The role of social norms in climate adaptation: Mediating risk perception and flood insurance purchase

Flood insurance plays an important role in climate adaptation by recovering insured losses in the event of catastrophic flooding. Voluntary adoption of flood insurance has been seen as a function of risk perception that is shaped by social norms. This paper attempts to clarify the relationship between these factors. It is based on a household survey conducted in the eastern cities of Australia and involving a total of 501 randomly selected residents. Results of a path analysis show that the likelihood of having flood insurance cover was associated with perceived social norms, but not perceived flood risk. In addition, perceived norms and risk were statistically related to each other. It is concluded that social norms played a mediating role between insuring decision and risk perception. Risk perception might influence the insuring decision indirectly through shaping perception of social norms. This implies that adaptive behaviour is not necessarily a function of risk perception, but an outcome of its impacts upon the ways in which the individuals situate themselves in their social circles or the society. There is a feedback process in which individual perceptions of risk manifest as both a cause and effect, shaping and being shaped by the socio-cultural context.     

Social cohesion and passive adaptation in relation to climate change and disease

Climate change affects biophysical processes related to the transmission of many infectious diseases, with potentially adverse consequences for the health of communities. While our knowledge of biophysical associations between meteorological factors and disease is steadily improving, our understanding of the social processes that shape adaptation to environmental perturbations lags behind. Using computational modeling methods, we explore the ways in which social cohesion can affect adaptation of disease prevention strategies when communities are exposed to different environmental scenarios that influence transmission pathways for diseases such as diarrhea. We developed an agent-based model in which household agents can choose between two behavioral strategies that offer different levels of protection against environmentally mediated disease transmission. One behavioral strategy is initially set as more protective, leading households to adopt it widely, but its efficacy is sensitive to variable weather conditions and stressors such as floods or droughts that modify the disease transmission system. The efficacy of the second strategy is initially moderate relative to the first and is insensitive to environmental changes. We examined how social cohesion (defined as average number of household social network connections) influences health outcomes when households attempt to identify an optimal strategy by copying the behaviors of socially connected neighbors who seem to have adapted successfully in the past. Our simulation experiments suggest that high-cohesion communities are able to rapidly disseminate the initially optimal behavioral strategy compared to low-cohesion communities. This rapid and pervasive change, however, decreases behavioral diversity; i.e., once a high cohesion community settles on a strategy, most or all households adopt that behavior. Following environmental changes that reduce the efficacy of the initially optimal strategy, rendering it suboptimal relative to the alternative strategy, high-cohesion communities can fail to adapt. As a result, despite faring better early in the course of computational experiments, high-cohesion communities may ultimately experience worse outcomes. In the face of uncertainty in predicting future environmental stressors due to climate change, strategies to improve effective adaptation to optimal disease prevention strategies should balance between intervention efforts that promote protective behaviors based on current scientific understanding and the need to guard against the crystallization of inflexible norms. Developing generalizable models allows us to integrate a wide range of theories and multiple datasets pertaining to the relationship between social mechanisms and adaptation, which can provide further understanding of future climate change impacts. Models such as the one we present can generate hypotheses about the mechanisms that underlie the dynamics of adaptation events and suggest specific points of measurement to assess the impact of these mechanisms. They can be incorporated as modules within predictive simulations for specific socio-ecological contexts.     

Social dominance as an ideological barrier to environmental engagement: Qualitative and quantitative insights

Climate change denial is motivated in part by ideology, with research showing that a greater tolerance of social inequality is consistently linked to lower pro-environmentalism. We report findings from two mixed-methods studies. In Study One, we provide insight into how individuals with varying levels of social dominance orientation discuss environmental issues by analyzing 59 interviews. These analyses revealed that many individuals were concerned about the causes, consequences, and potential solutions to climate change; however, many were also armed with justifications excusing their and others’ inaction on the problem. To establish further how the ideas shared in the interviews related to social dominance, we reworked the ideas into statements for survey-based research in Study Two. Social dominance orientation and its composite dimensions related to most interview-based statements, with those scoring higher on dominance attitudes more opposed to top-down action on climate change, and those more tolerant of inequality more opposed to individual action. We discuss implications for climate change communication.     

What role do climate considerations play in consumption of red meat in Norway?

