川西地区旅游流网络结构特征研究——基于散客游记与团队线路的比较分析

以四川西部地区为研究区,通过网络获取散客游记和团队线路数据,借助社会网络理论与方法,对比分析散客旅游流与团队旅游流在网络密度、程度中心度、结构洞及凝聚子群4个方面的异同。结果表明:团队旅游流网络的密度较散客旅游流网络密度大,反映出专业的旅游机构对旅游线路的设计和组织能增强旅游流的网络密度、提高景区间的连接性;散客旅游流网络和团队旅游流网络在核心节点的选择上既有差异也有共性,新都桥等5个景区在两个旅游流网络中都处于核心位置;两类旅游流所涉及的热门节点近一半发生重合,但在旅行社或旅游电商的宣传和组织下团队旅游流对景区的辐射带动作用更强。川西地区高知名度的九寨沟、黄龙等景区并未在旅游流网络中处于重要位置,反映出高原山体类旅游目的地旅游流受区域环境影响较大,需对其环境保护和地质灾害防治加以特别关注。

Research on Network Structure of Tourism Flow in Western Sichuan:Based on Comparative Analysis of Individual Travel Notes and Tourist Team Routes

This study compares individual tourist flows and team tourist flows in Western Sichuan with respect to network density,degree centrality,structural hole and cohesive subgroups.Social network theory and methods are applied to public individual travel notes and tourist team routes data acquired from internet for comparative analysis.The results show that the density of team tourist flow network is larger than that of individual tourist flow network.This reflects that the design and organization of tourism routes by professional travel agencies can enhance the density of tourist flow network and improve the connection between scenic sites.There are both differences and commonalities in the selection of core nodes between indedividual tourist flow network and team tourist flow network.Five scenic sites(Xinduqiao,Siguniang,Wenchuan earthquake site,Hailuogou and Yading)hold the core positions in the two tourist flow networks.Nearly half of the hot nodes involved in individual tourist flows and team tourist flows are overlapped.However,team tourist flow plays a stronger role in driving the radiation of scenic spots as the travel agencies or OTAs offer better promotion and organization,their effort also optimized the spatial network structure of tourist flows.The study also founds that the most well known scenic sites like Jiuzhaigou,Huanglong and etc.in the Western Sichuan region are not the key nodes in the tourist flow network.It shows that the tourist flows to plateau mountain destinations are greatly affected by their geological environment.Besides,special attentions should be paid to environmental protection and geological disaster prevention and control in these regions.