高校旅游的开发模式及对策研究--以上海市高校旅游开发为例

在分析上海市高校旅游资源以及高校旅游客源市场特点的基础上,指出目前上海市高校旅游存在政校企合作的开发模式、高校自主开发模式、游客自发游览模式等3种开发模式.上海市高校旅游开发中存在的主要问题是尚未形成良好的开发氛围、缺乏市场化运作、旅游产品和旅游项目单一.最后提出上海市高校旅游的开发对策,包括转变观念、充分重视高校旅游、建立政府主导型多方合作的开发模式、丰富旅游产品的形式和内容、采取灵活多样的营销策略.

ON THE DEVELOPMENT PATTERN AND COUNTERMEASURES OF THE COLLEGE TOURISM DEVELOPMENT--A CASE STUDY OF THE COLLEGE TOURISM DEVELOPMENT IN SHANGHAI

This paper analyzes the characters of college tourism resources of Shanghai and the tourism market. On the basis of these, the development patterns of Shanghai College Tourism are put forward, they are the government-college-corporation development pattern, college development pattern and tourist-self development pattern. The main problems in the college tourism development such as the lack of the development environment, the lack of marketing as well as the singularity of the tourism product and style are put forward.. Appropriate countermeasures, such as to change the conception of the college tourism development, to estabilish the government-oriented and collective development style, to enrich the styles of tourism product as well as to take different marketing strategies,are put forward at the end of the paper.