Reducing emissions of greenhouse gases is facilitated by changes in several consumption activities, such as food choices. This paper examines factors explaining red meat consumption in Norway, especially the role of climate concerns. The paper adds to our knowledge as most existing analyses of (red) meat consumption focus on health and animal welfare issues. Moreover, it expands our understanding by drawing on perspectives from both institutional and social psychological theory, including variables emphasizing the social dynamics behind consumption decisions. The study is based on data from a survey of 2000 people aged 18 years or older conducted in 2018. The data are analyzed using structural equation modelling. We find that there is a strong pro-meat culture in Norway, currently rather weakly influenced by climate concerns – specifically, personal norms and social pressures focused on reducing climate impacts. Instead, habits, beliefs about the qualities of red meat (being tasteful, nutritious, healthy) and social norms supporting red meat consumption are the three most important factors explaining the variation observed. Gender and income also influence red meat consumption, but less than found in other studies. The paper discusses policy implications of these findings, including for taxation, point-of-sale information and communicative processes to support changes in the perceptions of what could be a new “normal” diet.     

Social influence approaches to encourage resource conservation: A meta-analysis

Would somebody be more willing to start recycling if they knew that their friends were all recycling? Social influence refers to the ways in which our behaviour is affected by what other people do, or by what other people think. Various insights from theories of social influence have been applied as part of interventions to encourage resource conservation, such as the use of social norms, social learning, and social comparison processes. The question arises: Is social influence as effective as is sometimes assumed? This review compares the effectiveness of different social influence approaches to encourage resource conservation via a meta-analysis and outlines what remains to be learned about the mechanisms linking social influence to behaviour change. A random-effects meta-analysis with a sample of 29 studies revealed that social influence approaches were effective when compared to a control group. They were also more effective when compared to another intervention, although in this case the effect size was small. The effectiveness was different for different social influence approaches and for different target groups. These findings raise a number of important questions, which form the basis of a research agenda for better understanding the processes through which social influence approaches encourage resource conservation.     

Social capital and the public acceptability of climate change adaptation policies: a case study in Romney Marsh,UK

There is now a growing literature emphasizing the critical importance of social variables in the formulation of coastal management policies seeking to tackle climate change impacts. This paper focuses on the role of social capital, which is increasingly identified as having a significant role in climate change adaptation and mitigation strategies. We focus on public perceptions of the social costs and benefits arising from two management options (managed retreat/realignment and hold-the-line), the resulting level of policy acceptability, and how this acceptability is mediated by social capital parameters within coastal communities. These issues are examined by means of a quantitative social survey implemented in Romney Marsh (east Sussex/Kent, UK), an area facing significant impacts from climate change. We tested two models through path analysis with latent structures. The first correlates respondents’ perceived costs and benefits with the level of public acceptability of the two policy options. In the second model, we introduce social capital variables, investigating the impacts on perceived social costs and benefits of the policy options, and the overall effect on the level of public acceptability. Our findings demonstrate: (1) perceived social costs and benefits of proposed policy options influence the level of public acceptability of these policies; (2) these social costs and benefits are connected with the level of public acceptability; and (3) specific social capital parameters (i.e. social trust, institutional trust, social networks and social reciprocity) influence perceived policy costs and benefits, and also have a significant impact on the level of public acceptability of proposed policy options.     

The climate change research that makes the front page: Is it fit to engage societal action?

By growing awareness for and interest in climate change, media coverage enlarges the window of opportunity by which research can engage individuals and collectives in climate actions. However, we question whether the climate change research that gets mediatized is fit for this challenge. From a survey of the 51,230 scientific articles published in 2020 on climate change, we show that the news media preferentially publicizes research outputs found in multidisciplinary journals and journals perceived as top-tier. An in-depth analysis of the content of the top-100 mediatized papers, in comparison to a random subset, reveals that news media showcases a narrow and limited facet of climate change knowledge (i.e., natural science and health). News media selectivity reduces climate change research to the role of a sentinel and whistleblower for the large-scale, observed, or end-of-century consequences of climate change for natural Earth system components. The social, economic, technological, and energy aspects of climate change are curtailed through mediatization, as well as local and short-term scales of processes and solutions. Reviewing the social psychological mechanisms that underlie behavioral change, we challenge the current criteria used to judge newsworthiness and argue that the consequent mediatization of climate change research fails to breed real society engagement in actions. A transformative agenda for the mediatization of climate change research implies aligning newsworthiness with news effectiveness, i.e., addressing the extent to which communication is effective in presenting research that is likely to produce behavioral change.     

