基于网络口碑度的南京城区餐饮业空间分布格局研究——以大众点评网为例

运用大众点评网（南京站）餐饮商户的点评数据,在建立口碑评价指标体系的基础上,计算各商户的口碑综合得分和排名,并对城市餐饮业的空间分布格局进行核密度分析和综合评价。研究发现,南京城区餐饮商户大致分为4个等级,呈现“头小底大”的金字塔形状,口碑较差的商户占据绝大多数,中等口碑的商户较为缺乏,餐饮业发展综合水平较低;餐饮业的空间分布主要呈现出以新街口为服务核心,其他多个次级服务中心共生发展的格局;高等级餐饮服务中心仍旧集中在主城区范围内,发展较为孤立,大致表现为服务质量圈层递减或沿交通线路轴向扩展特征;城市商圈业态也会影响传统和休闲类餐饮商户的空间分布趋势。

Spatial Pattern of Catering Industry in Nanjing Urban Area Based on the Degree of Public Praise from Internet: A Case Study of Dianping.com

With the rapid development of information technology, the information from the internet becomes an important way for people to gain social support. The combination of internet and geospatial information not only changes the way people live and work, but provides new approaches for urban studies. This article mainly focuses on the nuclear density analysis and the comprehensive evaluation of spatial pattern of the Catering Industry by the analysis on the comprehensive score and the ranking of the Catering businesses, on the basis that the evaluation system of public praise degree with the data from a website of Dianping.com. The result reveals that 4 classes of the4 public praise degree were found among the Catering businesses in the urban area of Nanjing, which looks like a “pyramid” with large number on the bottom and small number on the top, that indicates the number Catering businesses with lower degree of public praise is largest and that of mid-class Catering businesses is relatively small. In other word, the Catering Industry of Nanjing is now on a low level development. The spatial pattern of the Catering Industry consists of a core (Xinjiekou) and other secondary service centers roughly demonstrates the feature that service quality decreases by circle pattern, and the top-class Catering businesses that develop separately are mainly in the center of urban area. Also, the state of retail trading in the urban commercial district would affect the spatial distribution of traditional and leisure Catering businesses. However, the traditional central place theory is harder to explain the problems of spatial distribution pattern of urban Catering Industry. This study has found an approach that could evaluate the service quality of Catering Industry with the quantitative study on the public praise of Catering Industry with the data from the internet. Moreover, it could provide some advices for the service facilities planning and policy made by the government in order to facilitate the marketing Intelligence of Catering Industry and rational consumption of consumers.