The mirror of consumption: Celebritization, developmental consumption and the shifting cultural politics of fair trade

This paper explores the shifting cultural politics of development as expressed in the changing narratives and discursive transparencies of fair trade marketing tactics in the UK. Pursued through what I call ‘developmental consumption’ and the increasing celebritization of development, it is now through the global media mega-star that the subaltern speaks. After a more general discussion of the implications of the celebritization of development, specific analysis focuses on two parallel processes complicit in the ‘mainstreaming’ of fair trade markets and the desire to develop fair trade as a product of ‘quality’. The first involves improving the taste of fair trade commodities through alterations in their material supply chains while the second involves novel marketing narratives designed to invoke these conventions of quality through highly meaningful discursive and visual means. The later process is conceptualized through the theoretical device of the shifting ‘embodiments’ of fair trade which have moved from small farmers’ livelihoods, to landscapes of ‘quality’, to increasing congeries of celebrities such as Chris Martin from the UK band Coldplay. These shifts encapsulate what is referred to here as fair trade’s Faustian Bargain and its ambiguous results: the creation of increasing economic returns and, thus, more development through the movement of fair trade goods into mainstream retail markets at the same time there is a de-centering of the historical discursive transparency at the core of fair trade’s moral economy. Here, then, the celebritization of fair trade has the potential to create ‘the mirror of consumption’, whereby, our gaze is reflected back upon ourselves in the form of ‘the rich and famous’ Northern celebrity muddling the ethics of care developed by connecting consumers to fair trade farmers and their livelihoods. The paper concludes with a consideration of development and fair trade politics in the context of their growing aestheticization and celebritization.     

A ‘cartography of concern’: Place-making practices and gender in the artisanal mining sector in Africa

Sites of artisanal and small-scale mining (ASM) in sub-Saharan Africa are often places of contestation and dispossession, particularly because mining laws and policies have generally been crafted to foster large-scale mining. This paper builds on research mapping the multiple ways in which ASM is associated with various wrongs – criminality, illegality, immorality, destructiveness - to consider how various, complex gendered relations and place-making practices within mine sites are occluded as a result. We consider these erasures in the context of ASM formalization efforts linked to particular state visions. We note that while negative perceptions of ASM persist, governments, donors and mining companies are increasingly engaging in different forms of negotiation with ASM representatives, particularly through establishing legal ‘ASM zones’ and encouraging or mandating artisanal miners to form associations or cooperatives: processes of formalization. With reference to African case studies, we outline potential issues and challenges in efforts to formalize ASM, while offering insights into how the politics of place-making inform these initiatives. Focusing in particular on the gendering of both the dominant place-making of ASM by policy-makers and regulators and the actual emplaced practices of ASM activities in specific mining sites we highlight the multiple, at times competing and other times overlapping, visions of space at work in this widespread economic activity.     

Market triumphalism and the CBNRM ‘crises’ at the South African section of the Great Limpopo Transfrontier Park

Transfrontier conservation has taken Southern Africa by storm, where the modus operandi remains simple and intuitive: by dissolving boundaries, local benefits grow as conservation and development spread regionally. However, in the case of South Africa’s section of the Great Limpopo Transfrontier Park, political and economic change redirects benefits to support ‘modern’ economies at the expense of rural livelihoods through community-based natural resources management (CBNRM). Neo-liberal agendas promoted by government and the transfrontier park derail efforts at decentralizing CBNRM initiatives beyond markets and state control. This paper argues that ‘hybrid neoliberal’ CBNRM has arisen in private and public sector delivery of devolved conservation and poverty relief projects as ‘tertiary production’ for regional development. As a result, ‘CBNRM’ projects related to and independent of transfrontier conservation support private sector interests rather than the resource base of rural livelihoods. Concluding sections assert that CBNRM can counter this neoliberal trend by supporting the land-based economy of local users living near the Great Limpopo Transfrontier Park.     

