and snow tourism destinations have only partially met the demands of ice and snow tourists, and there is still much room for improvement. (3) After IPA analysis, five suggestions for improving the satisfaction of tourists in ice and snow tourism destinations were put forward, including diversification of the tourism business model, construction of tourism facilities, a market diversified cultivation model, a humanized mode of tourism service and a refined management model. The results of this study will help to enrich the theory of ice and snow tourist satisfaction and promote the high-quality development of China's ice and snow tourism in the post-Winter Olympics era.     

旅游地传统饮食文化原真性感知对满意度与行为意向的影响——以宏村臭鳜鱼为例

在区分地方饮食与传统饮食概念的基础上,选择宏村传统饮食臭鳜鱼作为研究对象,通过对就餐环境、服务、食物3个原真性维度和满意度与行为意向2个维度,构建Amos结构方程模型,探究游客对传统饮食文化的原真性感知及其对旅游地就餐满意度和行为意向的影响。结果显示,3个维度的原真性均对满意度呈显著、直接、正向影响,对行为意向呈显著、间接、正向影响;其中,环境原真性对就餐满意度影响最大,其次为服务原真性,最后为食物原真性。研究认为,即使体验对象是与原真性关联紧密的传统饮食,大众游客仍更关注整体就餐环境和服务氛围,食物本身对满意度的影响最低。游客需求引发传统饮食文化舞台化重塑,并呈现“去传统化”与“去地方化”特征,旅游地饮食文化塑造对环境的关注大于食物,但当地居民更加关注食物本身的口味,主客关注差异和食物生产过程的游客需求导向引发当地居民对舞台化饮食的认同度降低。未来旅游地要充分考虑传统饮食的特殊性,重塑让游客与本地居民更加满意的饮食文化。     

社会满意度调查在城市体检与评估中的应用

回顾满意度的概念内涵,在城市研究中的应用进展基础上,总结了北京城市体检及住建部城市体检工作中满意度调查的实施方案和主要分析结论,梳理了社会满意度调查的特征。研究表明,主观满意度数据相比客观数据更为鲜活,能够准确反映不同群体对城市发展的价值判断与意愿,体现居民的关注点,在分析中与人群属性链接可以深挖不同人群的主要诉求,并且根据体检评估对象情况,灵活设置指标和确定优劣等级,易于发现水平差异和问题短板。未来城市体检中应建立常态化城市体检社会满意度调查工作机制,注重与客观数据、市民热线数据等多源数据的融合,主客观相互印证来指导城市规划及管理,从而提升城市建设精细化水平。     

