汕头市旅游市场特征及其研究意义

运用“市场分类研究法”和“产品-需求对应分析法”，对不同的旅游吸引物所对应的旅游市场进行分类调研和分类处理，发现景点旅游者市场与城市过夜旅游者市场存在着明显的差异。认识这些差异，对于分析汕头旅游发展的主导旅游吸引，分析旅游需求趋势和需求预测，对于确定区域旅游发展的主动力模型和旅游发展动力机制，制定产品战略和市场战略具有重要的意义。

RESEARCH OF THE CHARACTERISTICS OF TOURISM MARKET IN SHANTOU CITY

It is necessary to know the corresponding relation between tourist products and market demand, and forecast the demand type and changing trend during the tourist market research for tourism planning. "Classified research of tourist market" and "corresponding analysis of products and demand" are used in the study of tourism of Shantou City, and the tourist markets corresponding to different attractions are disposed separately. The results of the research show that there are distinct differences between tourists in resort market and those in city market. Knowledge of those differences is important for analyzing the main tourism attractions of Shantou City and the tendency of demand, and is useful to confirm the main dynamic model and the dynamic mechanism of regional tourism development. And so it is helpful in constituting the strategy of products and market.