Branding Strategies and Languages of Consumption

This article seeks to contribute to the limited literature on languages of consumption by focusing on the ways in which brands help to articulate the relationships between producers and consumers. A particular theme is the invention and exploitation of identities of place employed in branding strategies. This is illustrated by case studies of ‘clean, green’ New Zealand, and of corporate branding activites in the brewing and wine making industries.     

Measurements of beach pebble attrition in Palliser Bay, southern North Island, New Zealand

The beaches of Palliser Bay, exposed to oceanic waves from the south, are composed of mixed sand and gravel derived from mountain ranges of greywacke and argillite that rise above both sides of the bay. Beach gravel tracer experiments, each using up to 75 tonnes of limestone pebbles, were conducted at three sites. Increase in the roundness of these tracer pebbles at each site during the year of observation was compared with the increase in roundness and rate of weight loss of limestone and greywacke pebbles in a laboratory tumbler. The comparison enabled estimation of the rate of attrition of the natural beach pebbles. A weight loss of 41% per year was found for pebbles at the most exposed site and 15 and 7% at the other two sites.     

Microbially mediated carbonate precipitation in a hypersaline lake,Big Pond (Eleuthera,Bahamas)

Microbial metabolism impacts the degree of carbonate saturation by changing the total alkalinity and calcium availability; this can result in the precipitation of carbonate minerals and thus the formation of microbialites. Here, the microbial metabolic activity, the characteristics and turnover of the extracellular polymeric substances and the physicochemical conditions in the water column and sediments of a hypersaline lake, Big Pond, Bahamas, were determined to identify the driving forces in microbialite formation. A conceptual model for organomineralization within the active part of the microbial mats that cover the lake sediments is presented. Geochemical modelling indicated an oversaturation with respect to carbonates (including calcite, aragonite and dolomite), but these minerals were never observed to precipitate at the mat–water interface. This failure is attributed to the capacity of the water column and upper layers of the microbial mat to bind calcium. A layer of high Mg‐calcite was present 4 to 6 mm below the surface of the mat, just beneath the horizons of maximum photosynthesis and aerobic respiration. This carbonate layer was associated with the zone of maximum sulphate reduction. It is postulated that extracellular polymeric substances and low molecular weight organic carbon produced at the surface (i.e. the cyanobacterial layer) of the mat bind calcium. Both aerobic and anaerobic heterotrophic microbes consume extracellular polymeric substances (each process accounting for approximately half of the total consumption) and low molecular weight organic carbon, liberating calcium and producing inorganic carbon. The combination of these geochemical changes can increase the carbonate saturation index, which may result in carbonate precipitation. In conclusion, the formation and degradation of extracellular polymeric substances, as well as sulphate reduction, may play a pivotal role in the formation of microbialites both in marine and hypersaline environments.     

Mineralogy and Petrology of a Tactite near Helena, Montana

The aluminous pyroxene, fassaite, occurs in two small tabularbodies within mafic plutonites of the Boulder Batholith nearits north-east margin twelve miles east of Helena, Montana.First described by Knopf & Lee (1957), the bodies are contact-metasomatizedlimestone septa, now magnesian-tactites, consisting chieflyof fassaite, spinel, garnet, vesuvianite, and clintonite. Lesscommon minerals include pargasite, diopside, wollastonite, sphene,perovskite, anorthite, forsterite, calcite and chlorite. Sometwenty-five microprobe analyses of the fassaite show it is variablein composition and largely consists of the components CaMgSi₂O₆(53–83 per cent), CaAl₂SiO₆ (7–25 per cent), CaFeAlSiO₆(8–28 per cent), and CaTiAl₂O₆ (0–7 per cent). Thestoichiometry generally requires that most of the iron is ferric,consistent with Mössbauer data taken on a typical sample.If fassaite analyses from these and other contact metamorphicrocks are plotted on a triangular diagram with Ca(Mg,Fe)Si₂O₆,CaAl₂SiO₆ and CaFeAlSiO₆ as end-members, the distribution ofpoints offers no positive evidence for a solvus gap betweenfassaite and diopside as proposed by Ginzburg (1969). The mostaluminous fassaites occur with spinel-clintonite ± grossularand have 25 per cent of the Si replaced by Al, making them truepolymorphs of a garnet (i.e. Gr₄₂And₂₃Pp₃₅). No unusual cationordering is detected in these fassaites by single-crystal X-rayphotographs or Mössbauer measurements. Smede's (1966) estimate of 3–4 km of stratigraphic coverfor the Boulder Batholith indicates pressures of approximately1 kb, in agreement with the occurrence of andalusite + K-feldsparin a hornfels at the Kokaruda Ranch complex. The partial assemblagesof grossular, epidote, perovskite, anorthite-wollastonite, anorthite-calcite,and fassaite-calcite require X_CO2 = 0·12 ± 0·08and T = 570 ± 10 °C at these pressures. These pressuresand temperatures place this occurrence in the upper portionsof the hornblende-hornfels facies after Turner (1968), althoughthe low pressures and water-rich fluids permit assemblages (wollastonite,calcite-forsterite-diopside) that Turner lists as characteristicof the pyroxene-hornfels facies.     

