Communicating the climate impacts of meat consumption: The effect of values and message framing

Meat production for human consumption has serious environmental implications and contributes significantly to climate change. Changing people’s food choices is an important step towards reducing human impacts on the climate. Previous research shows that self-enhancement (i.e. self-interest) and self-transcendence (i.e. altruism) values are related to meat consumption. This study examined the effectiveness of the provision of information about climate impacts of meat consumption in influencing concern about these climate impacts of meat consumption, attitudes towards eating meat and behavioural intentions in a New Zealand sample (N = 848). Further, the study examined whether framing the message to align with people’s value sets would enhance the information’s effectiveness in affecting concern, attitudes and intentions. Survey participants were randomly assigned to a no-information control group, a message targeting self-enhancement values, or a message targeting self-transcendence values. Results indicated that the information provision was associated with significantly higher levels of concern about the climate impacts of meat consumption and significantly lower intentions to eat meat, but it did not affect attitudes towards meat consumption. However, the framing of the message did affect attitudes towards meat consumption, depending on existing values. Implications of this research can be applied to future climate change communication campaigns, through the use of targeted, value-congruent information.     

Use of aviation by climate change researchers: Structural influences,personal attitudes,and information provision

Aviation is a fast-growing sector, releasing more carbon dioxide per passenger kilometre than other transport modes. For climate change researchers, work-related travel – including for conferences and fieldwork – is a major carbon-emitting activity. At the same time, many argue that climate scientists have an important role in curbing their own aviation emissions to align their practices with their assertions in relation to emissions reduction. We examine the tensions between competing professional demands in relation to flying; measure levels of flying by climate and non-climate researchers; assess influences on choices and attitudes; and consider how information provision and structural changes might enable changes in practice. Study 1 entails a large, international survey of flying undertaken by climate change (including sustainability and environmental science) researchers and those from other disciplines (N = 1408). Study 2 tests effects of varying information provision on researchers’ behavioural intentions and policy support to reduce flying (N = 362). Unexpectedly, we find climate change researchers – particularly professors – fly more than other researchers, but are also more likely to have taken steps to reduce or offset their flying. Providing information about the impacts of aviation increases behavioural intentions and support for institutional policies to reduce flying, particularly amongst more pro-environmental respondents. However, while attitudinal factors (e.g., personal norm) predict willingness to reduce flying, structural/social factors (e.g., family commitments, location) are more important in predicting actual flying behaviour. Recent initiatives to develop a low-carbon and more inclusive research culture within climate science and the broader research community thus need to be supported by broader policies and technologies to encourage and enable low-carbon and avoided travel.     

Household perceptions of climate change and preferences for mitigation action: the case of the Carbon Pollution Reduction Scheme in Australia

The study aims to reveal Australian households?? perceptions of climate change and their preferences for mitigation action. A web-based survey was conducted in November 2008 in which over 600 households from the state of New South Wales were asked for their willingness to bear extra household expenditure to support the ??Carbon Pollution Reduction Scheme??, an emissions trading scheme proposed by the Australian government. The results of the study can be summarized in four key findings. First, respondents?? willingness to pay for climate change mitigation is significantly influenced by their beliefs of future temperature rise. Support for the policy increased at a decreasing rate as the perceived temperature change rose. Second, perceptions of policy failure have a significant negative impact on respondents?? support for the proposed mitigation measure. The higher the perceived likelihood that the measure would not deliver any outcome, the lower was the likelihood that respondents would support the policy. Third, respondent preferences for the proposed policy are influenced by the possibility of reaching a global agreement on emissions reduction. Sample respondents stated significantly higher values for the policy when the biggest polluting countries implement a similar scheme. Finally, respondents?? willingness to take action against climate change, both at the national and household level, is found to be influenced by their level of mass-media exposure. Particularly, those respondents who watched ??An Inconvenient Truth?? were significantly more likely to act for climate change mitigation than others.     

