基于SD法的城市感知研究——以浙江台州地区为例

借助SD法即语义差别法获取人们对台州地区9个城市的整体感知,并研究这些感知与代表城市特征的客观指标之间的关系,为营造宜人的城市环境提供参考。结果表明,台州城市群总体特点较为中庸,但各城市特点各异,基本能分为三组;城市的感知和城市的客观指标之间存在着一定关系;与客观指标预期相关的感知和实际相关的感知存在一定出入;各种指标对感知的影响力由大到小依次为经济指标、规模指标、区位指标和建设指标;经济总量对感知的作用大于人均经济量的作用;受到客观指标影响程度由大到小的感知依次是:城市现代化的感知、城市规模和繁华度的感知、城市有序度和城市心理距离的感知、城市尺度的感知;通过进一步的回归分析,最后得到了特定感知量级下对应的城市客观指标值。

Study of city perception based on SD method: A case study of Taizhou, Zhejiang

By using SD (semantic differential) method which is invented in the psychological field, this article studies the relationship between city perception and objective index of nine cities in Taizhou, Zhejiang in order to offer some reference for humanized urban environment. The reason for choosing those cities is that they are suitable for studying by SD method and with the help of the local government, the data are quite easy to obtain. Through face to face interviews, the research provided questionnaire, as far as possible, to those who had opportunities for feeling all of the nine cities. According to final perceptual data, the overall characteristics of Taizhou are quite moderate, but the characteristics differ between different cities. They can be divided into three basic groups. The research indicated that there is a close relation between space perception and objective index of cities. Perceptions which were anticipated to relate with the specific objective index are not completely consistent with the real situation. Relatively speaking, the influence of economic index on perceptions is the biggest; the influence of the city size and location are the second biggest; and the influence of city construction level is the weakest. General economic output has a bigger influence on perception than per capita economic output. Generally speaking, objective index exerts influences on the following perceptions in descending order of degree: modernization perception, perception of city size and prosperity, perception of city ordering, psychological distance and city dimension. By further regression analysis, the research obtains objective index data under specific perceptions. Finally, this case study suggests two enlightenments: first, in order to affect perception effectively, we could strengthen the construction referred to the objective dada which affect perception most. Second, objective index data under specific perceptions could make up for the lack of consideration for people's feeling in some construction standards.