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9月26日,甘肃省国土资源厅捐资助学仪式在榆中县上花岔村举行,今年该村新考入高校的11名大学生领到了3．3万元的助学金。省国土资源厅党组书记、副厅长郭玉虎出席捐资助学仪式。     

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①7月6日下午,河南省国土资源厅党组成员、土地总督察王西同带领调研组一行9人,对偃师市重点项目建设及土地利用情况进行调研。图为调研组在偃师市重点项目建设现场调研。（谢晓光摄影报道）     

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①6月25日,郑州市惠济区国土资源局参加在市绿城广场举行的“土地日”集中宣传活动。该局组织的舞狮队的精彩表演,吸引了大量群众观看。借此契机．该局组织人员发放宣传资料．讲解国土资源政策法规．受得了群众的好评。当天共发放宣传资料500余份,接受咨询20余人次。     

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8月14日,修武县国土资源局联合县旅游局、教育局和云台山景区管理局,举行地质科普夏令营活动启动仪式。图为授旗仪式现场。     

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记者从第十五届中国矿业大会辽宁展区上获悉,辽宁省国土资源厅充分利用国际矿业大会契机,组织省内6家地勘单位和2家矿山企业,在展会上整体筹划、统一布展,积极为地勘单位和矿山企业搭建起国际合作服务的平台,参展单位和参会人数均超于往年。     

广告启事

《物探化探计算技术》期刊是集学术、科技于一体的"中国科技核心期刊",双月刊,国内、外公开发行,并于2004年开始刊登广告。《物探化探计算技术》期刊所登广告的内容涉及地质勘探、资源调查、工程勘探、计算机软件开发、生态环境保护等领域内的学术会议通知、企     

意志型广告——广告创意发想的新方向

消费者接触广告的过程中通常包含了认知、情感、意志三个阶段或层面的心理过程,意志型广告正是从意志层面进行创意发想的结果。意志型广告因为能满足消费者自我实现的需要,更易形成品牌忠诚和品牌崇拜,而被越来越多的品牌采用。意志型广告通常表现在对独特价值观、生活方式、精神境界等等能够引起消费者意志层面心理要素的诠释与表达。     

封面图片：泸沽湖畔

泸沽湖跨越四川云南两省,面积50多km^2,海拔2690m,平均水深45m,最深处达93m。其无与伦比的清澈与美丽,与周边居民（约4万摩梭人）的母系文化,一起构成世界上极具特色的自然-人文景观。     

"集散地"模式在气象节目广告经营中的应用

通过对商品"集散地"模式的经营理念及其在天气预报电视节目插播广告经营中的具体应用的分析得出竞争越激烈,越要拓展营销渠道.     

The Vignetting Effect of a LAMOST-Type Schmidt Telescope

Optical vignetting of a Schmidt reflector is caused mainly by the spherical primary mirror not being big enough and by the effective light-collecting area of the corrector,which depends on the direction of the star light.Calculations of the vignetting of LAMOST,a special reflecting Schmidt telescope,are made by ray-tracing methods.The results show various features due to LAMOST's structure and observing modes.The un-vignetted field is small compared with its field of view.In the outmost portions of the field vignetting increases rapidly with the distance to the field center.The vignetting at a general position within the field of view is a function of both its distance to the field center and its position angle.Vignetting varies when the telescope points at different declinations and during observations.There is difference in vignetting between direct imaging and multi-fiber spectroscopy.Vignetting distorts the relative intensity of celestial objects at different positions in a field and also affects accurate sky-estimation and sky-subtraction.The determined vignetting functions may be used to correct the vignetting effect; alternatively flat-fielding may be adopted for the calibration.The effective apertures,which affect the signal-to-noise ratio of the observations,depend on the different declinations the telescope is pointing at and also different positions within a field due to vignetting.