Assessing the likelihood of widespread landholder adoption of afforestation and reforestation projects

Tree planting for carbon sequestration is a commonly proposed climate change mitigation strategy, with afforestation projects forming part of voluntary and mandatory carbon offset trading schemes. Afforestation is often promoted as a new economic opportunity for private landholders. While multiple studies have identified physical and economic opportunities for afforestation, few have examined the willingness of private landholders to adopt afforestation, and the factors that influence this willingness. We examine this using data from a survey of Australian landholders. The willingness of landholders to adopt afforestation for carbon sequestration varies substantially depending on how this afforestation is designed and implemented: landholders prefer small plantings on less productive land, which minimise the disturbance afforestation presents to land management, and to landholder values about appropriate uses of agricultural land. Landholders are less willing to consider afforestation if it involves planting the large areas required by many current carbon afforestation schemes. Willingness to adopt afforestation is influenced in particular by landholder's perceptions of its potential to provide a diversified income stream, and its impacts on flexibility of land management. More broadly, it is influenced by their views about the social acceptability of afforestation, particularly whether the landholder believes trees should be planted on agricultural land, and how they believe others in the community view afforestation. Our results suggest that widespread adoption requires designing afforestation so it (i) provides a range of socio-economic benefits that go beyond provision of income; (ii) minimises disruption to land management flexibility; and (iii) is compatible with landholder beliefs about appropriate use of agricultural land.     

Unstoppable climate change? The influence of fatalistic beliefs about climate change on behavioural change and willingness to pay cross-nationally

Although climate change is an urgent problem, behavioural and policy responses have not yet been sufficient to either reduce the volume of greenhouse gas emissions or adapt to a disrupted climate system. Significant efforts have been made to raise public awareness of the dangers posed by climate change. One reason why these efforts might not be sufficient is rooted in people’s need to feel efficacy to solve complex problems; the belief that climate change is unstoppable might thwart action even among the concerned. This paper tests for the effect of fatalistic beliefs on behavioural change and willingness to pay to address climate change using two cross-national surveys representing over 50,000 people in 48 nations.

Key policy insights

• The perception that climate change poses a risk or danger increases the likelihood of behavioural change and willingness to pay to address climate change.

• The belief that climate change is unstoppable reduces the behavioural and policy response to climate change and moderates risk perception.

• Communicators and policy leaders should carefully frame climate change as a difficult, yet solvable, problem to circumvent fatalistic beliefs.

     

Preaching to different choirs: How to motivate dismissive,uncommitted, and alarmed audiences to adapt to climate change?

People vary considerably in terms of their knowledge, beliefs, and concern about climate change. Thus, an important challenge for climate change communicators is how to most effectively engage different types of audiences. This study aimed to identify distinct audience segments that vary in terms of their values, beliefs, and responses to climate change and determine for each segment which specific message attributes increased motivation to engage in climate adaptation. A sample of 1031 Australian residents (aged 18–66 years) completed an online survey assessing their values, beliefs, and behaviors related to climate change, and recording their responses to a broad range of climate change adaptation messages. Latent profile analysis identified three distinct audience segments: alarmed (34.4%), uncommitted (45.2%), and dismissive (20.3%). Sixty climate change adaptation messages were coded in terms of the presence/absence of six attributes: explicit reference to climate change, providing specific adaptation advice, strong negative emotive content, emphasis on collective responsibility, highlighting local impacts, and underscoring financial impacts. Participants viewed a random sample of six messages and rated the extent to which each message motivated them to seek out more information and immediately respond to the climate change threat portrayed in the message. Multilevel modeling indicated messages that included strong negative emotive content or provided specific adaptation advice increased adaptation intentions in all three audience segments. Omitting any mention of climate change and emphasizing local impacts increased adaptation intentions in dismissive audiences. Implications for tailoring and targeting climate change adaptation messages are discussed.     

