基于POI大数据的沈阳市住宅与零售业空间关联分析

城市住宅及其价格与区域商服业的空间关联性量化研究是人文-经济地理学的重要研究内容。以辽宁省沈阳市为案例,以住宅和零售业兴趣点（Point of Interest, POI）为数据源,基于空间核密度分析提取住宅和各类零售业的空间聚类形态,量化表达商住空间布局的相关性,并在此基础上运用地统计方法测算房价的空间异质性及其与零售业态空间布局的差异特征。结果表明,零售业的整体空间聚集特征与住宅相似,呈现中心城区块状聚集、外围城区多中心离散的分布格局;零售业与住宅核密度相关系数为0.95,超市、便利店等小规模的零售业与住宅密度相关性较强,商场商厦的聚集效应落后于城市住宅,大型零售业应该在铁西经济技术开发区等住宅密集区规划选址,为居民提供高端购物服务;住宅价格的倒“U”型空间分布模式与零售业空间密度的圈层衰减特征相符。     

Assessing the principles of spatial competition between stores within a retail network

This study investigates the impact of driving time and retail agglomerations on consumer store choice within a retail network. A pairwise comparison of confluencing store trade areas is conducted based on loyalty card information and exit questionnaires for six retailers operating in different product categories in Belgium. Results show that there is a stronger emphasis in the preference hierarchy on driving time towards a store for the daily goods retailer. Moreover, there is varying intra-network spatial competition depending on the type of location strategy pursued by the different retailers. Results show that for some retailers retail agglomeration effects are more outspoken than for others. However, impact of driving time on consumer intra-network store choice was independent of retail agglomeration size. Finally, results indicate that opening stores outside the pursued location strategy should be approached with care as significant impacts on sales cannibalization can emerge within the store network. These findings are important for crafting an overall expansion strategy for expansion managers as well as for marketing managers occupied with network changes at operational level.     

南京市居民网络购物行为特征——以书籍和衣服为例

随着信息通讯技术(ICT)的飞速发展,网络购物日益成为当今社会经济生活的重要组成部分,深刻影响了居民的购物消费行为和传统零售业的发展。不同国家、不同人群、不同商品类型的居民购物行为具有一定差异。本文在问卷调查的基础上,分析南京市居民网络购物行为特征,并区分不同商品类型的居民网购行为特征差异,对理解网络购物和实体购物相互作用关系及网购对于交通出行和城市零售业空间的影响具有重要意义。结果表明：居民网络购物行为是一个复杂的过程,不同类型商品、不同频率网购人群在社会经济属性、空间特征、网络使用及购物习惯、购物态度上有明显差异,其中不同频率网购衣服的人群在特征上的差异更为显著,体验型商品对网络购物这一新型购物方式的响应更为强烈。     

商人流迁与市场系统的时空组织模式

本文分别讨论了流动商在地方性交换系统、区域间贸易系统及流动性零售系统中的作用及其市场系统的时空分布特征,并分析了网上空间市场的崛起对商人流迁影响。     

“A Newcomer” versus “First Mover”: Retail Location Strategy for Differentiation

In a competitive business environment, retailers brand themselves using unique location strategies. New retailers, especially, use their location strategy to construct a different brand concept from that of the first mover. Therefore, retail chains in the same industry show different location patterns. This article aims to investigate how a new retailer uses its location strategy to differentiate itself from the first mover by comparing the location patterns of two coffee chains. The location patterns of Starbucks Coffee (a “first mover” that employs a premium brand concept) and Ediya Coffee (a “new retail chain” that promotes an economical brand concept) are analyzed for the study. We use a Bayesian spatial model to explore the two retailers' location patterns in Seoul, Korea. Considerable differences are found in the spatial distribution patterns of the two coffee franchises. Starbucks has formed store groupings in prime areas such as the city center based on its cluster location strategy, reflecting its premium brand concept. Conversely, many Ediya Coffee shops have been located in less desirable areas such as fringe areas with low land prices, reflecting their economical brand concept and differentiating the company from Starbucks. These findings lead to a useful marketing implication for a retail startup formulating its location strategy for differentiation. Furthermore, this study's company-level analysis of retail location patterns provides a better understanding of complex retail geography.     

