| 甘肃省入境旅游客源市场及发展对策研究 |
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| 引用本文： | 樊妍芳,石培基,程华.甘肃省入境旅游客源市场及发展对策研究[J].地理与地理信息科学,2008,24(6). |
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| 作者姓名： | 樊妍芳 石培基 程华 |
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| 作者单位： | 西北师范大学地理与环境科学学院,甘肃,兰州,730070 |
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| 基金项目： | 甘肃省教育厅重大科研项目
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西北师范大学校科研和教改项目
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| 摘 要： | 运用市场份额和亲景度指标,定量分析2000—2006年(2003年除外)甘肃省入境旅游客源市场的市场份额和亲景度的时空变化特征,并探讨了4种市场类型与4类亲景度市场的相关性,据此确定目前甘肃省入境旅游客源市场适宜发展的4类模式:重点市场、主要市场、潜在市场和机会市场,为甘肃省入境旅游客源市场定位和开拓提供科学依据,并提出甘肃省入境旅游发展的相关对策、措施。
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| 关 键 词： | 市场偏差指数 市场发展指数 亲景度 入境旅游客源市场 甘肃省 |
Analysis on Inbound Tourism Market and Its Development Measures of Gansu Province |
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| FAN Yan-fang,SHI Pei-ji,CHENG Hua.Analysis on Inbound Tourism Market and Its Development Measures of Gansu Province[J].Geography and Geo-Information Science,2008,24(6). |
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| Authors: | FAN Yan-fang SHI Pei-ji CHENG Hua |
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| Abstract: | The characteristics of the temporal variation of inbound tourism market in Gansu Province from 2000 to 2006(except 2003) were analyzed quantitatively based on market share analysis and familiarity with scenic destination.The relativity between four categories of market and four categories of familiarity with scenic destination was explored.Depending on the outcome of studying the market share analysis and familiarity with scenic destination,Gansu's overseas tourist market was divided into four categories:important markets,main markets,latent markets and opportunity markets.So that the positioning and exploiting of inbound tourism market in Gansu Province can be much scientific.In the end,the corresponding development measures for Gansu inbound tourism market was offered. |
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| Keywords: | market bias index market developing index familiarity with scenic destination inbound tourism market Gansu Province |
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