The influence of national temperature fluctuations on opinions about climate change in the U.S. since 1990

Public opinion in the United States about human-caused climate change has varied over the past 20 years, despite an increasing consensus about the issue in the expert community. Attitudes about climate change have been attributed to a number of factors including personal values, political ideology, the media environment and personal experience. Recent studies have found evidence that the temperature can influence one’s opinion about climate change and willingness to change behaviour and/or support climate policy. Although there is some evidence that individual cool or warm years have influenced large-scale opinion about climate change, the extent to which temperature can explain the past variability in public opinion and public discourse about climate change at the national level is not known. Here we isolate the relationship between opinion about climate change and temperature at the national scale, using data from opinion polls, a discourse analysis of opinion articles from five major daily newspapers, and a national air temperature database. The fraction of respondents to national polls who express “belief in” or “worry about” climate change is found to be significantly correlated to U.S. mean temperature anomalies over the previous 3–12 months. In addition, the fraction of editorial and opinion articles which “agree” with the expert consensus on climate change is also found to be significantly correlated to U.S. mean temperature anomalies at seasonal and annual scales. These results suggest that a fraction of the past variance in American views about climate change could potentially be explained by climate variability.     

湖北碳交易试点价格稳定机制、评估及启示

碳排放交易体系存在诸多影响配额供需两端的因素,为避免配额供需严重失衡和碳价格剧烈波动,湖北碳交易试点建立了一套系统的碳价格稳定机制。这套机制包括配额分类管理及注销机制、企业配额事后调节机制、配额投放和回购机制、碳价格涨跌幅限制机制,对湖北碳交易试点的平稳运行发挥了积极作用。本文对上述机制进行了分析评估,并据此提出了全国碳交易体系建设中建立碳价格稳定机制的政策建议。     

EU ETS试验阶段微观交易大数据分析及其对中国的启示

通过对欧盟独立交易登记系统（CITL）的抓取、识别、清洗与融合构建了全样本的交易大数据集合,完整地重现了欧盟碳排放权交易体系（EU ETS）在试验阶段的市场微观结构。进而从市场内部微观视角出发,对EU ETS的市场微观体系、排放企业的微观交易行为,以及市场供需微观演化等予以分析,结果表明在市场建立初期：排放企业的交易大多是以配额履约为目的;交易行为呈现活跃度低、季节性和同向性的特点;市场上少量的高排放企业凭借其在配额总量、资金和信息上的优势在交易中占据了主导地位。此外,微观行为数据还反映了金融部门在碳配额交易中的作用：配额在前期流向金融部门使得供过于求的状况有所缓解,但当配额流出金融部门时,市场供需失调的情况被迅速放大。在碳市场建立初期,理解EU ETS市场参与者微观行为特点以及潜在的风险,对中国即将启动的全国统一碳排放权交易体系的机制设计有重要的启示意义。     

Empirical testing of the visualizations of climate change mitigation scenarios with citizens: A comparison among Germany,Poland, and France

While scenarios are used extensively for communication about climate change mitigation, little is known about the interpretation of these scenarios by citizens. We conducted a cross-country empirical evaluation of scenario visualizations for global mitigation, using online surveys in Germany (N = 379), Poland (N = 223), and France (N = 225). Each respondent received visualizations of the required changes in global carbon dioxide emissions and composition of electricity supply (fossil fuels, nuclear, and renewable sources) for limiting global warming to 1.5 °C. We evaluated the effects of respondents’ demographics, prior beliefs, numeracy, and graph literacy on the reading accuracy and knowledge gains from the visualizations. We also included an experimental between-groups design on visualization format, where four groups received different graph formats (steep or gradual graphs with depictions of uncertainty ranges or scenario ensembles) and the fifth group received a table. Results showed that higher education level, numeracy, and graph literacy increased reading accuracy in all countries, while age reduced them. Respondents with prior beliefs about climate change mitigation that matched the information in the visualizations had also higher reading accuracy and knowledge gains. While the effects of different visualization formats were comparatively minor, customizing formats according to demographic and country differences was used to reduce adverse effects from these differences. These results emphasize the need to design visualizations that match characteristics of the intended audience and could inform better communication of climate change mitigation scenarios to non-expert audience.     

