远方的家——中国游客共享型住宿的入住选择与体验研究

共享经济理念的普及和游客对旅游体验的个性化要求，使得旅游共享住宿成为旅游业的重要领域和研究热点。以入住过共享型住宿的中国游客为研究对象，收集在线旅游平台携程网的942篇全球入住游记，形成17万字的研究文本。通过词频词性分析、语义网络分析等内容分析法，探究了中国游客的入住选择因素、体验感知和满意度评价。研究发现，游客选择共享型住宿有较强的求新求异动机，其决策选择是着重考虑性价比、区位等之后的理性选择。游客通过与房东的互动，在这个住宿空间中“家”的感觉和异域新奇体验交织，使其舒适和个性需求得到满足，整体呈现了较高的满意度。最后，在研究结果的基础上提出了共享型住宿的管理建议。

Distant home:A study on the accommodation choice and experience of Chinese tourists in sharing accommodation

The prevalence of sharing economy and the personal requirements of tourism experience make sharing accommodation an important field and research hotspots in tourism. Taking Chinese tourists who have stayed in sharing accommodation as the research object, we collected 942 global tourist travel blogs on the online travel platform named Ctrip, which included 170000 words. The study explored the choice factors, experience perception and satisfaction of Chinese tourists through content analysis such as word frequency analysis and semantic network. The study finds that tourists who choose the sharing accommodation have a strong desire for novelty seeking, and their decisions are based on rational choices such as cost and location. Through the interaction with the landlords, the “family feeling” is associated with the overseas experience，which meets the comfortable and personal needs of the tourists. Finally, based on the research results, we give some advice on the management of sharing accommodation.