网上购物对个人出行与城市零售空间影响的研究进展及启示

随着互联网的快速发展和普及,网上购物因其巨大的经济潜力已经成为ICT 应用的核心领域之一。网上购物指的是通过互联网搜索或购买商品和服务的活动,网上购物作为一种新的购物渠道和媒介,与城市传统零售业在竞争的同时又相互补充,重新塑造人们的购物行为和零售业运行模式,进而改变着城市传统零售业布局和土地利用格局。本文重点梳理国内外近20 年来地理学界关于网上购物、出行和城市零售空间的研究内容。网上购物和出行的关系包括替代、补充、修正、中立4 个方面。网上购物对城市零售空间的影响包括:①扩大化和碎片化活动空间;②不同等级零售空间受网购影响差异显著,向虚实融合的零售空间转化;③线上线下零售活动向与其他空间渗透和融合,促进传统零售空间转型。研究结论可为消费者出行优化和城市传统零售业发展转型提供借鉴。     

PATRONAGE RATES OF SUPERMARKET SHOPPING CENTERS,SAN ANTONIO,TEXAS*

The neighborhood supermarket shopping center is an increasingly important element of the suburban retail landscape. An analysis of patronage differentials for such centers in San Antonio, TX, reveals that both competitive share and retail mix factors are important. Correlation analysis of a patronage density index with locational and management variables indicates that center and store visibility, distance from a regional mall, retail mix (offering of goods appropriate to a small center), and size of center (smaller is better) were the most important explanatory factors in center viability.     

Taming a “chaotic concept”: gentrification and segmented consumption in Brooklyn, 2002–2012

Public debate and prior scholarship tend to emphasize the link between gentrification and high-end chain retail, underscoring the importance of taste cultures tied to social class in making sense of gentrification’s impact on neighborhood identity. In this study, we present evidence from 10 years of change in the businesses of Brooklyn, New York City, a period of extensive gentrification across a wide variety of neighborhood and census-tract level contexts. Adopting census tracts clustered in neighborhoods as the units of analysis, we model the effects of institutional and demographic change on two separate outcomes: chain retail density and homogeneity in the types of goods and services available. We argue that changes in consumer culture embedded in broader processes of gentrification are neither “chaotic” nor “unitary” but are “segmented” according to local spatial and demographic context, taking two discrete forms: institutionally facilitated corporatization; lifestyle-driven homogenization.     

Race and (Online) Sites of Consumption

Due to the hybrid nature of material and digital spaces, more decisions are being made online that have a direct effect on offline actions. This is increasingly true for the locations where people are choosing to consume goods and services such as restaurants or retail outlets. The growth of the GeoWeb—personal data uploaded to certain Internet sites such as social media platforms—has established large databases showing the locations where people go during their daily lives for the purposes of consumption. One such repository is the social network, Foursquare, which people use to display their physical location to their friends, digitally. In looking more closely at datasets from Foursquare overlaid with information on racial characteristics in census tracts, a pattern emerges: predominantly African‐American tracts are increasingly left out of this type of online participation. This paper will compare Foursquare data from several U.S. cities to discuss the implications of being left off of social media platforms tied to economic activity. It is likely that these virtually invisible areas will have a direct impact on the economic vitality of their physical counterparts     

苏北城市体系规模结构实证研究

采用豪斯道夫（Hausdorff）分维模式,利用2003和2005年苏北各等级城市非农业人口、社会商品零售总额、国内生产总值、第一产业产值、第二产业产值、第三产业产值等6个指标对苏北城市体系的分形特征进行研究。结果表明,苏北城市体系的规模结构较为集中。除非农业人口外,经济区内各城市在第一产业、社会商品零售总额、国内生产总值（GDP）、第二产业产值、第三产业产值差距方面存在着下降的趋势。针对这一现状进行了分析,并提出了完善和优化苏北城市等级规模结构的对策建议。     

America's Changing Farmscape: A Study of Agricultural Tourism in Michigan*

Agricultural tourism incorporates visits to farms for the purposes of on‐site retail purchases, enjoyment, and education. Long popular in the European Union (EU), agritourism is gaining popularity throughout the United States. Interest has grown as a result of stagnant grain prices, rising farm costs, and growing international competition. For rural areas seeking new economic options, the potential of these operations to generate new sources of income through sales and horizontal linkages to other tourism‐based activities has sparked interest beyond the farm gate. This article, based on a survey and a statistical analysis of 300 agritourism operations in Michigan, summarizes factors associated with successful operations.     

