Selling climate change? The limitations of social marketing as a strategy for climate change public engagement

Social marketing is the systematic application of marketing concepts and techniques to achieve specific behavioural goals relevant to the social good. Social marketing approaches are becoming increasingly popular among governmental and non-governmental actors seeking to engage the public on climate change. The effectiveness of social marketing in achieving specific behavioural goals is empirically well-supported. However, in the first systematic critique of social marketing as a strategy for engaging the public on climate change, we present evidence that social marketing alone is insufficient to build support for the more ambitious policy changes and interventions that constitute a proportional response to climate change. In some circumstances, social marketing approaches may even be counterproductive. We describe some alternative approaches for engaging the public, which may provide governmental and non-governmental actors with additional or preferable tools for promoting public engagement with climate change. Given the scale of the challenge, it seems critical that those seeking to engage the public are equipped with the most effective strategies available - a goal that this paper seeks to contribute to. We conclude that acknowledging the limitations of social marketing - and exploring alternative methods of engaging the public - is an urgent task for climate change communication researchers and practitioners.     

Assessing social-ecological coupling: Agriculture and hypoxia in the Gulf of Mexico

Analysis and enhancement of “coupling” of social-ecological systems (SES) has emerged as a leading theme in sustainability studies. However, as an analytical concept that can support empirical research, coupling has not been adequately developed. This study synthesizes concepts from environmental sociology and ecological sciences to derive three criteria to assess adaptive coupling of an SES: prevention orientation, spatial targeting and temporal targeting. We apply our criteria to the case of nitrogen pollution from agriculture in the Mississippi River Basin (MRB) and resulting hypoxia in the Gulf of Mexico. We analyzed the federal agricultural research and development portfolio to assess the character of investments in knowledge creation and how patterns of investment have changed over time. While superficial assessment of the data suggests that public spending on nitrogen relevant research constitutes a substantive response to the problem of Gulf hypoxia, disaggregating the data highlights an ineffectual response. Specifically, we find that spatial and temporal targeting of investment of socioeconomic resources in the MRB is poorly aligned with the nature of ecological risks confronting the region. In addition to this policy relevant result, our study highlights the importance of geographically referenced data and attention to relevant scales of analysis. Further, the paper demonstrates opportunities to advance concepts and empirical understanding of social-ecological coupling through interdisciplinary research on interfaces that mediate interactions in SES, for example publicly funded research aimed at agricultural practice and environmental conservation in the MRB.     

Uncertain climate: An investigation into public scepticism about anthropogenic climate change

This study presents a detailed investigation of public scepticism about climate change in Britain using the trend, attribution, and impact scepticism framework of Rahmstorf (2004). The study found that climate scepticism is currently not widespread in Britain. Although uncertainty and scepticism about the potential impacts of climate change were fairly common, both trend and attribution scepticism were far less prevalent. It further showed that the different types of scepticism are strongly interrelated. Although this may suggest that the general public does not clearly distinguish between the different aspects of the climate debate, there is a clear gradation in prevalence along the Rahmstorf typology. Climate scepticism appeared particularly common among older individuals from lower socio-economic backgrounds who are politically conservative and hold traditional values; while it is less common among younger individuals from higher socio-economic backgrounds who hold self-transcendence and environmental values. The finding that climate scepticism is rooted in people's core values and worldviews may imply a coherent and encompassing sceptical outlook on climate change. However, attitudinal certainty appeared mainly concentrated in non-sceptical groups, suggesting that climate sceptical views are not held very firmly. Implications of the findings for climate change communication and engagement are discussed.     

An overview of climate change impacts on the society in China

Society could sustain the impact of climate change by adapting to the change and mitigating risks from adverse effects of increasing changes, so that it can continue maintaining its prospect and improving wellbeing. Nevertheless, climate change is more or less affecting society's functions at different scales, including both individuals and communities. In this review, we discuss the relationship between society and climate change in China from the aspects of the needs at different socioeconomic developing stages. The relationship as well as the current spatial pattern and future risks of the climate change impacts on societies are summarized. The complexity of social and climatic systems leads to the spatial heterogeneity of climate impacts and risks in China. To more effectively leverage increasing knowledge about the past, we advocate greater cross-disciplinary collaboration between climate adaption, poverty alleviation and Nature-based Solutions (Nbs). That could provide decision makers with more comprehensive train of thoughts for climate policy making.     

浅谈地震谣言的发生和对策

汶川地震发生后,人们对地震这种自然现象更加关注,也产生了一定的恐惧心理.因此,近期国内发生的几次地震谣言事件的传播范围更加广泛、危害程度也日益严重.从公众心理的角度,对地震谣言的产生原因和传播过程进行了分析研究,并提出了以社区为基础进行形式多样的地震知识宣传、加强地震谣言的处理机制和应急预案建设的建议.     

