城市旅游与旅游城市的深化发展

城市旅游是以城市整体形象作为旅游吸引物,招徕游客进行各种游憩活动,其实质是人们对城市文明的向往与追求。一个城市要发展城市旅游,必须挖掘城市文明,提升城市的游憩功能,使城市转变为旅游城市,进而发展为优秀旅游城市。优秀旅游城市是城市旅游的品牌,它通过品牌效应直接影响旅游者的旅游决策,引发更多的城市旅游,从而实现城市旅游与旅游城市的互动发展。

Reciprocal Development between Urban Tourism and Tourism Cities

The urban tourism is an aggregation of all kinds of recreation taken place in the cities,whose essence is a yearning for urban civilization.This paper points out that,in a city,the development of urban tourism need to excavate the urban civilization fully,promote its recreation function to the full,transform the governmental function,found a splendid tourism city.The splendid tourism city is a brand of urban tourism,which can directly affect tourists'decision-making through the brand effect,attract the more tourists to tourism cities,and thus realize the reciprocal effect between urban tourism and tourist cities.