Effect of land prices on the spatial differentiation of housing prices: Evidence from cross-county analyses in China

This study analyzes the spatial patterns and driving forces of housing prices in China using a 2,872-county dataset of housing prices in 2014. Multiple theoretical perspectives on housing demand, supply, and market, are combined to establish a housing price model to explore the impact of land prices on housing prices. The relative impacts of land prices on housing prices at different administrative levels are then analyzed using the geographical detector technique. Finally, the influencing mechanism of land prices on housing prices is discussed. The main conclusions are as follows. (1) Housing prices have a pyramid- ranked distribution in China, where higher housing prices are linked to smaller urban populations. (2) Land prices are the primary driver of housing prices, and their impacts on housing prices vary over different administrative levels. To be specific, the effect of land prices is the strongest in the urban districts of provincial capital cities. (3) The internal influence mechanisms for land prices driving housing prices are: topographic factors, urban construction level, the agglomeration degree of high-quality public service resources, and the tertiary industrial development level. The urban land supply plan (supply policies) is the intrinsic driver that determines land prices in cities; through supply and demand, cost, and market mechanisms, land prices then impact housing prices.     

America's Changing Farmscape: A Study of Agricultural Tourism in Michigan*

Abstract

Agricultural tourism incorporates visits to farms for the purposes of on-site retail purchases, enjoyment, and education. Long popular in the European Union (EU), agritourism is gaining popularity throughout the United States. Interest has grown as a result of stagnant grain prices, rising farm costs, and growing international competition. For rural areas seeking new economic options, the potential of these operations to generate new sources of income through sales and horizontal linkages to other tourism-based activities has sparked interest beyond the farm gate. This article, based on a survey and a statistical analysis of 300 agritourism operations in Michigan, summarizes factors associated with successful operations.     

广州市零售业态空间分异特征与机制

零售业业态空间分异识别对优化城市资源配置至关重要,基于高精度大样本数据的零售业态空间分布识别较传统研究更精确便捷。以广州市2014年47 026个零售业网点数据为基础,基于信息熵、平均最近邻分析法、核密度估计等研究方法,探讨广州市的零售业分布格局、业态空间分异与零售业结构影响机制。结果表明：1）广州市零售业功能显著集聚于城市核心区,越秀、荔湾与天河北的零售功能发育相对均衡,均衡度从核心向外围显著下降;2）不同业态零售业分异较大,以商业服务和基本生活服务为主的零售业态网点分布的集聚度显著高于大体量的综合类零售业态;3）各业态零售业随着城市圈层的外拓分异显著,大体量型零售业态分布相对均衡,以商服功能为主的零售业态则主要集中于核心层与内圈层;4）人流集聚程度、交通通达性、职住人口分布、地方政策与社会空间分异共同影响着零售业业态空间的形成与演化。     

University Campuses and Housing Markets: Evidence from Nanjing

China has witnessed unprecedented growth of its universities in recent years. Because they function as a sort of urban quasi-public good, university campuses generate a variety of externalities within surrounding communities, including their impacts on adjacent housing markets. Through an analysis of the case of Nanjing, China, this study attempts to quantify the association between university campuses and housing markets in China and to help policymakers, planners, and community members better understand campus–community relationships more generally. The study yields the following findings. First, university campuses have been capitalized into the housing prices of their neighboring communities in Nanjing. Second, in the proximate communities, university campus spillover benefits involve trade-offs with the amenity values of other public goods. Third, campus capitalization effects vary across different tiers of universities. Based on the empirical results, we offer several policy implications, key among which are that policymakers need to acknowledge and rationally distribute the potential spillover benefits of the campus to multiple stakeholders; campus and residential communities should be planned synergistically to optimize land use efficiency; and universities should be fully engaged with their surrounding communities to maximize mutual benefits.     

基于POI数据的广州零售商业中心热点识别与业态集聚特征分析

商业中心是城市零售活动的重要载体,优化商业资源在城市内部空间的合理配置,摸清不同零售经营形态的区位选择,显得尤为重要。以面向公众服务的商业机构兴趣点（POI）数据为研究对象,提出一种城市商业中心与零售业态集聚区识别的方法;以广州市为例,分析商业活动的热点地区以及零售业态集聚区的空间分布特征。研究表明：① 根据核密度估计法提取的商业中心在等级上表现出由城市中心圈层向外围圈层扩散的趋势,结果符合客观事实。② 以街区为单元,商业网点密度符合局域Getis-Ord G^*指数统计特征的热点区域主要分布在越秀区和天河区,广州市零售业发展的双核心空间格局已经形成。③ 不同的零售业态对商业集聚的区位选择具有显著差异性,百货商店、超市、便利店等零售经营形态的空间集聚特征与该业态的市场定位、经营模式及选址策略基本吻合。总体来看,基于POI数据的广州零售业集聚空间分析结果能够反映实体零售企业行为与广州商业经济分布的相关性,有助于提高政府部门商业规划和零售商选址前期研究的客观性和科学性。     