Artisanal and small-scale mining (ASM) in sub-Saharan Africa: Re-conceptualizing formalization and ‘illegal’ activity

This article contributes to the debate on the formalization of artisanal and small-scale mining (ASM) – low-tech, labour-intensive mineral extraction and processing – in developing countries. A unique sector populated by an eclectic group of individuals, ASM has expanded rapidly in all corners of the world in recent years. Most of its activities, however, are informal, scattered across lands which are not officially titled. But growing recognition of the sector's economic importance, particularly in sub-Saharan Africa, has forced donors, and to some extent, policymakers, to ‘rethink’ development strategies for ASM. As part of broader moves to improve the regulation of, and occasionally intensify the delivery of assistance to, the sector, many are now searching frantically for fresh ideas on how to bring operations into the legal domain, where, it is believed, they can be regulated, monitored and supported more effectively. A challenging exercise, this entails first determining, with some degree of precision, why people choose to operate informally in this sector. Drawing on analysis from the literature and findings from research conducted in Ghana and Niger, it is argued that the legalist school (on informality) in part explains how governments across sub-Saharan Africa are ‘creating’ bureaucracies which are stifling the formalization of ASM activities in the region. A more nuanced development strategy grounded in local realities is needed if formalization is to have a transformative effect on the livelihoods of those engaged in ASM in the region and elsewhere in the developing world.     

The Commonwealth, ‘development’ and post-colonial responsibility

One important (though often neglected) part of the ‘development business’ committed to principles of partnership is the Commonwealth, a voluntary association of 54 independent countries, almost all of which were formerly under British rule. This paper focuses on the Commonwealth’s contemporary sense of ‘responsibility’ for shaping African development through ‘partnership’ and by promoting ‘good governance’ and examines the particular example of Mozambique, which joined the Commonwealth in 1995. In exploring exactly what membership of this post-colonial ‘family’ has meant for Mozambique the paper explores the neocolonial paternalism and sense of trusteeship that the Commonwealth has articulated in its often very apolitical vision of African development which seems to lock the continent into a permanent stage of tutelage and to repetitively reduce Africa to a set of core deficiencies for which externally generated ‘solutions’ must be devised. More generally, the paper also examines the wider context of the Commonwealth’s involvement in Africa by looking at the connections it has made to British industry, British charities and the British Department for International Development (DFID). The paper concludes with an assessment of the ‘showcase’ potential of Mozambique and its importance to Commonwealth and DFID narrations of an African ‘success’ story of peace, stability and growth since the end of the country’s devastating civil war in 1992.     

Contested diamond certification: Reconfiguring global and national interests in Zimbabwe’s Marange fields

This study examines the political uses of “conflict diamond” discourse in global debates about commodity certification and socially responsible mining in Zimbabwe. Engaging critical literature on “conflict-free” corporate branding initiatives, the study focuses on representations of conflict in Marange, in Zimbabwe’s eastern highlands. In 2006, a diamond rush in Marange drew in tens of thousands of artisanal miners from across Zimbabwe as well as foreigners, and the government initiated military crackdowns in 2008. In a highly contested vote in 2009, the international government delegates who comprised the voting members in the Kimberley Process Certification System (KPCS) ruled that conflict in Marange did not meet the KPCS definitions of “conflict diamond.” The study examines discourses of key stakeholders in the multinational diamond industry, human rights organizations, policymakers as well as artisanal miners in Zimbabwe between 2006 and 2014. The article argues that advocacies against diamond certification as well as advocacies favouring certification both tended to overlook the interests of artisanal miners, focusing narrowly on certain forms of conflict while associating artisanal mining with illicitness. The Marange case illustrates how conventional discourses on “conflict diamonds” not only obscure the complex nature of conflicts in contemporary capitalist accumulation processes; they also risk contributing to new forms of structural violence. This analysis highlights the need to pay careful attention to how global commodity certification discourses inter-relate with political agendas at multiple scales. The study draws attention to dilemmas for geographers when portraying the interests of marginalized groups in – and affected by – the diamond mining sector.     

