“Turn your brand into a destination”: toponymic commodification and the branding of place in Dubai and Winnipeg

ABSTRACT

The selling of naming rights to corporate sponsors has led urban policymakers to increasingly view the identities of public places as rent-generating assets to fund urban infrastructure. Yet few scholars have critically analyzed this emerging global trend of toponymic commodification and the seeking of “naming rent.” Through a combination of archival research, on-site field observations, and semi-structured interviews, this study examines how the practice of toponymic commodification is transforming the cultural landscapes of contemporary cities by considering two naming rights programs: Dubai’s Metro Naming Rights Initiative and the Sponsor Winnipeg Program. In each case, we explore the implications of commodifying public place names as well as the conflicting perceptions of such sponsorship programs. In doing so, the present study illustrates how the selling of naming rights is reshaping the built environment into a space of symbolic/economic capital transformations as brands become destinations and public places are reconceived as marketing opportunities.     

Who owns the name? Fandom,social inequalities and the contested renaming of a football club in Timişoara,Romania

ABSTRACT

Recent scholarship in critical toponymy has raised questions about the impacts on urban residents of selling naming rights and the possibility of contesting the commodification of urban place names. This article examines these issues using Poli Timi?oara, the major football team of Timi?oara, Romania, as a case study. The cash-strapped local authority sold the naming rights for the team to raise revenue. However, when the club’s private owner was unable to finance the team, the local authority reacquired the naming rights of Poli, now under the name Asocia?ia Club Sportiv Poli (a new team with a small fan base). Drawing on the everyday narratives of fans, this article explores how the commodification of a local club name can cause social tensions. This is important for understanding urban residents’ access, or lack thereof, to social capital resources and how this leads to the manifestation of social inequalities which co-determine fans’ reactions and responses to the change in the name of a sports team. The findings suggest that commodifying names can mobilize serious contestations among partisan groups about who owns the name, although such contestations appear to be on uncertain ground because of post-communist urban practices of delayed economic restructuring.     

City renaming as brand promotion: exploring neoliberal projects and community resistance in New Zealand

ABSTRACT

Proposals to change the names of entire urban centres are rare. We examine the case of Blenheim, New Zealand, where in 2016, representatives of local businesses campaigned for its renaming as Marlborough City, in recognition of the region’s wine industry. Although defeated the proposal threatened to over-write established settlement history. It presumed to rename Blenheim under the aegis of New Zealand Inc., a shorthand for the pervasive yet nebulous economic nationalism that seeks to yoke all local and national identity to enhancing export growth. Drawing on media reports, we interpret this example of toponymic commodification as a neoliberalized project of place-making. Ironically, Blenheim and Marlborough are colonial names that displaced a long-established Māori name. The proposal highlights both the perversities and the deeply contested claims-making that often underlie and animate toponymic politics. Ultimately, it illustrates some of the limits of rights claimed under neoliberalism.     

Social Movements in Urban Society: The City as A Space of Politicization

Recent anti-systemic social movements have illustrated the central role of cities in social movement mobilization. We not only highlight the characteristics of urban social relations that make cities fertile ground for mobilization, but also point to the disjunctures between the geographies and spatialities of social relations in the city, and the geographies and spatialities of many systemic processes. Struggles for a more just society must consider the broad geographies and spatialities of oppression, which we illustrate with a brief analysis of the Occupy movement. Finally, we introduce the next five articles in this special issue, all illustrating the importance of the geographies and spatialities of urban social struggle.     

China’s metropolises in transformation: neoliberalizing politics,land commodification,and uneven development in Beijing

ABSTRACT

Existing theory of urban transformation under neoliberalization describes cities as the institutional arena in and through which neoliberal strategies of urbanism emanate and are contested. Emphasis is placed on the interaction between state and market without paying adequate attention to their internal dynamics. This study of urban transformation in the Beijing metropolis identifies a distinct trajectory whereby commodification of urban land has been actively pursued in response to the decentralization of developmental responsibilities and recentralization of tax revenue collection instituted by the central state. An urban development strategy is practiced whereby land commodification, city planning, and mega event hosting are integrated and mutually reinforcing. The research shows a pattern of land commodification and development dominated by newly developed construction land in the near suburbs, and reveals a picture of increased spatial inequality and intensified social discontent as a consequence of city-centered land development. Contrary to popular perception of the state and market as diametrically opposed principles of political organization, the Chinese state is found to have transformed and reshuffled itself to embrace and take advantage of the market for its developmental agenda.     

