产品品牌数量对产业集群影响的实证研究——以中国服装产业集群为例

产品品牌作为影响产业集群发展的非标准化特征要素,是内生变量.选择24个服装产业集聚地作为样本,考察集群内产品品牌数量对产业集群发展的影响,发现产品品牌数量对集群的增长和竞争力的提升具有正向作用;然而,进一步研究显示,过多的产品品牌数量也会制约产业集群的发展.最后,对变量进行重新组合后发现,目前中国服装产业集群还处于初级阶段,品牌数量仍旧低于临界值,在品牌培育上需要长期持续不断地付出.

The Effect of the Number of Product-Brands on Industry Clusters Development——A Special Reference to Apparel Industry Clusters in China

The brand of product is a non-standard factor to effect the development of apparel industry, and also an endogenetic factor. This paper, choosing 24 apparel industry clusters as the samples, finds that the number of brands of products in clusters has a positive effect to the development of the clusters, but too many brands also cumbers the development of the clusters. The author finds that the apparel industry clusters in China are in primary stage and they must improve their core competitive advantage to build up their brands eventually.