Retailing local food in the Scottish-English borders: A supply chain perspective

Local food is championed as one alternative response to industrial systems of food production and supply. While advocacy for local food is high, there is a lack of empirical evidence about the actual shape and scale of such food supply chains, especially from a retail perspective. Using supply chain diagrams, this paper presents a summary of ‘new’ agro-food geographies for five different retail types—farm shops, butchers, caterers, specialist shops, supermarkets/department stores—that all source local food from suppliers in the Scottish-English borders. Presented as five separate ‘shopping trips’, the paper examines where, how and why retailers source local food. Results reveal the complex nature of local food systems, especially in terms of intra-sector competitive dynamics (with a notable tension between direct forms of retail and established (independent) retailers), links and overlaps with ‘normal’ food retail systems and elastic notions of the ‘local’. The paper also draws a key distinction between locally produced and locally supplied food products.     

Lithostratigraphic and structural controls of ‘tsavorite’ deposits at Lemshuku,Merelani area,Tanzania

The first study of the Lemshuku ‘tsavorite’ mining district is presented. From bottom to top, the lithostratigraphic column corresponds to a metasedimentary sequence composed of quartzite, fine-grained graphitic gneiss, kyanite-graphite gneiss, biotite-almandine gneiss, metasomatized graphitic gneiss and dolomitic marble. ‘Tsavorite’ occurs in quartz veins and rarely as nodular concretions. Two factors control mineralization: (1) lithostratigraphy, with ‘tsavorite’ in association with pyrite and graphite confined to quartz veins within the metasomatized graphitic gneiss; and (2) structure, with the mineralized veins characteristically controlled by tight isoclinal folds associated with shearing.     

Business associations and local development: The Okanagan wine industry’s response to NAFTA

Business associations (BAs) represent a widely prevalent institution contingent upon a plethora of regional and industrial contexts around the world. Although their role in local development is rarely highlighted this paper argues that analysis of the structure and strategies of BAs reveals important insights into the problematic nature of external economies, typically based on the willingness of highly independent small firms to share and possibly fund some common service(s). BAs illustrate cooperative behaviour and their fragmentation indicates limits to cooperation and thereby to the contested nature of this particular external economy. Conceptually, the paper interprets BAs as institutional expressions of local cooperation and theorizes their strategy and structure in terms of a ‘logic of exchange’ model. This model defines the relationships between BAs, their members (organizational domains) and governments in terms of the logics of ‘membership’ and ‘influence’ that help understand the opportunities afforded and tensions imposed by the rationale and dynamics of cooperation. Empirically, the paper examines the formation and performance of BAs in the restructuring of the Okanagan’s wine industry that was stimulated by the Free Trade Agreement (FTA) between the US and Canada in 1989 and the North American Free Trade Agreement (NAFTA) of 1991. In the Okanagan wine industry, a newly formed BA was vital in helping firms overcome the crisis generated by free trade. However, subsequent fragmentation that arose out of member disenchantment with logics of influence and membership, indicated limits to local cooperation that may constitute a significant diseconomy in a future crisis.     

Slim pickings: Fairtrade cotton in West Africa

This paper examines the extent to which certified fairtrade cotton programs in West Africa present an alternative to the conventional cotton economy. Two fairtrade programs operating in Burkina Faso and Mali serve as case studies. The paper argues that fairtrade cotton fails to offer an alternative to conventional cotton because it works within the same commodity chain that impoverishes farmers in the first place. Cotton grower organizations seek more power within the conventional cotton sector to increase incomes and improve the living standards of all cotton growers. They are also active at the international level to eliminate the inequities of international trade. It is in these arenas that cotton growers are struggling to improve their incomes and livelihoods. Fairtrade does not address these fundamental inequities and power relations. The slim pickings of these programs are further evident in the very small amount of cotton produced and marketed as fair trade. Plans to expand production from less than 1% to 10% by 2012 are unrealistic in light of the introduction of genetically modified cotton and the limited market demand for fairtrade cotton. Despite these limitations, fairtrade cotton programs are producing some positive effects, notably women’s participation in cash crop cultivation, higher cotton quality, and the diffusion of organic farming techniques. An innovative direct marketing agreement linking the National Cotton Growers’ Union of Burkina Faso with the US women’s apparel company Victoria’s Secret indicates that alternative trading relations can be constructed outside the conventional commodity chain.     

