广州旅游业可持续发展的旅游形象思考

一个城市只有树立良好的旅游形象，才能有效地吸引游客，促进旅游业发展和可持续发展。文中提出可持续发展思想是城市旅游业可持续发展的理论基础。从可持续发展的角度，广州市的旅游形象宜定位为：南国商都—南亚热带生态园—历史文化名城。并围绕旅游形象建设问题，提出一些方向性、可操作性的方案和建议。

CONSTRUTION OF THE TOURISM IMAGE OF GUANGZHOU

A good city image is very important for tourism development.The definition of city tourism image is introduced,and the current situation of tourism industry in Guangzhou is studied.It is suggested that the tourism image of Guangzhou should be commercial city of South China subtropical ecological garden famous historical and cultural city. For construction of the tourism image, on the one hand,the traffic and environment of Guangzhou should be improved, on the other, the quality of the citizens should be raised. And more facilities for guiding the tourists should be available.