Ski Tourism Experience and Market Segmentation from the Perspective of Perceived Value: A Case Study on Chongli District of Zhangjiakou

As an emerging mountain vacation tourism product, ski tourism is becoming increasingly important in the domestic tourism market. As an important theory for studying the quality of consumer experience, perceived value has been widely employed in tourism research in recent years, and improving the ski tourism experience value has become the focus of competition among ski tourism destinations. Taking the ski tourists in Chongli District of Zhangjiakou as an example, 305 valid questionnaires were collected by using online and offline methods. Based on the theory of perceived value, this paper adopted principal component analysis and cluster analysis to conduct a preliminary study of ski tourism experience and market segmentation. In addition, this paper examined the differences in demographic and behavioral characteristics of different types of ski tourists. This study finds that: (1) The perceived value of ski tourism experience includes four dimensions: facility value, perceived price, safety value and service value. (2) Using the perceived value to segment ski tourists, three different customer segments are identified: comfort-pursuant, price-sensitive and safety-oriented. (3) There are significant differences in key metrics, such as number of visits and stay time, among different types of ski tourists according to their demographic characteristics such as gender, age, monthly income, and behavioral characteristics. These results reveal the different dimensions of the perceived value of ski tourism experience and determine the market segments and characteristics of ski tourists. Developing a corresponding marketing strategy based on the different market segments can better promote the perceived value of ski tourists, and ultimately strengthen the competitiveness of the enterprises.     

东京新宿建设城市副中心的经验与启示

网络化大都市成为国内外城市地理与城市规划界讨论的热点,城市副中心的建设也成为国内一批特大城市面临的重大现实问题。国际上城市副中心建设有不少成功经验,日本新宿就是成功典型之一。东京都政府在1958年提出建设新宿副中心的决定,并成立专门机构、编制研究报告、制订多项针对性措施,经过半个世纪的发展,商业商务服务功能高度集聚,人口集中明显,已经成为东京名副其实的副中心。其经验可概括为:合理规划并执行到位,交通先行与精心设计,政府作用与市场机制充分结合,生产性服务与生活性服务协同发展,土地供应始终瞄准定位,科研人才充分保障。这启示我国大城市副中心的建设应科学编制发展规划、重视轨道交通建设、依托地方优势合理确定功能定位、有效发挥市场作用机制并务需切合国情市情。     

杂交稻旱育秧龄与积温

从基础业务管理的角度，就提高自身管理水平，基础业务队伍的建设，业务质量的控制和提高，加强科室管理等四个方面。对基础业务管理的思路、经验和体会以及今后工作的设想进行了探讨。     

问题教学法在控制测量教学中的实践探索

介绍采用问题教学法的必然性,以控制测量学中精密水准测量授课为例,给出了问题教学法的教学方案、教学效果和教学体会。     

Ten recommendations for advancing the assessment and management of non-indigenous species in marine ecosystems

The main objective of recent international legislative measures and policies concerning marine ecosystems is to ensure sustainable environmental management to maintain a good status for marine waters, habitats and resources, with the ultimate target of achieving an integrated ecosystem-based approach to management. Because bioinvasions pose significant threats to marine ecosystems and the goods and services these provide, non-indigenous species (NIS) are included in the more recent legislative documents. A major challenge for the scientific community is to translate the principles of the legislative directives into a realistic, integrated ecosystem-based approach and at the same time provide stakeholders with best practices for managing NIS. The aim of this paper, prepared by members of the Working Group on Introductions and Transfers of Marine Organisms (WGITMO) of the International Council for the Exploration of the Sea (ICES), is to provide guidance for the application of NIS related management in the European Union Marine Strategy Framework Directive (MSFD). Ten recommendations, including NIS identification, standardization of sampling and data, indicators, propagule pressure and management issues are considered in this paper. While most of these suggestions were developed to improve the implementation of the MSFD, several may be more widely applicable.     