Agricultural groundwater use and rural livelihoods in sub-Saharan Africa: A first-cut assessment

The rapid expansion in agricultural groundwater use in the last few decades has transformed rural economies in large parts of the developing world, in particular South Asia and North China. There has been no such “Groundwater Revolution” in most of sub-Saharan Africa and little is known about the actual role of groundwater use in supporting agricultural livelihoods in the region or opportunities to expand this role in the future. Published literature has been reviewed to paint a preliminary, region-wide picture of the contribution groundwater makes to agriculture, and in turn to rural livelihoods, within sub-Saharan Africa. The findings indicate that groundwater is used on only 1–2 million hectares of cropped area, directly contributing to the livelihoods of 1.5–3% of the rural population. Groundwater also plays a critical role in the vital livestock sector as well as an important indirect role in the supply of domestic water to agricultural households. While data are lacking, these latter two roles likely surpass the direct importance of groundwater to crop production. This suggests that an understanding of the value of agricultural groundwater use in support of rural livelihoods in sub-Saharan Africa should be based on different models than have typically been applied in Asia.

Heavy metal concentrations in shallow marine sediments affected by submarine tailings disposal and artisanal gold mining,Buyat-Ratototok district,North Sulawesi,Indonesia

Trace element concentrations in shallow marine sediments of the Buyat-Ratototok district of North Sulawesi, Indonesia, are affected by submarine disposal of industrial gold mine tailings and unregulated dumping of tailings and wastewater from small-scale gold mining using mercury amalgamation. Industrial mine tailings contained 590–690 ppm arsenic, 490–580 ppm antimony, and 0.8–5.8 ppm mercury. Tailings-affected sediment As and Sb concentrations were 20–30 times higher than in muddy sediments not contaminated with tailings, and 50–60 times higher than pre-mining average. Highest mercury concentrations were observed in sediments affected by small-scale mining using mercury amalgamation (5–29 ppm). Concentrations of most other trace elements were comparable in sediments affected by both types of mining and were slightly higher than regional averages for sediments collected before the onset of industrial mining. Elevated concentrations of both As and Sb in approximately equal proportions suggest tailings dispersal of at least 3.5 km. Mercury released from artisanal gold mining dispersed up to 4 km from river mouths. Slight increases in concentrations of non-mercury trace elements in areas affected by artisanal mining over pre-industrial mining concentrations were probably caused by increased rates of erosion. Electronic supplementary material Supplementary material is available in the online version of this article at and is accessible for authorized users.     

From ‘criminals of the earth’ to ‘stewards of the environment’: The social and environmental justice of Fair Trade gold

The recent emergence of the Fairtrade certification of gold in Latin America and sub-Saharan Africa promises a radical new direction for the environmental governance of artisanal and small-scale mining (ASM). In doing so, it aims to tackle the longstanding environment and development challenges of the sector which mainstream policy has failed to alleviate. The move towards more responsible ASM practices is premised on the strategic deployment of a Fair Trade discourse that argues for its operators to be recognized not as criminals, but as valued and formalized parts of their broader economies. It is argued in this paper that this development intervention should be read within a social and environmental justice framework, one which directly answers the call from political geography for ‘compelling accounts’ of positive representations of the sector.Through a discourse analysis of 10 years of media reports, interviews and recorded life histories of key ASM and Fair Trade stakeholders in Tanzania, it shows how three strands of justice (conceptualized in terms of fairer distribution, procedure and recognition) are articulated by the Fair Trade gold movement and critically assesses the politics behind such a deliberate strategy. In particular, it argues that recognition is a key part of justice that has been underplayed by erstwhile analyses of Fair Trade. Through a case study of Tanzania, it is concluded that although significant progress has been made in terms of arguing for greater recognition for ASM operators, there remains a need to better link discourse with practice in establishing greater distributional justice.     