Data,dispossession, and Facebook: techno-imperialism and toponymy in gentrifying San Francisco

ABSTRACT

This article situates the 2015 rebranding of Zuckerberg San Francisco General within San Francisco’s technopolitical landscape. After Facebook’s CEO Mark Zuckerberg donated to the hospital, thereby acquiring naming rights, local toponymical tension percolated. This was in part due to Facebook’s gentrifying role in the city and the racial violence such processes constitute, as well as ongoing practices data colonialism. The latter includes Facebook’s attempt at pairing hospital data with user data in order to augment its scope into intimate and bodily geographies. In exploring the intertwining of gentrification and data colonialism, here I forge the concept of techno-imperialism as an analytic and as a point of departure in understanding Facebook’s multi-scalar impacts. As I suggest, the transformation of “The General” to “The Zuckerberg” indexes the company's techno-imperiality, as well as its efforts to mask its dispossessive impacts.     

Geographic perspectives on urban sustainability: past,current, and future research trajectories

ABSTRACT

The 21st century has been called the “century of the city” and compounded concerns that current development pathways were not sustainable. Calls for scholarship on urban sustainability among geographers cites strengths in the human-environment and urban subfields that positioned the discipline to make unique contributions to critical research needs. This special issue reflects on the contributions that geographers have made to urban sustainability scholarship. We observe that that integration across human-environment and urban subfields reflects broader bifurcations between social theory and spatial science traditions in geography. Piggy-backing on the rise of sustainability science, the emergence of urbanization science compels geographers to reflect upon the ways in which we are positioned to make unique contributions to those fields. We argue that those contributions should embrace systems thinking, empirically connect social constructs to biophysical patterns and processes, and use the city as a laboratory to generate new theories.     

The politics of urban greening: an introduction

ABSTRACT

Global enthusiasm for nature in cities is at high point. Australia is no exception, where there is a great deal of policy momentum and research interest in urban greening. The challenges presented by increasing urban heat associated with climate change, greater awareness of the potential social, physical and psychological benefits of exposure to ecologies for people, and recognition of cities as vital habitats for more-than-humans are central tenants of urban greening enthusiasm. Yet, there is a need for a more critical lens on urban greening in Australia. One that interrogates the purported normative, apolitical and instrumental benefits of greening, to position greening within a trajectory of the power relations, settler-colonialism, socio-ecological processes and capital flows that constitute the urban. This editorial introducing the special issue on urban greening politics explores how different conceptions of urban natures – green space, urban forestry and green infrastructure – have been put to work, before outlining the potential of ‘urban greening’ as the terminology for a more politically sensitive and process-orientated framing. The editorial concludes with a summary of the contributions to the special issue.     

Slums,Ghettos, and Urban Marginality

This paper gathers potent visual images of one city, Los Angeles (L.A.), by examining three contemporary films— L.A. Story (1991), Boyz N the Hood (1991), and Grand Canyon (1991). It argues that popular culture, and in particular popular film, is an integral part of the portrayal of the cultural landscape. This paper primarily uses the assorted visual images of the urban landscape in considering how this one city has been recently depicted. The three films reveal a city shaped by rapid changes in urban America, depicting Los Angeles as an urban area composed of a fragmented landscape divided into many geographies: L.A. as a realm of simulations and void of consequences; L.A. as a city under siege, a place of epidemic violence and fear; L.A. as a place obsessed with security and control; L.A. as an increasingly ambiguous and chaotic place. Far from concluding that cities have become so fragmented that they are ageographic, these films reveal various geographies that are rooted in economic, political, and cultural contexts. Attention to the “restlessness” of cities and the postmodern focus on the instability and chaotic nature of urban experience actually challenge geographers to uncover the multitude of geographies of place. Interpreting the many geographies of Los Angeles shows that film can reveal a uniquely visual catalog of human experience of place, supplementing the ways in which we decipher place image and representation. This paper suggests that film is one way by which previously marginalized groups, such as blacks, can disseminate ideas from the margins and provide alternative experiencesof place. Geographers should add film to the cache of qualitative data that constructs an urban experience through images and representation, widening the discussion of what is place     

Teaching Historical Geographies of American Film Production

Abstract

The geographies of Hollywood are multiple, contradictory, ephemeral and tangible. Our preconceived conceptions of space and place play a dynamic role in what elements we tend to focus on when discussing the cultural industry of American cinema. This essay uses Hollywood as a metaphor for the American film production industry and a historical geography of production as a framework to explore major spatial and structural changes within this industry from its inception to the present. It highlights teaching methods and materials from the course A Geography of Film at Southern Connecticut State University. Mode of production relates to the economic process where capital, labor, knowledge and imagination are blended to produce a culturalized product for consumption. The American film industry is a fine example of the commodification of culture.     

