基于区位分量的河南省入境旅游客源市场分析

以河南省入境旅游统计数据为样本,采用增加区位分量的偏移-份额模型,定量分析河南省境外客源市场变化及类型。结果显示:河南省入境旅游落后于毗邻省份,但在韩国、美国、香港等8个客源市场具有较强的竞争优势;除台湾、韩国、澳门以外的13个客源市场,河南省均具有专门化特征。依据区位分量与竞争分量,将客源市场划分为4种类型:①具有专门化和竞争优势;②具有专门化,但没有竞争优势;③不具有专门化,但有竞争优势;④不具有专门化,也没有竞争优势。在此基础上,探讨河南省境外客源市场专门化与竞争战略。

Analysis of Inbound Tourism Market Based on Allocation Effect in Henan

Based on the statistical data of inbound tourism from 2000 to 2007 in Henan,this paper uses Shift-Share Method based on allocation effect to explore the structure of inbound tourism market and types.The results are as follows:(1) Net shift shows that Henan underperformed relative to the six-province benchmark destination area.(2)The province mix effect is positive in 8 of the 16 originating provinces,it means that the benchmark destination area is increasingly specializing in attracting tourist from Korea,Malaysia,etc.(3)Henan has a positive competitively effect,meaning that it is superior competitively positioned with respect to the rest of the benchmark provinces,particularly for 8 tourist markets,such as Korea,the United States,Hong Kong,etc.(4) Henan has specializes in thirteen tourism markets except Taiwan,Korea and Macau.Based on allocation effect and competitive effect,the author divides into four categories for inbound tourist market,namely:①specialized and with a competitive advantage(SA);②specialized but with a competitive disadvantage(SD);③not specialized but with a competitive advantage(NA);④not specialized and with a competitive disadvantage(ND),and finally proposes tourism marketing strategies.