ZARA跨国品牌升级 ——空间发展史视角

全球化使品牌与地方之间的联系日益密切。西方国家的快时尚品牌实行全球同价、全球同款和标准化的经营模式,被认为具有消极的品牌形象,然而却在异源文化背景的中国实现品牌升级。以ZARA为例,从时间和空间2个维度出发,描述其品牌空间发展史,分析品牌源地、空间发展、店铺选址等参与快时尚品牌的文化生产过程。结论如下：1）快时尚品牌与全球时尚城市建立积极联系,将全球时尚城市想象写入品牌发展史中,品牌空间发展史比品牌源地对品牌形象的影响更大;2）ZARA与全球时尚城市互动成功塑造全球时尚品牌形象,“全球”品牌头衔对于中国本土向往全球化的消费者来说具有很强的吸引力,对于其跨国升级有积极影响;3）ZARA在中国大陆的品牌空间发展依然延续“下沉式”模式,利用上海、北京、深圳、广州等地在全国时尚产业中的引领地位影响二级城市消费者的品牌选择,实现其跨国品牌升级;4）专卖店选址于高端消费街区,在跨国过程中重新定位于中高端消费群体,使得ZARA实现跨国品牌升级。     

挤扩支盘灌注桩成桩技术及工程应用

结合工程实践,介绍了挤扩支盘灌注桩技术在某水泥公司5000 t/d新型干法生产线项目桩基工程中的应用效果,并对部分施工措施进行了探讨。     

PRINCIPLES FOR THE LOCATION OF SYNAGOGUES: SYMBOLISM AND FUNCTIONALISM IN A SPATIAL CONTEXT

Two traditional Jewish approaches to the location of synagogues can be found, one symbolic and one functional. The locational requirements are not identical; the symbolic approach deals with idealistic spatial status while the functional approach poses realistic locational demands. This spatio-locational conflict reflects a problematic situation on both theoretical and practical levels.     

Gender,Place, and Social Contacts: Understanding Awareness of Vulnerability to Terrorism

Abstract

Creating resiliency, accomplished in part by individuals preparing for disaster, is the primary strategy outside of law enforcement for responding to the threat of urban terrorism. Individuals prepare when they perceive a need to do so, yet little is known about what shapes a person's awareness of vulnerability to terrorism. Because evidence indicates that social contacts act as conduits of information and affect perception of risk to natural hazards, it is possible that such contacts also affect terrorism vulnerability awareness. Because social contacts are also known to be systematically segmented by gender and location, we hypothesized that conversations about terrorism vary by gender and place, specifically the home and work place. Drawing on data from 93 interviews with householders in Boston, the study demonstrates that: (1) family networks generated discussions of home preparedness, whereas workplace networks engaged a wider variety of topics; (2) women discussed terrorism more frequently and in greater depth than did men; and (3) women heard more preparedness messages for the home than did men, whereas men undertook preparedness activities external to the home. The findings bridge geography and terrorism studies by theorizing emplaced and subjective human experiences that prompt conversations about terrorism. These conversations, in turn, help urban emergency managers and risk-hazards geographers promote rational dialogue and action vis-à-vis terrorism. Hazards researchers have shown that the more people discuss terrorism, the less they seek extreme and unwarranted responses.     

Skyline-based registration of 3D laser scans

Acquisition and registration of terrestrial 3D laser scans is a fundamental task in mapping and modeling of cities in three dimensions. To automate this task marker-free registration methods are required. Based on the existence of skyline features, this paper proposes a novel method. The skyline features are extracted from panoramic 3D scans and encoded as strings enabling the use of string matching for merging the scans. Initial results of the proposed method in the old city center of Bremen are pre-sented.     

长三角区域的网络交互作用与空间结构演化

归纳了中心地模式和网络化模式两种空间组织模式的基本特征,即前者以向心型的垂直联系为表征,而后者以跨越腹地边界的多向联系为表征,并在此基础上研究了网络交互作用下长三角区域空间结构的演化趋势.首先以企业联系为分析视角,研究了不同强度、不同方向的网络"流量"变化趋势;其次,选择社会经济变量,通过主因子分析对地域类型进行划分,...     

城市居民游憩地方依恋特征分析——以南京夫子庙为例

城市居民游憩地方依恋研究为认识居民与城市游憩空间的关系提供了一个新的视角。以南京夫子庙为案例研究发现,南京居民的夫子庙游憩地方依恋具有地方依赖和地方认同两个维度的结构特征,其中对夫子庙的情感性依恋大于功能性依恋。时间和经济状况是居民游憩地方依恋形成的主要影响因素,其中对夫子庙的地方依赖程度主要受居民经济状况的影响,地方...     

GENDER,GEOPOLITICS, AND GEOSURVEILLANCE IN THE BOURNE ULTIMATUM*

Generic action‐thriller films, especially The Bourne Ultimatum, the last in a series of three films, provide a useful resource for examining the gendered nature of geopolitics, the specification of place, and the role of geosurveillance in post‐9/11 national security. Using the dialogue of the film as key source material, I show how the private world of Jason Bourne, an assassin, is interwoven with the public sphere of international security, including covert operations: The personal is geopolitical. I conclude with some reflections on how we might use film as a critical pedagogical resource.