Seeing the trees for the (urban) forest: more-than-human geographies and urban greening

ABSTRACT

Urban spaces have long been places to think through human relationships with nature. The recent shift in thinking from urban green space as outcome to urban greening as a process provides an opportunity to consider more explicitly how we engage with more-than-human worlds in urban spaces, in more differentiated ways, and for what ends. In this paper we contribute to growing interest in improved urban sustainability and well-being by bringing human geography perspectives on more-than-human worlds into conversation with the literature on urban greening. Drawing on key examples oriented around urban trees, we consider two main themes: sensibilities and belonging. We argue for an understanding of urban places as collective achievements that not only involve knowing and living with diverse humans and non-humans but also involve the re/making of sensibilities and belongings. Through this paper, we aim to open dialogue about how more-than-human geographies might help us to differently understand urban trees, contemporary urban greening, and people–plant relations.     

State territorialization,neoliberal governmentality: the remaking of Dafen oil painting village,Shenzhen, China

ABSTRACT

After being showcased during Shanghai EXPO2010, Dafen village has been put forward as an example of “best practice” governance that has transformed a backward urban village into an art cluster. Behind this glorified image is a continuously re-constructed social landscape. In this study, we adopt the approach of state territorialization, drawing insights from the Foucauldian concept of governmentality as disposition of things—in particular people and their relations to land. At issue here is how the dynamic process of territorialization, combined with the Chinese version of moral citizenship, serves the remaking of subjects, landscape, and their relations. In Dafen village, the experiment of fabricating conditioned welfare within China’s welfare system conjures up a new hukou arrangement and new forms of inclusion and exclusion. By exercising the technology of self-regulation, the state seeks temporal and fragile alignments with selected social groups. The outcomes are contingent and frequently take the form of new configurations of power.     

State Transformation,Policy Learning,and Exclusive Displacement in the Process of Urban Redevelopment in Taiwan

Abstract

This paper explores the dynamics behind the changing regimes of urban renewal and its social impacts in Taiwan. Before the 1980s, the state was willing to solely shoulder the job of urban renewal with a wholly supportive financial budget and land appropriation law, while in the 1990s it became financially overburdened due to its renewal policy. Around the year 2000, the state turned towards promoting urban regeneration as a key business model. Through this historical exposition, the Taiwanese story of state transformation in urban renewal policy brings two issues to the fore. The first issue is the learning process concerning the policy of public-private partnership (PPP) initiatives. Trans-border policy mobility connects and constitutes cities, such as Taipei, with other places, such as London, through visits and seminars attended by policy makers and experts. However, policy transferred from abroad is “localized” in the learning process and used to prioritize the regeneration of public lands in the urban area. The PPP model is transformed in the face of domestic political struggles. The second issue is the social exclusion as a result of property-led regeneration. Rather than playing the role of an impartial institutional moderator, the state privileged landowners and developers and sacrificed the rights of tenants to stay put. By doing so, the state secures political support from landowner-cum-citizens and initiates a political culture of property in which local citizenship is predicated on ownership.     

Assembling “Japantown”? A critical toponymy of urban dispossession in Vancouver,Canada

Geographic scholarship in critical toponymy has highlighted the importance of place naming as a form of discursive power within processes of urbanization. This paper builds on such literature and advances a novel theory of toponymic assemblage to interpret findings from a participatory research project in the Downtown Eastside of Vancouver, Canada. We foreground neighborhood history in the form of a Japanese Canadian enclave and its wartime uprooting and dispossession, and trace the historical antecedents of a resurrected toponymy of “Japantown” that has appropriated and renarrated Japanese Canadian history to facilitate further rounds of dispossession. Using a genealogical method, we highlight three “moments” of Japanese Canadian uprooting, return, presence, and activism, demonstrating how toponymies are assembled in place in heterogeneous and historically contiguous ways. This approach expands on current research in critical toponymy, offering a novel methodology for exploring the enrolment of toponymy, discourse, and materiality in the formation of place.     