Editorial

Despite the increasing interest in climate change policy in the US, little systematic research has been conducted on the willingness of individuals to change their behaviour to mitigate the problem. Understanding behavioural change is critical if federal and local governments intend to implement programmes requiring actions to mitigate and adapt to climate change. This understudied aspect of climate change policy is addressed by quantitatively examining the degree to which residents living in the US are willing to alter their behaviour to mitigate climate change impacts, and by identifying the major factors contributing to this willingness. Based on a national survey, the reported willingness of individuals to alter behaviours is explained, using the components of risk, individual stress, capacity and ecological values. The findings indicate that specific personal traits and contextual characteristics trigger a significantly greater willingness to change longstanding behavioural patterns. These insights into the factors motivating behavioural change can provide guidance to decision makers at both federal and local levels on how best to implement climate change policies.     

Lights, camera … action? Altered attitudes and behaviour in response to the climate change film The Age of Stupid

The film The Age of Stupid depicts the world in 2055 devastated by climate change, combining this with documentary footage which illustrates many facets of the problems of climate change and fossil-fuel dependency. This study investigates the effects of the film on UK viewers’ attitudes and behaviour through a three-stage survey. Analysis of changes in attitudes focussed particularly on respondents’ concern about climate change, motivation to act, fear about the potential for catastrophe, beliefs about responsibility for action, and sense of agency. The film increased concern about climate change, motivation to act, and viewers’ sense of agency, although these effects had not persisted 10-14 weeks after seeing it. It was also successful in promoting some mitigation actions and behavioural change, although respondents reported barriers to further action, such as limited options for improving home energy efficiency among those in rented accommodation. However, filmgoers were atypical of the general public in that they exhibited very high levels of concern about climate change, knowledge about how to reduce their carbon emissions, and contact with organisations campaigning about climate change, before they saw the film. The paper considers how these factors may have enabled viewers to respond to the film as they did, as well as policy implications for those seeking to develop effective climate change communications.     

Climate change beliefs, concerns, and attitudes toward adaptation and mitigation among farmers in the Midwestern United States

A February 2012 survey of almost 5,000 farmers across a region of the U.S. that produces more than half of the nation’s corn and soybean revealed that 66 % of farmers believed climate change is occurring (8 % mostly anthropogenic, 33 % equally human and natural, 25 % mostly natural), while 31 % were uncertain and 3.5 % did not believe that climate change is occurring. Results of initial analyses indicate that farmers’ beliefs about climate change and its causes vary considerably, and the relationships between those beliefs, concern about the potential impacts of climate change, and attitudes toward adaptive and mitigative action differ in systematic ways. Farmers who believed that climate change is occurring and attributable to human activity were significantly more likely to express concern about impacts and support adaptive and mitigative action. On the other hand, farmers who attributed climate change to natural causes, were uncertain about whether it is occurring, or did not believe that it is occurring were less concerned, less supportive of adaptation, and much less likely to support government and individual mitigative action. Results suggest that outreach with farmers should account for these covariances in belief, concerns, and attitudes toward adaptation and mitigation.     

A simple technique for estimating an allowance for uncertain sea-level rise

Projections of climate change are inherently uncertain, leading to considerable debate over suitable allowances for future changes such as sea-level rise (an ??allowance?? is, in this context, the amount by which something, such as the height of coastal infrastructure, needs to be altered to cope with climate change). Words such as ??plausible?? and ??high-end?? abound, with little objective or statistically valid support. It is firstly shown that, in cases in which extreme events are modified by an uncertain change in the average (e.g. flooding caused by a rise in mean sea level), it is preferable to base future allowances on estimates of the expected frequency of exceedances rather than on the probability of at least one exceedance. A simple method of determining a future sea-level rise allowance is then derived, based on the projected rise in mean sea level and its uncertainty, and on the variability of present tides and storm surges (??storm tides??). The method preserves the expected frequency of flooding events under a given projection of sea-level rise. It is assumed that the statistics of storm tides relative to mean sea level are unchanged. The method is demonstrated using the GESLA (Global Extreme Sea-Level Analysis) data set of roughly hourly sea levels, covering 198 sites over much of the globe. Two possible projections of sea-level rise are assumed for the 21st century: one based on the Third and Fourth Assessment Reports of the Intergovernmental Panel on Climate Change and a larger one based on research since the Fourth Assessment Report.     