气候变化知识传播之思考

本文试图从经典的大众传播学基本理论和模式入手,梳理现有气候变化知识产品的编制方式、主要传播途径和相关实践经验,以期为未来气候变化信息传播研究和实践提供参考。分析表明,气候变化知识传播过程应遵循信息传播的基本规律,并充分考虑气候变化知识自身所具有的复杂性和交叉性特点;在信息采集方面,应注重知识的科学性、系统性、准确性和权威性;在展示方式方面,应注重内容的可读性、趣味性、精练性和通俗性;在传播途径方面,除传统的大众媒介外,还需要注重利用新兴的互联网、社交媒体等平台,发挥人际关系网络作用;在国家经济社会发展的新形势下,需要进一步加强气候变化知识传播的理论、模式和实践等方面的创新性研究。     

Dealing with displacement: Can “social protection” facilitate long-term adaptation to climate change?

This article explores the possibilities of using social protection to manage and reduce the risks of forced displacement resulting from climate change. It reviews the relevant literature on migration, disasters and climate change, and constructs a model through which international policies may be used to encourage resettlement options that support the capabilities and entitlements of poor and vulnerable populations. By distinguishing between rapid-onset disasters and long-term environmental change, it explores the ways in which cash transfers, asset transfers and conditional cash transfers may be used to break the cycle of vulnerability, destitution and distress migration that can occur during times of severe environmental stress. An important distinction is made between “economic migration,” which implies that households have at their disposal an opportunity to engage in forward-looking analysis about the ways in which they will invest household resources and “distress migration,” which implies that household decisions about investment and migration are largely ad hoc responses to external environmental processes and events. The article reviews recent discussions about the prospects of revising the international refugee regime, and identifies the opportunities and challenges of using social protection to support household decisions that can facilitate economic migration over the long-term.     

Selling climate change? The limitations of social marketing as a strategy for climate change public engagement

Social marketing is the systematic application of marketing concepts and techniques to achieve specific behavioural goals relevant to the social good. Social marketing approaches are becoming increasingly popular among governmental and non-governmental actors seeking to engage the public on climate change. The effectiveness of social marketing in achieving specific behavioural goals is empirically well-supported. However, in the first systematic critique of social marketing as a strategy for engaging the public on climate change, we present evidence that social marketing alone is insufficient to build support for the more ambitious policy changes and interventions that constitute a proportional response to climate change. In some circumstances, social marketing approaches may even be counterproductive. We describe some alternative approaches for engaging the public, which may provide governmental and non-governmental actors with additional or preferable tools for promoting public engagement with climate change. Given the scale of the challenge, it seems critical that those seeking to engage the public are equipped with the most effective strategies available - a goal that this paper seeks to contribute to. We conclude that acknowledging the limitations of social marketing - and exploring alternative methods of engaging the public - is an urgent task for climate change communication researchers and practitioners.     

Exploratory analyses of local institutions for climate change adaptation in the Mongolian grasslands: An agent-based modeling approach

There has been a decrease in grazing mobility in the Mongolian grasslands over the past decades. Sedentary grazing with substantial external inputs has increased the cost of livestock production. As a result, the livelihoods of herders have become more vulnerable to climate variability and change. Sedentary grazing is the formal institutional arrangement in Inner Mongolia, China. However, this may not be an efficient institutional arrangement for climate change adaptation. Self-organized local institutions for climate change adaptation have emerged and are under development in the study area. In this study, we did exploratory analyses of multiple local institutions for climate change adaptation in the Mongolian grasslands, using an agent-based modeling approach. Empirical studies from literature and our field work show that sedentary grazing, pasture rental markets, and reciprocal pasture-use groups are three popular institutional arrangements in the study area. First, we modeled the social–ecological performance (i.e., livelihood benefits to herders and grassland quality) of these institutions and their combinations under different climate conditions. Second, we did exploratory analyses of multiple social mechanisms for facilitating and maintaining cooperative use of pastures among herders. The modeling results show that in certain value-ranges of some model parameters with assumed values, reciprocal pasture-use groups had better performance than pasture rental markets; and the comparative advantage of cooperative use of pastures over sedentary grazing without cooperation becomes more evident with the increase in drought probability. Agent diversity and social norms were effective for facilitating the development of reciprocal pasture-use groups. Kin selection and punishments on free-riders were useful for maintaining cooperation among herders.     