Urban re-generations: afterword to special issue on the politics of urban greening in Australian cities

ABSTRACT

‘Urban re-generations' is written as an afterword to the special issue of Australian Geographer on ‘The Politics of Urban Greening in Australian Cities'. The collection prompts a deep questioning of reparative and regenerative work associated with greening, green spaces and green infrastructures. The climate-driven 2019-2020 bushfire crisis and COVID-19 have amplified the visibility of the more-than-human connectivity of our cities and the deep underlying structures of social and environmental inequity underpinning a variety of urban green spaces and agendas. Inspired by the articles in this special issue, the afterword explores how we might call back the grammars and practices of regeneration from their service to the neo-liberal, settler-colonial city and instead nurture reparative de-colonial practices that aid in the collaborative work of re-composing, becoming into better relation with, and working in modes of situated historical and cultural difference, with green and just cities.     

Urban greening,property and more-than-human commoning

ABSTRACT

Urban greening is about bringing vegetation into cities in ways that produce flourishing urban ecologies whilst also making cities more liveable for human inhabitants. We focus here on greening that is done through the maintenance or establishment of gardens, parks, urban forests and informal spaces. We argue that in contexts with established property law systems, such as Australia, making urban ecologies through greening is shaped heavily by relations of property tied to land. This includes constraining the extent to which urban greening can contribute to socio-ecologically just cities. We suggest that progressing greening that is more attentive to the geographies and temporalities of more-than-human life requires us to trouble the hold of property over greening. To do this we explore the possibilities opened up by the lens of urban commons/commoning. We engage with the emerging concept of more-than-human commoning as a way of attuning urban greening to nonhuman agency and affordances. We also grapple with the risk of obscuring or concealing difference between humans in the way commoning makes room for more-than-humans, especially in the context of settler-colonialism. We conclude by calling for a more overt politics of urban greening that encompasses diverse human and more-than-human experiences of the city.     

A comparative approach towards ethnic segregation patterns in Belgian cities using multiscalar individualized neighborhoods

Levels of spatial segregation in Western European cities are persistent over space and time. To demonstrate the degree or appearance of spatial segregation, most studies on urban residential patterns still rely on fixed spatial units, aspatial measures and single scales. However, a spatial or temporal comparison of patterns and levels of segregation based on such units or metrics is not without problems. To that end, this paper takes an explicit geographic approach and considers individualized neighborhoods using EquiPop-software, allowing various scales. Using the k-nearest neighbors for all individuals increases international comparability and facilitates interpretation, so far often hampered in segregation research. This multiscalar, multigroup comparative approach on ethnic urban geographies – using Belgium as a case study – provides an empirical illustration of a valuable method and tool applicable in segregation research, thereby furthering the comprehension of the increasingly diverse urban geographies and building on emerging work in the US, Europe and beyond.     

奔向全球的经济地理:战略耦合与全球生产网络研究——"全球生产网络与中国战略耦合"专辑序言

进入21世纪以来,全球生产网络(Global Production Net-work,GPN)研究非常深刻地展现了 Peter Dicken所描绘的"全球-地方矛盾".这个概念由Dicken在1994年发表于《Economic Geography》上的Roepke Lecture特邀文章中首次提出[1].作为过去20多年经济地理学的一个主要学术支柱,GPN研究经历了两个重要的理论发展阶段,即从早期的广泛而一般的GPN框架2-4]过渡到更加具备解释性的GPN 2.0理论[5-7].在GPN研究理论快速发展的这个时期里,Coe等首先提出了"战略耦合"这一关键而新颖的概念[4],并由Yeung对其进行了完善[8-10].     

Yanama budyari gumada: reframing the urban to care as Darug Country in western Sydney

ABSTRACT

In non-urban places of Australia, caring-as-Country frames natural resource management (NRM) as a practice of reciprocal, more-than-human care-giving (S. Suchet-Pearson, S. Wright, K. Lloyd, and L. Burarrwanga. 2013. ‘Caring as Country: towards and ontology of co-becoming in natural resource management.’ Asia Pacific Viewpoint 54 (2): 185–197). Caring-as-Country is an idea that encapsulates the entangled, reciprocal relationships that people have with, and as part of, agentic more-than-human worlds. In more urbanised places, however, practices of caring-as-Country are often unrecognised, undervalued and undocumented. In this paper we make explicit practices of caring, healing and rejuvenation at Yellomundee Regional Park, Darug Country in western Sydney. Our discussion of care, entanglement and reciprocity at Yellomundee focuses on two specific activities that embody caring-as-Country: the return of cultural burns and sustained presence on Country in the form of Darug-led culture camps. The Darug principle of yanama budyari gumada, to ‘walk with good spirit’, embodies and invites new ways of thinking and practising intercultural caring-as-Country in heavily colonised, urban places like Yellomundee. As we document the practices arising from this invitation, we consider its far-reaching implications for NRM and planning, and we expand on the importance of geographies of care for unceded urban places.