| 历史街区顾客地方依恋与购物满意度的关系——以苏州观前街为例 |
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| 引用本文： | 钱树伟,苏勤,郑焕友.历史街区顾客地方依恋与购物满意度的关系——以苏州观前街为例[J].地理科学进展,2010,29(3):355-362. |
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| 作者姓名： | 钱树伟 苏勤 郑焕友 |
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| 作者单位： | 1. 安徽师范大学国土资源与旅游学院,芜湖,241000
2. 安徽师范大学国土资源与旅游学院,芜湖,241000;中国科学院南京地理与湖泊研究所,南京,210008 |
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| 基金项目： | 国家自然科学基金项目(40601031);;安徽省人文社科基地重大研究项目(2005sk069);;中国科学院南京地理与湖泊研究所领域前沿项目(CXNIGLAS200812) |
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| 摘 要： | 基于“地方依恋”与“美国顾客满意度指数(ASCI)模型”基本理论，通过构建顾客地方依恋与购物满意度之间的结构关系模型，采用通径分析、相关分析及验证性因子分析等研究方法，探讨了苏州观前街历史街区型购物场所顾客地方依恋对购物满意度的影响关系，结果表明：①地方依恋对顾客购物满意度、购物抱怨及购物忠诚度均具有不同程度的影响效应；②地方依恋对顾客购物满意度具有最为显著的正向影响、对购物抱怨的直接负向影响显著、通过顾客购物满意度对购物抱怨具有间接的负向影响，但并不显著；③地方依恋对顾客购物忠诚度的直接影响及以购物满意度为中介变量的间接影响均为显著。最后提出了增进观前街与顾客之间人地情感联结关系，以提高顾客游憩及休闲购物满意度的主要途径。
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| 关 键 词： | 历史街区 顾客 地方依恋 购物满意度 苏州观前街 |
Relationship between Place Attachment of Historic Street and Customer Shopping Satisfaction: A Case Study of Guanqian Street |
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| QIAN Shuwei,SU Qin,ZHENG Huanyou.Relationship between Place Attachment of Historic Street and Customer Shopping Satisfaction: A Case Study of Guanqian Street[J].Progress in Geography,2010,29(3):355-362. |
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| Authors: | QIAN Shuwei SU Qin ZHENG Huanyou |
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| Institution: | 1.College of National Territorial Resources and Tourism;Anhui Normal University;Wuhu 241000;Anhui;China;2.Nanjing Institute of Geography & Limnology;CAS;Nanjing 210008;China |
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| Abstract: | Based on the theories of Place Attachment and American Customer Satisfaction Index Model,the influence of place attachment on customer shopping satisfaction was explored by constructing the structural relationship model of place attachment and customer shopping satisfaction,and using path analysis,correlation analysis and confirmatory factor analysis and other research methods.A total of 256 questionnaires from the shoppers on Guanqian Street in Suzhou city were analyzed in this paper.The results showed tha... |
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| Keywords: | historic street customers place attachment shopping satisfaction Guanqian Street |
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