Vulnerability and resilience of remote rural communities to shocks and global changes: Empirical analysis from Solomon Islands

Successful management of socio-ecological systems not only requires the development and field-testing of robust and measurable indices of vulnerability and resilience but also improved understanding of the contextual factors that influence societal capacity to adapt to change. We present the results of an analysis conducted in three coastal communities in Solomon Islands. An integrated assessment map was used to systematically scan the communities’ multiple dimensions of vulnerability and to identify factors affecting households’ perception about their capacity to cope with shocks (resilience). A multivariate probit approach was used to explore relationships amongst factors. Social processes such as community cohesion, good leadership, and individual support to collective action were critical factors influencing the perception that people had about their community's ability to build resilience and cope with change. The analysis also suggests a growing concern for a combination of local (internal) and more global (external) contingencies and shocks, such as the erosion of social values and fear of climate change.     

A conceptual framework for analysing adaptive capacity and multi-level learning processes in resource governance regimes

Governance failures are at the origin of many resource management problems. In particular climate change and the concomitant increase of extreme weather events has exposed the inability of current governance regimes to deal with present and future challenges. Still our knowledge about resource governance regimes and how they change is quite limited. This paper develops a conceptual framework addressing the dynamics and adaptive capacity of resource governance regimes as multi-level learning processes. The influence of formal and informal institutions, the role of state and non-state actors, the nature of multi-level interactions and the relative importance of bureaucratic hierarchies, markets and networks are identified as major structural characteristics of governance regimes. Change is conceptualized as social and societal learning that proceeds in a stepwise fashion moving from single to double to triple loop learning. Informal networks are considered to play a crucial role in such learning processes. The framework supports flexible and context sensitive analysis without being case study specific.First empirical evidence from water governance supports the assumptions made on the dynamics of governance regimes and the usefulness of the chosen approach. More complex and diverse governance regimes have a higher adaptive capacity. However, it is still an open question how to overcome the state of single-loop learning that seem to characterize many attempts to adapt to climate change. Only further development and application of shared conceptual frameworks taking into account the real complexity of governance regimes can generate the knowledge base needed to advance current understanding to a state that allows giving meaningful policy advice.     

Citizens, consumers and sustainability: (Re)Framing environmental practice in an age of climate change

Recent moves by national and local policy makers have sought to encourage individuals to engage in a wide range of pro-environmental practices to address both discrete environmental problems and major, global challenges such as climate change. The major framing device for these developments is the notion of ‘citizen–consumers’, which positions individual ecological responsibilities alongside consumer choice logics in a Neo-liberal socio-economic framework. In the environmental social sciences, there have been recent moves to interpret the citizen–consumer through adopting a social practices approach, which advances the notion that in understanding environmental commitments, a deeper appreciation of underlying norms, values, identity politics and consumption is required to uncover the complex processes that lead to environmental practices in specific contexts. This paper argues that whilst these approaches have considerable utility in tracing the normalisation of established and discrete environmental practices in particular contexts, the issue of climate change represents an independent and over-arching discursive conflict between new and embedded practices that challenges the ability of citizen–consumers to act as agents for change. Accordingly, the data presented in this paper suggest that climate change can be seen as an unsettling and dynamic issue that generates discursive conflict in its own right around fundamental issues of knowledge, responsibility, scale and place. The paper therefore argues that a new and more critical perspective is required within environmental social science to understand (conflicting) discourses of sustainable living between the ‘passive’ normalisation of conventional environmental practice and the ‘contested’ ambiguities of climate change.     

Can REDD+ social safeguards reach the ‘right’ people? Lessons from Madagascar

There is extensive debate about the potential impact of the climate mechanism REDD+ on the welfare of forest-dwelling people. To provide emission reductions, REDD+ must slow the rate of deforestation and forest degradation: such a change will tend to result in local opportunity cost to farmers at the forest frontier. Social safeguard processes to mitigate negative impacts of REDD+ are being developed and can learn from existing safeguard procedures such as those implemented by the World Bank. Madagascar has a number of REDD+ pilot projects with World Bank support including the Corridor Ankeniheny-Zahamena (CAZ). Nearly two thousand households around the corridor have been identified as ‘project affected persons’ (PAPs) and given compensation. We compare households identified as project affected persons with those not identified. We found households with more socio-political power locally, those with greater food security, and those that are more accessible were more likely to be identified as eligible for compensation while many people likely to be negatively impacted by the REDD+ project did not receive compensation. We identify three issues which make it difficult for a social safeguard assessment to effectively target the households for compensation: (a) poor information on location of communities and challenging access means that information does not reach remote households; (b) reluctance of people dependant on shifting agriculture to reveal this due to government sanctions; and (c) reliance by safeguard assessors on non-representative local institutions. We suggest that in cases where the majority of households are likely to bear costs and identification of affected households is challenging, the optimal, and principled, strategy may be blanket compensation offered to all the households in affected communities; avoiding the dead weight costs of ineffective safeguard assessments. The Paris Agreement in December 2015 recognised REDD+ as a key policy instrument for climate change mitigation and explicitly recognised the need to respect human rights in all climate actions. However, safeguards will be prone to failure unless those entitled to compensation are aware of their rights and enabled to seek redress where safeguards fail. This research shows that existing safeguard commitments are not always being fulfilled and those implementing social safeguards in REDD+ should not continue with business as usual.     