A Chinese commitment to commit: can it break the negotiation stall?

Preparatory talks to the next round of negotiations seem to indicate that a comprehensive agreement to mitigate climate change will not be easily attainable, despite the intentions of the US administration and the high expectations surrounding the Copenhagen meeting. One key reason is to what extent fast growing economies, and especially China, should take actions to reduce their growth of emissions. This paper argues that a turning point for international negotiations on climate change could be achieved if China were to agree on carbon obligations in the future. Results from modelling work suggest that the optimal investment behaviour is to anticipate the implementation of a climate policy by roughly 10 years, and that thus future commitments—if credible—could lead to significantly earlier steps towards carbon mitigation. If fast growing economies, and foremost China, believe in the long term objective of global stabilization of carbon concentrations, it might be economically rationale to sign on future targets, provided developed countries take on immediate action. Such a provision could be beneficial for both the developing and developed world.     

Reaching a climate agreement: compensating for energy market effects of climate policy

Because of large economic and environmental asymmetries among world regions and the incentive to free ride, an international climate regime with broad participation is hard to reach. Most of the proposed regimes are based on an allocation of emissions rights that is perceived as fair. Yet, there are also arguments to focus more on the actual welfare implications of different regimes and to focus on a ‘fair’ distribution of resulting costs. In this article, the computable general equilibrium model DART is used to analyse the driving forces of welfare implications in different scenarios in line with the 2?°C target. These include two regimes that are often presumed to be ‘fair’, namely a harmonized international carbon tax and a cap and trade system based on the convergence of per capita emissions rights, and also an ‘equal loss’ scenario where welfare losses relative to a business-as-usual scenario are equal for all major world regions. The main finding is that indirect energy market effects are a major driver of welfare effects and that the ‘equal loss’ scenario would thus require large transfer payments to energy exporters to compensate for welfare losses from lower world energy demand and prices.

Policy relevance

A successful future climate regime requires ‘fair’ burden sharing. Many proposed regimes start from ethical considerations to derive an allocation of emissions reduction requirements or emissions allowances within an international emissions trading scheme. Yet, countries also consider the expected economic costs of a regime that are also driven by other factors besides allowance allocation. Indeed, in simplified lab experiments, successful groups are characterized by sharing costs proportional to wealth. This article shows that the major drivers of welfare effects are reduced demand for fossil energy and reduced fossil fuel prices, which implies that (1) what is often presumed to be a fair allocation of emissions allowances within an international emissions trading scheme leads to a very uneven distribution of economic costs and (2) aiming for equal relative losses for all regions requires large compensation to fossil fuel exporters, as argued, for example, by the Organization of Petroleum Exporting Countries (OPEC).     

The Generational Divide in Support for Environmental Policies: European Evidence

This article examines age variations in support for environmental protection policies that affect climate change using a sample of over 14,000 respondents to a 1999 Eurobarometer survey. There is a steady decline with age in whether respondents are willing to incur higher gasoline prices to protect the environment. This relationship remains after controlling for socioeconomic characteristics. There are age-related differences in information about environmental risks, information sources about the environment, perceived health risks from climate change, and degree of worry about climate change. However, taking these factors into account does not eliminate the age variation in willingness to pay more for gasoline to protect the environment.     

The role of culture and traditional knowledge in climate change adaptation: Insights from East Kimberley,Australia

Indigenous peoples offer alternative knowledge about climate variability and change based on their own locally developed knowledges and practices of resource use. In this article we discuss the role of traditional ecological knowledge in monitoring and adapting to changing environmental conditions. Our case study documents a project to record the seasonal knowledge of the Miriwoong people in northern Australia. The study demonstrates how indigenous groups’ accumulate detailed baseline information about their environment to guide their resource use and management, and develop worldviews and cultural values associated with this knowledge. We highlight how traditional ecological knowledge plays a critical role in mediating indigenous individuals and communities’ understandings of environmental changes in the East Kimberley region of north-west Australia, and how these beliefs may influence future decision-making about how to go about adapting to climate change at a local level.