| 欧洲内河游船业的运营区域与经营策略及其启示 |
| |
| 引用本文： | 宋立中,李芬,王会.欧洲内河游船业的运营区域与经营策略及其启示[J].世界地理研究,2011,20(2):107-118. |
| |
| 作者姓名： | 宋立中 李芬 王会 |
| |
| 作者单位： | 1. 福建师范大学旅游学院,福州,350108
2. 福建师范大学地理科学学院,福州,350108 |
| |
| 基金项目： | 教育部人文社科研究规划基金项目(10YJA760045); 福建省教育厅人文社科研究重点项目(JA10084S) |
| |
| 摘 要： | 随着后工业社会的来临，西方社会形成了普遍的消费主义休闲文化，河流旅游为满足后现代游客追求独特体验的需要提供了一种很好的选择，而游船则是这种旅游方式的有效载体。近年来欧洲内河游船业的经营规模、接待人数和营业收入持续增长。其经营的重点区域在中欧、西欧和北欧。由于竞争激烈，各游船公司针对细分市场不断采取差别化的经营策略。其旅游产品主题化、组合化、多元化，线路设计周密化，服务设施个性化以及运河遗产和货运驳船的适应性再利用等策略，对我国游船业的发展具有重要的参考价值。
|
| 关 键 词： | 欧洲内河 游船业 运营区域 经营策略 启示 |
The Operation Areas and Business Strategies of Pleasure-Boat Industries in European Inland River and Its Inspirations |
| |
| SONG Li-zhong,LI Fen,WANG Hui.The Operation Areas and Business Strategies of Pleasure-Boat Industries in European Inland River and Its Inspirations[J].World Regional Studies,2011,20(2):107-118. |
| |
| Authors: | SONG Li-zhong LI Fen WANG Hui |
| |
| Institution: | SONG Li-zhong~1,LI Fen~2,WANG Hui~2 (1.School of Tourism Management,Fuzhou 350108,China,2.School of Geographical Sciences,Fujian Normal University,China) |
| |
| Abstract: | With the coming of post-industrial society,western society has formed common consumerism leisure culture,river tourism provides postmodern tourists with a very good choice to meet their distinctive experience needs, while riverboat is a effective carrier of this kind of tourism model.In recent years,business scale,reception number and revenue of European inland river cruise industry maintain sustainable growth.Its main operation areas concentrate in central,western and northern Europe.Due to fierce competit... |
| |
| Keywords: | European inland river pleasure-baot industry operation area business strategy inspiration |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
