旅游产品及其市场营销的若干问题

提出了旅游资源与旅游产品的概念,阐述了与分析了旅游产品的特性、整体旅游产品的三个层次、旅游产品的价值与定价原则、旅游产品的促销等问题。     

现代性下节庆对社区重构的影响

随着20世纪后半期以来,节庆以史无前例的规模复兴,在现代性的语境下,节庆与社区存续、复兴或衰亡的各种关系,成为文化地理关注的主题。文章从传统社区的延续与现代认同的重构、移民社区的再造与多元认同的杂糅、社区活力的再生与地方品牌的营销、社区秩序的重塑与地方权力的协商4个方面,对节庆与社区重构的关系进行分析。结论认为：节庆与社区重构之间具有紧密的关系,社区并没有被现代性力量所终结,而是以一种更加复杂化的形式存续和发展,或者延续传统的社区秩序,或者吸纳外来和创新要素重构出混杂的社区秩序,或者进行地方营销扩大社区影响;社区节庆则被全球化、市场化等现代性力量不断调整和创新。最后在此基础上进一步展望中国语境下的社区重构研究。     

佳雪汽车俱乐部服务营销问题与对策研究

对佳雪汽车公司服务营销的宏观环境,微观环境等方面进行了分析,在了解消费市场和公司的销售状况后,以服务营销理论为基础,站在公司整体发展的高度,分析了公司目前存在的问题,并提出了相应的解决问题的思路.     

加强测绘营销 开拓测绘市场

测绘营销的各种表现不尽如人意 ,测绘单位面向市场要求得生存与发展 ,地理信息产业要获得进一步发展和升级 ,必然要求加强测绘营销。须采取的措施包括 :优化测绘营销环境 ,调节测绘生产经营机制、增强测绘学科与营销学科的渗透、加强教育界、学术界与测绘管理部门、生产单位在营销方面的交流与合作。     

Direct marketing strategies: The rise of community supported fishery programs

Community Supported Fishery (CSF) Programs are arrangements between fishermen and consumers where consumers provide upfront payments to fishermen in exchange for scheduled seafood deliveries. They are modeled after the popular Community Supported Agriculture Programs, a form of direct-to-consumer-marketing in which a group of individuals support a farm. There are multiple market and non-market benefits from these programs. Fishermen receive higher prices for fish, are guaranteed a stable income, and can activate political and regulatory support through direct interaction with consumers. Consumers are provided with access to high-quality novel types of fish and benefit from interactions with the producers of their food. CSFs have frequently collaborated with non-governmental organizations to address the challenges associated with these programs. Under the catch share system in the Northeast US groundfish fishery, sectors may be well-positioned to implement a CSF. Direct marketing through a CSF is not likely to completely replace traditional markets for fishermen, but can be a valuable supplement to their operations.     

Nye kandidater udgået fra Københavns Universitets Geografiske Institut

Danish Journal of Geography: 71–82, 1995.

This paper presents two mega events as tools in the strategic planning of the Copenhagen area. Due to growing inter-metropolitan competition, increasingly offensive and complex means are applied. This demands strong leadership, stable longterm planning and willingness to accept the costs in order to reach the objectives. Marketing versus strategic planning is discussed. The general position of Copenhagen in the European urban system gives perspective to a potential change on the South Scandinavian urban scene. New instruments of strategic planning in Greater Copenhagen are introduced. The competitive level of Copenhagen is analyzed in relation to Stockholm, Berlin and Hamburg. Two examples of mega events are discussed that represent typical elements in urban competition: cultural events and infrastructure improvements. 1) Copenhagen as ‘The cultural City of Europe’ in 1996 represents a temporary mega event. 2) The planned bridge between Copenhagen and the south Swedish city of Malmö, combined with Swedish entrance into EU, opens up for development of the first cross-national integrated large-city region outside the European centre. This is an example of a mega event which will alter the scene permanently. Both events are important issues used in developing a growth strategy for Greater Copenhagen. But neither the cultural city nor the bridge may by themselves guarantee any advantages. It depends upon the ability of local actors to develop and promote the quality of their city. The paper represents a continuation and elaboration on earlier papers, see Matthiessen (1990, 1992) and Andersen &; Jørgensen (1994).     

Attractive model and marketing implications of Theme Shopping Tourism destination

This paper discusses the definition and connotation of Theme Shopping Tourism(TST) destination,and reveals the attractive distance of TST destination based on the utility function derived from the supposed demand function.An attractive model is deduced.According to this attractive model,it is can be known that the attractive distance is related to the price difference of the theme commodities between TST destination and tourist origin place,the average expenditure of transport,the demand elasticity of price...     

国内旅游形象研究综述

通过研究20世纪90年代以来关于旅游形象的文章,从研究层面、旅游形象设计研究和旅游形象营销方面进行了综合分析概括,并提出了目前旅游形象研究方面的问题,如中国旅游形象研究主要是从旅游地角度出发,运用CIS进行实证分析,缺乏深层次的分析研究和定量分析,多学科交叉合作研究领域的学术成果较少;探讨了发展的趋势,提出在未来的研究中应当加强理论体系构建,发展多学科多角度的学科探索,加大定量分析的比例,加强区域间的合作研究。     

河南旅游业营销与旅游经济发展

文章分析了河南旅游业营销的现状以及在面临西部大开发及加入WTO后旅游业营销与旅游经济发展的策略;结合政府和市场在旅游业营销与旅游经济发展中所应承担的角色,提出了河南旅游业营销与旅游经济可持续发展的具体措施。     

Assessing the discourses and practices of urban regeneration in a growing region

Most research on the discourses and practices of urban regeneration in the UK has examined case studies located in areas of relative socio-economic distress. Less research has been undertaken on regeneration projects and agendas in areas characterised by strong economic growth. Yet, it is in such places that some of the best examples of the discourses, practices and impacts of contemporary urban regeneration can be found. In some areas of high demand regeneration projects have used inner urban brownfield sites as locations for new investment. With the New Labour government’s urban policy agendas targeting similar forms of regeneration, an examination of completed or on-going schemes is timely and relevant to debates over the direction that policy should take. This paper, drawing on a study of urban regeneration in one of England’s fastest growing towns, Reading in Berkshire, examines the discourses, practices and impacts of redevelopment schemes during the 1990s and 2000s. Reading’s experiences have received national attention and have been hailed as a model for other urban areas to follow. The research documents the discursive and concrete aspects of local regeneration and examines the ways in which specific priorities and defined problems have come to dominate agendas. Collectively, the study argues that market-driven objectives come to dominate regeneration agendas, even in areas of strong demand where development agencies wield a relatively high degree of influence. Such regeneration plays a symbolic and practical role in creating new forms of exclusion and interpretations of place.