Mineralogy and trace element relative solubility patterns of shallow marine sediments affected by submarine tailings disposal and artisanal gold mining,Buyat-Ratototok district,North Sulawesi,Indonesia

Shallow marine sediments of the Buyat-Ratototok district of North Sulawesi, Indonesia, are affected by submarine disposal of industrial gold mine tailings and small-scale gold mining using mercury amalgamation. Industrial mine tailings contained 590–660 ppm arsenic, 490–580 ppm antimony, and 0.8–5.8 ppm mercury. Electron microprobe survey found both colloidal iron–arsenic-phases without sulphur and arsenian pyrite in tailings and sites to which tailings had dispersed, but only arsenopyrite in sediments affected by artisanal mining. Antimony in tailings was present as antimony oxides, colloidal iron–antimony phases, colloidal iron–antimony phases, and stibnite in sediments affected by both types of mining. A sequential extraction found that 2% of arsenic held in tailings and tailings-contaminated sediments was exchangeable, 20–30% was labile, including weakly adsorbed, carbonate- and arsenate bound, 20–30% was metastable, probably incorporated into iron or manganese oxyhydroxides, or strongly adsorbed to silicate minerals, and 40–48% was relatively insoluble, probably incorporated into sulphides or silicates. Arsenic in sediments affected by artisanal gold mining was 75–95% relatively insoluble. Antimony in all sediments was >90% relatively insoluble. Relative solubility patterns of most other metals did not differ between industrial tailings-affected, artisanal-mining affected areas, and fluvial sediments. Results suggest that submarine tailings disposal is not suitable for refractory Carlin-like gold deposits because ore processing converts arsenic to forms unstable in anoxic marine sediments. Electronic supplementary material Supplementary material is available in the online version of this article at and is accessible for authorized users.     

‘Body training’: Investigating the embodied training choices of/for mothers in West London

Framed by the UK Government’s efforts to combat social exclusion by encouraging a shift from welfare to work through (re)training, this paper explores the types of training courses being offered to and taken by women with young children in West London. Drawing upon qualitative research, the paper explores the actual and desired uptake of ‘body training’ courses among mothers, linked, in part, to the current ‘body work’ skills gap in the local economy. The encouragement given to women and the interest they have in engaging in ‘body training’ is, we suggest, linked to the discursive construction and performance of a highly feminised and, often, maternal identity, which emphasises women’s caring role and the caring self. By probing the body/training nexus through the motivations and choices of mothers in West London the paper raises questions about gender identity and stereotyping in relation to training-for-work policies and the role of training in (re)inforcing the woman-body coupling within Western dualistic thought.     

Imagining ‘home’: Diasporic landscapes of the Greek-German second generation

This article presents research on second-generation Greek-Germans, both those living in diaspora, and those who have ‘returned’ to Greece. The research is multi-sited, with fieldwork in Berlin, Athens, central and northern Greece. After defining and problematising the notions of ‘second generation’ and ‘return’ - especially complex in this context - we focus on the second generation’s diasporic imaginings of ‘home’, particularly their experiences and narrative framings of landscape, space and place. In their narratives, participants ‘remember’ their parents’ narratives about the homeland, and narrate their own experiences of returning to the diasporic hearth. Contrasts are drawn across diverse diasporic landscape imaginings and experiences: between received diasporic memories and ‘pragmatic’ experiences; holiday visits and long-term return; urban, rural and other spaces; and different sites in the diaspora, such as the place of upbringing and the ancestral home.     

Evaluation of the mineral exploration influence on sediment composition in the Gualaxo do Norte River Basin (MG-Brazil) based on geochemical and stratigraphic data

The aim of this study was to investigate the influence of mining on the geochemical composition of the alluvial sediments of the Gualaxo do Norte River Basin, located in the eastern-southeastern portion of the Quadrilátero Ferrífero (Minas Gerais State, Brazil). The analysis of the sedimentological succession was carried out using 16 stratigraphic sections (cutbanks and alluvial terraces) and analysis of 111 sediment samples for major- and trace-elements by ICP-OES. The stratigraphic analysis revealed the deposition history of the collected sediments. Anomalous concentrations of certain elements such as As and Pb were found, which are associated with stratigraphic facies with evidences of gold artisanal mining, and Fe anomalies associated with iron ore mining. The classification of the sections was possible by means of principal component analysis. From the sediment characteristics, three groups were identified: (1) those influenced by iron ore mining and gold artisanal mining; (2) those influenced by iron ore mining and (3) those with no influence of human activities.     