滑雪度假区属性的结构维度及其影响研究

北京冬奥会的成功申办和举办推动了国内冰雪旅游产业和研究的快速发展。作为冰雪旅游产业核心地域载体的滑雪度假区亦日益受到关注。尤其是,滑雪度假区属性的结构维度识别及其影响评估成为冰雪旅游研究和实践的热点。本文遵循情感地理学关注人、情感与地方互动关系的研究传统,以新疆丝绸之路国际度假区和吉林长白山国际度假区为样本采集地,借由量表开发与验证流程,从度假游客感知视角识别滑雪度假区属性的结构维度,并检验它们对滑雪度假游客体验的影响。研究结论如下：(1)识别了滑雪度假区属性的结构维度（15个）,并开发、验证了滑雪度假区属性量表（59个测项）;(2)滑雪度假区的气候和自然环境、雪道、娱乐、工作人员和人文环境对度假游客体验有显著影响;(3)积极情绪、沉浸体验、难忘的旅游体验和满意度在滑雪度假区属性与游客重游意向、口碑推荐意向的关系中起中介作用。本文为与滑雪度假区属性相关的后续研究提供了可操作的理论框架和测量工具,并深化了对滑雪度假情境下人、情感与地方互动关系的理解。     

CEO空间经历对中国民营企业500强总部区位选择影响分析

以我国民营企业500强为研究样本,基于2005、2011、2018年企业总部数据和CEO空间经历数据,运用ArcGIS 10.2软件进行空间可视化分析,揭示中国民营企业总部的空间格局特征,并解释了CEO的空间经历与企业总部区位布局之间的地理空间关联。研究发现：(1)我国民营企业500强总部主要分布在长三角、京津冀以及珠三角等沿海3大城市群,呈现高度密集分布特征。(2)我国民营企业500强总部主要集聚在高行政级别的城市,即集中在直辖市、副省级和省会城市。(3)从CEO空间经历与民营企业500强总部布局的地理空间关联来看,CEO的出生地、就学地与企业总部所在地在城市、省域及区域空间尺度上相同的比重较高,关联性显著。其中,CEO最后学历就学地相同数占比均达到30%以上;但不同行业关联性差异明显,制造业CEO最后学历就学地和企业总部位于同一座城市的比重小于其他产业,关联性相对较弱。     

Spatial heterogeneity and scale effect of factors influencing cultural and entertainment experience: A case study of bars in Xi’an City北大核心CSCD

随着社会经济转型发展,文娱体验逐渐成为衡量城市居民生活质量和实际需求的重要指标。科学认知文娱体验影响因素的空间异质性和尺度效应,是提高消费者文娱体验质量和促进文化娱乐业优化布局的迫切需求。论文基于美团评论数据和POI(point of interest)数据,以西安市酒吧为例,将体验分为物理体验和情感体验,运用多尺度地理加权回归模型(multiscale geographically weighted regression,MGWR)探究不同尺度上文娱体验影响因素的空间异质性和尺度效应。结果表明：(1)西安市高体验水平的酒吧主要分布在莲湖区和碑林区;雁塔区的酒吧分布数量多,但其体验水平较低。(2)商户属性、交通条件、商业环境和区位优势共同影响文娱体验的空间分布,但在不同尺度上,其影响强度和作用范围具有差异性。(3)市域尺度上,消费单价对城市北部地区物理体验和情感体验的负向影响最显著;格网尺度上,店铺评分、评论人数和到酒店的距离对城市西南地区物理体验和情感体验的正向影响最强。(4)文娱体验的影响因素存在尺度效应,评论人数、到商业区的距离以及到城市中心的距离对体验的作用尺度较小。研究结果可为城市文化娱乐业空间布局优化和消费者决策提供参考。     

Policy review and outlook on China’s sustainable development since 1992

The Road to Rio+20 is the journey of countries in the world pursuing the sustainable development.As the first country to release the national Agenda 21,China’s experience and lessons are of great significance for both China itself and other countries.The paper reviews the progress made and problems remained in pursuing the sustainable development in China with regard to policy formulation,institutional arrangements,planning and management.In the past five years,the mandatory targets-driven approach,which focused on energy efficiency and key pollutants reduction,played a very important role and made China comprehensive outcomes for sustainability.In order to achieve the targets,China adopted an integrated policy package including legal,administrative,economic and technology instruments.During the 12th Five-Year Plan period(2011-2015),China will continue and strengthen the approach above and mainstream the transformation of economic development pattern through realizing the idea of green and low-carbon development.By summarizing policy trends in the world,the paper points out two directions,i.e.,integration approach and taking prioritized and concrete actions for a sustainable future beyond 2012.The paper also presents policy approaches and recommendations for sustainable development in the next 10 years in China.     

面向客户体验的移动数据网络的测量分析系统及其应用

随着数据业务的丰富,现有的移动数据网络指标无法直接反映用户感知,必须建立面向客户体验的网络测量分析系统,从而有效刻画用户的业务感知.以流媒体业务为例&利用面向客户体验的网络测量分析系统&通过建立网络测试指标和客户感知指标之间的对应关系,探讨了基于客户体验的移动数据业务的的评测及进一步的优化