The political sustainability of climate policy: The case of the UK Climate Change Act

This paper assesses the forces working for and against the political sustainability of the UK 2008 Climate Change Act. The adoption of the Act is seen as a landmark commitment to action on climate change, but its implementation has not been studied in any depth. Recent events, including disagreements over the fourth carbon budget and the decarbonisation of the electricity sector, shows that while the Act might appear to lock in a commitment to reducing emissions through legal means, this does not guarantee political lock-in. The assumption, made by some proponents of the Act, that accountability of political leaders to a public concerned about climate change, via Parliament, would provide the main political underpinning to the Act is criticised. An analysis of alternative sources of political durability is presented, drawing on a framework for understanding the sustainability of reform developed by Patashnik. It is argued that the Act has helped create major institutional transformations, although the degree to which new institutions have displaced the power of existing ones is limited. The Act has produced some policy feedback effects, especially in the business community, and some limited investment effects, but both have been insufficient to withstand destabilisation by recent party political conflicts. The Climate Change Act remains at risk.     

An overview of climate change impacts on the society in China

Society could sustain the impact of climate change by adapting to the change and mitigating risks from adverse effects of increasing changes, so that it can continue maintaining its prospect and improving wellbeing. Nevertheless, climate change is more or less affecting society's functions at different scales, including both individuals and communities. In this review, we discuss the relationship between society and climate change in China from the aspects of the needs at different socioeconomic developing stages. The relationship as well as the current spatial pattern and future risks of the climate change impacts on societies are summarized. The complexity of social and climatic systems leads to the spatial heterogeneity of climate impacts and risks in China. To more effectively leverage increasing knowledge about the past, we advocate greater cross-disciplinary collaboration between climate adaption, poverty alleviation and Nature-based Solutions (Nbs). That could provide decision makers with more comprehensive train of thoughts for climate policy making.     

“We don’t tell people what to do”: An examination of the factors influencing NGO decisions to campaign for reduced meat consumption in light of climate change

To date, efforts by non-governmental organizations to encourage reduced meat consumption in light of climate change have been quite limited, particularly among environmental non-governmental organizations. This study sought to examine the factors influencing non-governmental organization decisions to establish and sustain dedicated public education and/or policy advocacy campaigns on this issue. More specifically, a grounded theory approach was used to examine environmental, food-focused, and animal protection non-governmental organizations in the U.S., Sweden, and Canada. Results indicate that the relatively limited degree of engagement is primarily attributable to the fact that few non-governmental organization staffers felt that addressing meat consumption within a climate change context was a part of their core missions. Reduced meat consumption was also seen as an issue with limited social and political appeal. Further, many environmental non-governmental organizations appeared to be reluctant to mount campaigns explicitly encouraging personal behavior change of any type. Cross- non-governmental organization collaboration or the creation of additional non-governmental organizations with missions focused on this specific issue may be needed to increase the level of campaigning on this issue.     

测绘机构在突发公共事件中的应急地理信息服务探讨

简述突发公共卫生事件的含义、特点以及测绘部门在突发公共卫生事件中的任务与必要性,提出地理信息应急服务机制建设的建议,包括建立快速应急反应机制、应急服务网络系统和统一标准,资源共享等。     

Preferences of Wyoming residents for siting of energy and residential development

Many communities are challenged with balancing growing demands for energy and residential development with the protection of places having cultural or biological importance. Incorporating the preferences and values of local residents early in decision-making processes through public participation GIS (PPGIS) data may help to limit land use conflicts. We used a PPGIS dataset from three counties in Wyoming to determine 1) if there are spatial relationships among mapped cultural or biological values and preferences for new energy or residential development that indicate compatibility or conflict and 2) if there is evidence of geographic discounting or a not-in-my-backyard (NIMBY) pattern associated with development preferences. We found strong overlap, or compatibility, between mapped cultural and biological values and little or no overlap among mapped biological or cultural values and energy development siting preferences. These relationships could identify opportunities for conservation initiatives and inform siting of new developments. Where people live influenced their mapping patterns. Participants mapped perceived positive environmental conditions closer to home than negative conditions, demonstrating geographic discounting. We observed NIMBYism for wind development, as participants mapped wind preferences further from their homes than where development is anticipated. We also observed NIMBYism for residential development, but at a reduced spatial discounting rate compared to wind development. Participants mapped their preferences for oil and gas development further from home than existing or anticipated wells but tended to place them near a large oil and gas field, which may reflect a preference for concentrated development, rather than NIMBYism. We noted distinct preferences for contrasting values in different locations, and this consistency among participants shows that PPGIS datasets have potential to communicate a useful collective vision to inform development siting.