EIAs,power and political ecology: Situating resource struggles and the techno-politics of small-scale mining

Academics across disciplines are increasingly employing political ecology lenses to unpack conflicts related to resource extraction. Yet, an area that remains under-researched and under-theorised is how environmental impact assessments (EIAs) are embedded in politics and imagined as sites of power relations. Drawing on long-term fieldwork in Zimbabwe engaging small-scale gold miners, EIA consultants and government officials, this article examines the changing social significance of EIAs during and after a nationwide police operation that was framed by authorities as targeting non-compliance with environmental policy, illegal mining and illicit trading. Among other articulations of dissent, small-scale miners associations protested that EIA enforcement rhetoric served unjustly as a rationale for halting livelihoods and extracting rent from miners in times of economic difficulty. The article challenges EIA narratives that focus narrowly on risk management or governance failure, exploring technocratic obfuscations and how enforcement rhetoric was perceived in relation to criminalisation and coercion, expert environmental consultancy cultures and adapted legacies of colonial practice in contemporary dynamics of rule. Heavy-handed policing under the banner of enforcing order impinged on livelihoods and had counterproductive effects in addressing environmental problems, while complying with expensive EIA report-producing requirements was far beyond the means of most small-scale miners. The article rethinks how technical EIA rhetoric becomes entangled in spaces of contentious politics, the perils of looking only at particular scales of relations to the exclusion of others, and what it means to re-engage Donald Moore’s notion of “shifting alignments and contingent constellations of power.” Suggesting future directions in political ecology theorising in relation to extractive sectors, it calls for careful attention to the situated politics of EIAs – situated in time and space, amid varying relations of power – and how multiple hegemonic practices are conceptualised and challenged.     

Power and the hierarchy of knowledge: A review of a decade of the World Bank’s relationship with South Africa

This article presents a case study of the World Bank’s relationship with South Africa to argue that the Bank uses its knowledge brokering role as a device to facilitate the development of a lending relationship with countries that may initially be reluctant to enter into this kind of engagement. This article reviews the World Bank’s 10-year effort to develop a lending relationship with South Africa. The Bank inserted itself into the country in the early 1990s at the outset of its democratic transformation. Throughout the decade, South Africa acceded to the Bank’s policy interventions through technical assistance rather than through a concerted lending programme. In doing so, South Africa internalized the Bank’s market-driven political economy framework underlying its technical assistance programme. The country’s application of the Bank’s knowledge has had questionable outcomes for its development agenda. While the Bank’s ‘expert’ interventions may have offered valuable technical insights, it neglected the politics of distribution that are embedded in a more localized knowledge formation process. The result has led to the instrumentalization of local governance and undermined the engagement of civil society actors in the construction of a democratic state at the local level.     

Eco-localisation as a progressive response to peak oil and climate change - A sympathetic critique

This paper critically but sympathetically examines eco-localisation as a response to ‘peak oil’ and to reduce the emission of CO₂ to avoid dangerous climate change. Rather than seeing the politics of climate change and peak oil as in some way ‘post-political’, the paper argues that protagonists of localised economies are developing radical new conceptions of livelihood and economy that directly cut against the logic of growth-based capitalist economic strategies and elite conceptualisations of economic development. Building on development theory, the paper develops a conceptualisation of ‘immanent’ and ‘intentional’ localisation, with the former a simple move by businesses of economic activities that have high transport costs closer to their markets. Advocates of intentional localisation are working more pro actively at grassroots level to develop local solutions to peak oil and climate change based on developing less resource-intensive yet enjoyable and fulfilling livelihoods in more localised economies. In discussing the contested nature of localisation, the paper engages with critiques of eco-localisation from neoliberal advocates and from the left, before concluding that localisation should be seen more as a different calculation of where economic activities would be located, which aims to reduce oil consumption and CO₂ emissions, rather than a call for autarky. The paper concludes by arguing that analyses of the scale of economic networks need to pay more attention of the materiality of oil consumption and CO₂ emissions, and that scales cannot be seen as socially constructed.