影视营销对游客旅游决策影响实证分析——以张家界借力《阿凡达》营销为例

以游客旅游决策过程和影视营销基本原理为基础,结合影视营销影响游客旅游决策机理,构建了影视营销对游客旅游决策影响模型和影响效果测评指标体系。以张家界借力《阿凡达》营销为例,研究发现:影视营销对激发游客旅游需要和动机、收集与评价信息以及确定旅游目的地影响效果一般,对游客旅游体验、游后评价、获取影视与旅游目的地相关信息影响效果比较好;区域、市场生命周期和年龄等因素对影视营销影响游客决策效果差异显著。     

It starts at home? Climate policies targeting household consumption and behavioral decisions are key to low-carbon futures

Through their consumption behavior, households are responsible for 72% of global greenhouse gas emissions. Thus, they are key actors in reaching the 1.5 °C goal under the Paris Agreement. However, the possible contribution and position of households in climate policies is neither well understood, nor do households receive sufficiently high priority in current climate policy strategies. This paper investigates how behavioral change can achieve a substantial reduction in greenhouse gas emissions in European high-income countries. It uses theoretical thinking and some core results from the HOPE research project, which investigated household preferences for reducing emissions in four European cities in France, Germany, Norway and Sweden. The paper makes five major points: First, car and plane mobility, meat and dairy consumption, as well as heating are the most dominant components of household footprints. Second, household living situations (demographics, size of home) greatly influence the household potential to reduce their footprint, even more than country or city location. Third, household decisions can be sequential and temporally dynamic, shifting through different phases such as childhood, adulthood, and illness. Fourth, short term voluntary efforts will not be sufficient by themselves to reach the drastic reductions needed to achieve the 1.5 °C goal; instead, households need a regulatory framework supporting their behavioral changes. Fifth, there is a mismatch between the roles and responsibilities conveyed by current climate policies and household perceptions of responsibility. We then conclude with further recommendations for research and policy.     

城市地震现场搜救指挥辅助决策系统的设计与开发

提出了一种基于GIS和空间决策技术的城市地震现场搜救指挥辅助决策系统的技术思路和解决方案,在软件的总体设计、功能模块、数据库建设、模块集成等方面进行了研究和开发,并以四川自贡市资料为例对系统功能进行了试验,最后给出了试验结果.应用GIS技术构建城市地震现场搜救指挥辅助决策系统是提高地震现场搜救工作效率的有效途径.     

Environmental decision-making under uncertainty using intuitionistic fuzzy analytic hierarchy process (IF-AHP)

Analytic hierarchy process (AHP) is a utility theory based decision-making technique, which works on a premise that the decision-making of complex problems can be handled by structuring them into simple and comprehensible hierarchical structures. However, AHP involves human subjective evaluation, which introduces vagueness that necessitates the use of decision-making under uncertainty. The vagueness is commonly handled through fuzzy sets theory, by assigning degree of membership. But, the environmental decision-making problem becomes more involved if there is an uncertainty in assigning the membership function (or degree of belief) to fuzzy pairwise comparisons, which is referred to as ambiguity (non-specificity). In this paper, the concept of intuitionistic fuzzy set is applied to AHP, called IF-AHP to handle both vagueness and ambiguity related uncertainties in the environmental decision-making process. The proposed IF-AHP methodology is demonstrated with an illustrative example to select best drilling fluid (mud) for drilling operations under multiple environmental criteria.     

水利大数据研究综述

为了推动水利大数据的发展及其在水利管理中的应用,对水利大数据相关的研究进行总结和分析,并对未来的研究方向进行展望。在回顾水利大数据的产生背景和发展历程的基础上,界定了水利大数据的概念及内涵;构建了水利大数据的研究框架,并对水利大数据的存储与共享方法、分析平台、挖掘算法、数据可视化和应用等进行了探讨。结合水利大数据研究发展和应用需求,从数据集成方法、分析挖掘算法、数据安全和综合决策分析平台等方面对水利大数据研究领域的发展趋势进行阐述。     

交互式多目标决策新方法及其在水资源系统规划中的应用

在目标满意度和目标总体协调度的基础上构造了一种新的交互式多目标决策方法,运用欧式距离判断来描述目标总体协调度,避免了目标权重人为确定的任意性,且能充分体现决策者的主观愿望,便于实际操作应用.水资源系统规划的多目标决策实例分析表明该方法有效可行.     

基坑支护方案的灰色模糊可变决策模型

针对影响基坑支护方案决策因素所具有的不确定性、模糊性以及影响因素与评价指标间的相互关联性特点,基于灰色理论和模糊数学理论,建立了基坑支护方案的灰色模糊可变决策模型。应用基于贴近度最大的组合赋权方法确定评价指标权重,并用集值统计法对定性指标进行量化,以解决影响模型决策结果准确程度的关键问题。工程实例分析表明,采用该模型更为科学、有效,易于实现程序化。更重要的是,该方法能够提高优选决策的合理性和可信度,为决策者提供有力的参考,具有一定推广和应用价值。     

天山公路地质灾害决策支持地理信息系统的设计研究

天山公路由于其特殊复杂地形、地质条件及受降雨、地下水等因素,严重影响其正常通行,同时天山公路还经常受到泥石流、滑坡、崩塌、溜砂坡等地质灾害的危害,这对该公路稳定性和沿线居民的安全性都具有一定的威胁。因此,运用先进的技术手段,建立一套适应于天山公路的地质灾害决策支持信息系统就显得尤其重要。该系统的建立,对天山公路的建设改造和管理提供了强有力的支持。天山公路地质灾害决策支持地理信息系统利用强大的ArcEngine开发组件,针对新疆天山公路实际,引入RS、GIS的相关理论、方法和技术分析手段,采用相应的数学分析评价模型,对提高天山公路地质灾害防治管理水平和地质灾害的有效防治,以及评价决策等方面,都具有重要的意义。     

“圣帕”与“桑美”台风成功决策服务对比分析

从台风影响长沙前的气候背景、预报服务背景、预报依据结论、决策服务及效果等方面分析了"圣帕""桑美"影响期间的决策服务情况.结论表明:两个台风影响前气候背景不同,但预报服务背景相似;对长沙造成的影响、决策气象服务的重点不同;把握好当前的气候背景与预报服务背景,做好做准台风预报,是台风决策服务的关键.