Public Perceptions of Natural Character in New Zealand: Wild Nature Versus Cultured Nature

Results of empirical research undertaken in New Zealand to determine public perceptions of natural character in the biophysical environment are presented and related to recent theoretical literature. The research comprised two distinct case studies using Q method and photographs, in which participants evaluated natural character in terms of their own landscape experiences by ranking the photographs in order of preference. The results confirm prevailing responses to nature recently specified in North American literature, and have some policy implications for environmental management in New Zealand.