Anti-fossil fuel norms

Historically, climate governance initiatives and associated scholarship have all but ignored the potential for “global moral norms” to bring about changes in the political conditions for global climate mitigation. This is surprising, since global moral norms are widely employed—as both a mode of governance and an analytical framework—in other domains of global governance, from international security to human rights. However, recent national-level fossil fuel divestments, moratoria on new coal mines and bans on gas fracking, among other developments, suggest the promise of global moral norms prohibiting fossil fuel-related activities, which this article terms “anti-fossil fuel norms” (AFFNs). The article interprets recent examples of such activities in the light of international relations theory on moral norms to provide a general framework for understanding how AFFNs originate, spread and affect states. Specifically, the article argues that there are: (i) influential agents that are originating, and likely to continue to originate, AFFNs; and (ii) international and domestic mechanisms by which AFFNs are likely to spread widely among states and have a significant causal effect on the identity-related considerations or rational calculations of states in the direction of limiting or reducing the production or consumption of fossil fuels. The article also shows that, because they spread and affect state behaviour through mechanisms of “international socialization” and domestic “political mobilization”, AFFNs cohere with and build upon the new paradigm of global climate governance crystallized in the Paris Agreement. AFFNs, the article concludes, represent a promising new frontier in climate governance.     

Socioeconomic geography of climate change views in Europe

Climate change views have their socioeconomic foundations but also specific geographies. In merging these perspectives, this analysis uses ESS Round 8 data from 23 European countries to examine whether climate change scepticism and concern, pro-environmental personal norm and a willingness to engage in energy-saving behaviour exhibit, first, urban–rural and/or regional differences, and second, if these attitudes can be explained at individual level by socioeconomic position and wellbeing resources. We find that climate change scepticism and concern do exhibit urban–rural differences, where living in a country village is associated with greater climate scepticism and lower concern compared to living in a big city. Also, higher climate change concern and pro-environmental norms are associated with living in a region with constant population growth. These geographical differences are independent of individual-level socioeconomic attributes as well as one’s political orientation. Additionally, the results show that both climate change attitudes and reporting energy-saving behaviour are strongly stratified by level of education and reveal that those in lower income deciles feel less pro-environmental norm but nonetheless report greater engagement with energy-saving behaviour. In sum, the results highlight that climate change mitigation is not a uniform project either spatially or within certain socioeconomic strata. Hence, our results suggest that socioeconomic disadvantage (belonging to the lowest education and income levels) and spatial marginalisation (living in more rural surroundings and declining regions) should be better acknowledged when reworking climate change and environmental policies in the EU.     

In government we trust? Micro-business adaptation to climate change in four post-colonial and transitional economies of China

Public expectations of government influence private action for managing climate change risks. Institutional neglect or incompetence result in a loss of trust in public institutions, consequently discouraging the public from taking added responsibility for risk management. This has been explained in terms of social contract, but evidence suggests that a politics of distrust can reinforce alternative social drivers of action, rather than displacing action. This is empirically confirmed by the present study, which examines the tendencies for adopting private protective measures across a gradient of institutional trust. Surveys were conducted in four jurisdictions within China that operate under two different political-economic systems, namely, Hong Kong and Macao (liberal market economy), and Zhuhai and Sanya (socialist market economy). Structured interviews were conducted with 569 business operators to explore how their stated adaptation practice is related to institutional trust and social capital. We found that trust predicted action only in Sanya, which is characterized by a high level of public confidence in authorities. In places of lower institutional trust, social capital became a salient and powerful driver of action. The weakening of the social contracts in Hong Kong and Macao turned their people to alternative social mechanisms. We explain the results in terms of the development trajectories, socio-political norms and institutional settings of these jurisdictions. This study provides insights into how adaptation practice can be mediated by the consequences of a change in political leadership, policy, or governance arrangements that alters the relationship of trust.