Leveraging locational insights within retail store development? Assessing the use of location planners’ knowledge in retail marketing

The retail geography literature has long recognised the importance of spatial and catchment analysis to inform decision-making relating to store development. However, less attention has been directed to store development “in practice” and, more specifically, how location research and geographical knowledge is leveraged across the wider retail business – in particular informing the marketing function. Through the use of a semi-structured interview and focus group methodology involving approximately 40 location planning, property and marketing analysts, we find that while some larger retailers have established close links between store development and marketing functions in the exchange of catchment, customer, competitor and loyalty card data to inform local marketing, product ranging, promotional mailings and post-opening store performance reviews, this tends to be the exception rather than the rule. We suggest there is a need for location planners to develop their intra-organisational legitimacy to engender a culture of knowledge-sharing and challenge the departmentalised, silo cultures that exist within some retailers in order to better leverage geographical insights and assist in the realisation of appropriate customer propositions and marketing strategies.     

Using attached macroalgae to assess ecological status of British estuaries for the European Water Framework Directive

The EC Water Framework Directive requires that ecological quality be assessed in transitional waters using the abundance and species composition of macroalgae. In estuaries, which form the majority of transitional waters, species composition is not a suitable measure. This arises from two features: (i) there is a continuous, natural change in species composition along the gradient of estuarine conditions which makes it difficult to know where within an estuary the species composition should be assessed, (ii) the inner estuarine macroalgal community of mat-forming species is very tolerant to both natural and anthropogenic stress and species poor which makes it insensitive to environmental variations in terms of species composition. An alternative feature is proposed based on the extent of upstream penetration of perennial fucoid algae. This proposal is founded on a series of case studies of the changes in fucoid limits, within a number of estuaries in the British Isles, consequent upon changes in pollution status over the last three decades. This also has to take into account variations of fucoid penetration owing to natural factors such as range of salinity variation and turbidity. The abundance criterion is taken to mean the absence of macroalgal blooms or "green tides", because general abundance of species is hard to quantify meaningfully in the upper estuarine mat-forming species and in the lower estuary is subject to great variation owing to the physical variability of estuary types.     

Chemical evolution of shallow playa groundwater in response to post-pluvial isostatic rebound, Honey Lake Basin, California–Nevada, USA

The 1,750-km² endorheic Honey Lake basin (California–Nevada, USA) was part of the 22,000-km² Pleistocene Lake Lahontan pluvial lake system which existed between 5,000 and 40,000 years BP. The basin consists of two subbasins separated by a low elevation divide. Groundwater in the western subbasin has a maximum total dissolved solids (TDS) content of only ～1,300 mg/L; however eastern subbasin groundwater has a maximum TDS of ～46,000 mg/L. This TDS distribution is unexpected because 94% of surface water TDS loading is to the western subbasin. In situ reactions and upwelling thermal groundwater contributing to groundwater chemistry were modeled using NETPATH. The TDS difference between the subbasins is attributed to post-Lake Lahontan isostatic rebound about 13,000 years ago. Prior to rebound the subbasins did not exist and the low point of the basin was in the eastern area where hydraulic isolation from the larger Lake Lahontan and frequent desiccation of the basin surface water resulted in evaporite mineral deposition in accumulating sediments. After rebound, the terminal sink for most surface water shifted to the western subbasin. Although most closed basins have not been impacted by isostatic rebound, results of this investigation demonstrate how tectonic evolution can impact the distribution of soluble minerals accumulating in shallow basins.