BOOK REVIEWS

Books reviewed in this article: Aerial Photography and Remote Sensing. Terrain Analysis and Remote Sensing . JOHN R. G. TOWNSHEND , ed. Environmental Data Use in Computer-assisted Data Handling Systems: The Results of a Survey of Applications in the Pacific Northwest States . KENNETH E. GORDON . Applied Land Use: A Spatial Approach . JOHN F. LOUNSBURY , LAWRENCE M. SOMMERS , AND EDWARD A. FERNALD , eds. The Second Battle of New Orleans: A History of the Vieux Carre Riverfront-Expressway Controversy . RICHARD O. BAUMBACH , JR. AND WILLIAM E. BORAH . Cultural Environmental Archaeology . MYRA SHACKLEY . The Immoral landscape: Female Prostitution in Western Societies . RICHARD SYMANSKI . life Among the Poor in Cairo . UNNI WIKAN , translated by Ann Henning. Women, Work and Property in Northwest India . URSULA SHARMA . The Domestication of Women: Discrimination in Developing Societies . BARBARA ROGERS Economic Optimization in Locational and Transport Analysis . A. G. WILSON , J. D. COELHO , S. M. MACGILL , H. C. W. L. WILLIAMS . New Tools for Economic Development: The Enterprise Zone, Development Bank, and RFC . GEORGE STERNLIEB AND DAVID LISTOKIN , eds. Regional Wage Inflation . R. L. MARTIN , ed. Finding A Place For Energy-Siting Coal Conversion Facilities . FRANK J. CALZONETTI WITH MARK S. ECKERT . Environmental Management, Resources, and Systems Environmentalism. Second Edition . T. O'RIORDAN . Countryside Conservation . BRYN GREEN . Medical Spatial Diffusion: An Historical Geography of Epidemics in an Island Community . A. D. CLIFF , P. HAGGETT , J. K. ORD , AND G. R. VERSEY . Philosophy and Geographic Thought Order and Skepticism: Human Geography and the Dialectic of Science . RICHARD SZYMANSKI AND JOHN A. AGNEW . Measurement of Subjective Phenomena . D. F. JOHNSTON , ed. Conceptions of Space in Social Thought: A Geographic Perspective . ROBERT DAVID SACK . The Association of American Geographers: The First Seventy-five Years: 1904-1979 . PRESTON E. JAMES AND GEOFFREY J. MARTIN . The Life and Thought of Isaiah Bowman . GEOFFREY J. MARTIN . Physical River Basin Planning: Theory and Practice . SURANJIT K. SAHA AND CHRISTOPHER J. BARROW , eds. Soils and landforms: An Integration of Ceomorphology and Pedology . A. I. GERRARD Climatic Change and Society. Consequences of Increasing Atmospheric Carbon Dioxide . WILLIAM W. KELLOGG AND ROBERT SCHWARE . Political Political Redistrictings and Geographic Theory . RICHARD L. MORRILL . Population Studies in Spanish American Population History: Dell Plain Latin American Studies NO. 8 . DAVID J. ROBINSON , ed. Population Redistribution in the Midwest . CURTIS C. ROSEMAN , ANDREW J. SOFRANKO , AND JAMES D. WILLIAMS , eds. Geographical Perspectives on the Elderly . A. M. WARNES , ed. Regional Perspective On the American South . MERLE BLACK AND JOHN SHELTON REED , eds. The Prairies and Plains: Prospects for the 80s . JOHN R. ROGGE , ed. Rural Rural Settlement in an Urban World . MICHAEL BUNCE . Social Accident at Three Mile Island: The Human Dimensions . DAVID L. SILLS , C. P. WOLF , AND VIVIEN B. SHELANSKI , eds. The American Small Town: Twentieth-Century Place Images . JOHN JAKLE . Urban A House of My Own . SUSAN LOBO . The City: Patterns and Processes in the Urban Ecosystem . CHRISTOPHER H. EXLINE , GARY L. PETERS , AND ROBERT P. LARKIN . Movement in Cities . P. W. DANIELS AND A. M. WARNES . Urbanization and Urban Planning in Capitalist Society . MICHAEL DEAR AND ALLEN J. SCOT , eds.     

信息通讯技术对老年人的社区满意度影响路径——以南京市锁金社区为例

在中国老龄化进程加快以及智慧养老快速发展的背景下,如何运用信息通讯技术(ICT)提高老年人社区生活质量成为地理学与规划学等领域的关注热点。本文选取南京市首个智慧平台落户社区——锁金社区为实证调研对象,通过构建结构方程模型结合问卷调查,探究信息通讯技术对老年人的社区满意度影响路径,其中问卷内容主要包括个人特征属性、个人ICT使用情况、社会支持情况、社区满意度等。结果表明：老年人信息设备的拥有及使用越趋向多元化,其网络活动越频繁;受教育使用水平越高、使用互联网意愿更强烈的老年人其网络活动越频繁;信息通讯技术主要通过社交类网络活动促进老年人的家庭、邻里交往,提高老年人的社会支持,从而提升社区满意度;与社区建成环境相比,社会支持对于老年人的社区满意度影响更大。因此,合理运用信息通讯技术加强老年人与家人、邻里等的联系强度,是提高老年人社区生活质量的一条可行路径。研究结果对于智慧社区、智慧养老建设具有一定的借鉴意义。