| 乡村游客真实性体验模型研究 |
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| 引用本文： | 陈才,赵志峰. 乡村游客真实性体验模型研究[J]. 地理科学, 2021, 41(7): 1237-1245. DOI: 10.13249/j.cnki.sgs.2021.07.014 |
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| 作者姓名： | 陈才 赵志峰 |
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| 作者单位： | 海南师范大学旅游学院，海南 海口 571158 |
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| 基金项目： | 国家社会科学基金项目(17BJY157) |
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| 摘 要： | 关于乡村旅游体验的研究,多以"乡村性"为主题,鲜有基于"真实性"视角的深入探讨.文章基于真实性视角,采用混合研究方法,构建乡村游客真实性体验模型,并进行验证.首先,通过质化研究,构建出"真境""真情""真智""真我"4个维度的概念模型;其次,采用量化研究,验证了"真境""真情""真智""真我"4个维度的合理性,4个维度...
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| 关 键 词： | 真实性 乡村性 真境 真情 真智 真我 |
| 收稿时间： | 2020-06-09 |
| 修稿时间： | 2020-10-04 |
A Research of Authenticity Experience Model of Rural Tourists |
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| Chen Cai,Zhao Zhifeng. A Research of Authenticity Experience Model of Rural Tourists[J]. Scientia Geographica Sinica, 2021, 41(7): 1237-1245. DOI: 10.13249/j.cnki.sgs.2021.07.014 |
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| Authors: | Chen Cai Zhao Zhifeng |
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| Affiliation: | School of Tourism Management, Hainan Normal University, Haikou 571158, Hainan, China |
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| Abstract: | Based on the theory of authenticity, this paper explores the dimensions of rural tourism experience using a hybrid research approach. Firstly, the paper uses the grounded theory to extract the four dimensions of ‘true environment’, ‘true feelings’, ‘true wisdom’ and ‘true self’ to construct a conceptual model of rural tourism experience. Secondly, the paper used quantitative research to verify the rationality of the four dimensions of true environment, true feelings, true wisdom, and true self. The four dimensions have a moderate degree of correlation. Further verification shows that the four dimensions can be converge on the second-order variable “authenticity experience”. The results are shown as follows: 1) The authenticity experience model of rural tourists include four dimensions. The foundation of the true environment is the original rural natural environment and the original rural humanistic environment. True feelings include tourist feelings and the feelings in interpersonal communication. True wisdom refers to the tourists’ spiritual or epiphany to the objective world, social life and other aspects in the process of rural tourism. The true self is a kind of psychological state including optimism, calmness, ease and satisfaction. True environment is the basic level, true feelings and true wisdom are enhancement levels, and true self is the highest level. 2) Authenticity is one of the main elements of tourists’ motivation and willingness to travel in rural areas, which indicates that ‘authenticity’ can be used as one of the core indicators to measure the difference between rural and urban environmental experiences. Rural resources and the environment mostly exist in a natural state and are mostly ‘true’, while urban resources and the environment are mostly in an artificial state and are mostly ‘false’. The authenticity experience model of rural tourists reveals the differences between urban and rural areas from the authenticity level. 3) The paper puts forward two ways to deal with the relationship between rurality and authenticity: one is subordination, which regards authenticity as an important dimension of rurality, that is, rurality is not only reflected in objective elements, but also reflected in tourists’ perception and experience. The other is the juxtaposition relationship, which juxtaposes authenticity and rural nature. In addition, the strategies of rural cultural revitalization is proposed from the aspects of true environment, true feelings, true intelligence, and true self. Finally, limitations and prospects are discussed. |
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| Keywords: | authenticity rurality true environment true feelings true wisdom true self |
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