ANALYSIS OF THE COMMON MIDPOINT GATHER BY DECOMPOSITION INTO ELEMENTARY WAVEFRONTS1

The imaginary wavefront of a common midpoint gather of seismic data is analysed in terms of elementary wavefronts. The wavefronts emitted by the sources are split into a sequence of elementary circular wavefronts. Each such wavefront is independently transmitted through the subsurface and received by a group of receivers associated with the sources. The theory is first demonstrated in the case of a one-layer medium and is then extended to the case of a multilayer medium. We show that pairs of imaginary stationary points F and F' occur in the first medium through which all the rays, corresponding to the group of sources and receivers associated with the elementary wavefront pass. The location of the points is determined by 2n equations with 2n unknowns; (2n - 1) of these equations correspond to n layers of the medium, and an additional equation is given by the geometry of the CMP gather. Applying Fermat's principle between the points F and F', we obtain an algorithm for CMP ray tracing. The wavefront sampling problem is considered but not theoretically solved. Results obtained in the general case (a multilayer medium with lateral velocity variation) are presented and compared with those obtained by other modelling techniques.     

A Megatheropod Tooth from the Early Cretaceous of Fusui,Guangxi, Southern China

A nearly complete right maxillary or left dentary tooth（NHMG 10858） from the Lower Cretaceous Xinlong Formation of the Napai Basin, Fusui County, Guangxi, southern China, is described. The tooth is large in size, with a CBL of 37 mm. Given the geological age and its crown morphology, including the size, it is most likely that the tooth belongs to a carcharodontosaurid. The recovered specimen represents one of the largest theropod teeth hitherto reported from the Early Cretaceous of Asia.     

Uplifted marine terraces of the Akamas Peninsula (Cyprus): evidence of climatic conditions during the Late Quaternary highstands

An outcrop study of uplifted marine terraces provides information on the climate of past sea‐level maxima, supplementing existing palaeoclimatological archives. The western coast of the Akamas Peninsula shows several uplifted and intricately stacked Quaternary marine terraces. This study focuses on the sedimentology, petrography and sequence stratigraphy of the last three recent terraces and provides palaeoclimatological reconstruction and chronological framing. All three terraces display basically the same stratigraphic succession, which consists of regressive sequences ranging from bioturbated, storm‐influenced, subtidal high‐energy sands to subaerial exposure and aeolian deposition. Each sequence differs in petrography, reflecting contemporaneous climatic conditions. The first studied sequence (Marine Isotope Stage 9 or 11?) was deposited in a warm, arid climate, with oligotrophic water favouring ooid formation. The second sequence (Marine Isotope Stage 7) displays colder but humid conditions, with lower carbonate production and strong detrital input. The third sequence (Marine Isotope Stage 5e) records warm, humid conditions, with high carbonate production combined with significant detrital input. These littoral terraces offer high‐quality outcrops of glacioeustatic‐dominated, littoral sedimentology, together with evidence indicative of the regional climate during the late Pleistocene.