上海市区商业中心的等级体系及其变迁特征

改革开放促进了上海商业的发展和商业空间结构的演变。文章以上海市区内的30余个商业中心为研究对象,认为上海市区商业中心的变迁具有以下特征：商业中心的整体职能有所提高,等级差异有所缩小,在空间上商业中心的集聚与扩散、衰落与兴起并存。最后,就商业中心的建设提出3项建议。     

基于POI数据的西宁市零售业空间格局探究

零售业是城市商业结构中最有活力的组成部分,合理有序的零售空间结构对促进经济的发展、提高资源的配置、满足居民的生活需求至关重要。POI作为新的空间数据源,能够客观地、准确地对商业空间结构进行识别和探究。西宁市位于青藏高原东北部,是连接青藏高原与中国大陆的重要门户。西宁市集中大量的人口,且存在有潜力的消费市场。基于POI大数据,运用核密度、局域Getis-Ord G^*指数、Ripley’s K函数和区位熵的分析方法,以西宁市为研究案例探究零售网点的空间分布特征。零售业详细地分为以下8种类型,分别是食品、饮料及烟草制品,纺织、服装及日用品,文化、体育用品及器材,家用电器及电子产品,五金、家具室内装饰材料,医药及医疗器材,汽车、摩托车燃料及零配件,综合零售。结果表明:西宁市零售业集聚区空间分布特征显著,呈现"多集聚、多核心"商业空间形态。密度等级由中心区沿交通干线逐渐向外围递减;高密度集聚区分别分布在水井巷附近街区、商业巷附近街区、祁连路—北禅路交汇的附近街区(北山市场)和以万达广场为核心的海湖新区。行业属性不同使得零售点集聚和分布变化表现出较大的差异性,与人们日常生活密切相关的业态零售点呈现社区化、微型化和便利化的特征,且区位选择性较大,如:食品饮料及烟草制品、医药及医疗器材和综合零售行业,而家用电器及电子产品、文化体育用品和纺织服装等行业区位选择尺度小,集中在特定的区域;基于道路数据构建的街区单元冷热点区域分布特征显著,它受城市建设用地扩张,人口密度,交通可达性和城市规划等因素的影响,海湖新区将成为最有发展潜力的商业区;在街道尺度,各业态零售业专业化功能区块显著,发展成熟的街道表现出多优势行业集聚特征,西宁市多业态集聚区域较少,只有人民街街道。这项研究一方面有助于填补基于POI数据青藏高原河谷型城市商业空间结构研究的空白;另一方面,为政府战略制定,零售商选址和城市规划提供一些参考。     

生态系统服务弹性敏感性系数的合理性与决策属性探讨

在经济学弹性基本概念的基础之上,采用数学推导的方式重点探讨3种生态系统服务弹性敏感性评价模型的合理性与决策属性。研究结果表明：① Kreuter敏感性系数大小始终为0~1;在极限形式下,生态系统服务价值变率函数与Kreuter敏感性系数具有相同的数学表达式与值域;所以这两种敏感性评价模型把1作为是否敏感的评价标准并不合适。生态系统服务交叉敏感性系数不符合一般意义上的“交叉敏感性”的概念,并且其计算公式不符合弹性的基本定义。② 弹性敏感性计算方式适用于随机变量间的研究,不适用于具有确定性关系的变量;生态系统服务框架下的3种弹性敏感性系数均建立在具有确定性关系的生态系统服务价值计算公式的基础之上,导致其敏感性计算结果缺乏深层次的决策属性。     

Trading places: The evolution of the retail sector in the new German Länder since unification

After unification in 1990 the German government was faced with the task of modernizing the economies of the five new Länder. This process has focused on service sector expansion, particularly the growth of consumer services, which were underdeveloped in the German Democratic Republic. This paper presents a preliminary survey of the impact of the political transition on the structure, organization and spatial pattern of retail services. The new retail sector is characterized by channels of distribution imported from West Germany, uneven development of retail services, and the survival of artefacts from the retail system of the socialist era. Close convergence with levels of retail provision in the old Länder has not been achieved and the changing nature of economic, legislative and political conditions render further expansion problematic. The introduction of legislation to regulate retail growth, the increasingly contested nature of retail change and the complex politics surrounding economic redevelopment in eastern Germany will influence the nature and extent of future retail development.