游客对海岛旅游环境的感知研究——以东山岛为例

以我国东南沿海县级海岛东山岛为例,运用调查问卷与访谈的方法研究游客对东山岛旅游环境的感知,结果显示:游客对东山岛旅游环境总体感知一般;对海岛旅游自然环境、社会文化环境呈正面、积极感知,但对环境卫生、景区绿化、旅游从业人员文化水平、社会治安等持保留态度;对旅游经济环境正面感知不强;地方政府在环境保护和旅游规划方面应当更有所作为。

Study on the Tourist Perception of Island Tourist Environment: A Case Study of Dongshan Island

The paper takes Dongshan island asa case,applying questionnaires and interview to investigate tourist's perception of island tourist environment.The result of investigation shows:(1) in general the tourists have insipid perception of entire tourist environment of Dongshan island;(2)the tourists have positive perception on tourist natural,social and cultural environments,excluding environmental sanitation,tourist greenbelt,public safety and the educational level of the employed;(3) the tourists have negative perception on local tourist economic environment;(4) tourist enterprises should update tourist products and local government should take more responsibility for the protection of resource and environment,social safety and local culture development.