中小城市居民购物行为研究——以湖南省益阳市为例

利用行为地理学的方法,选取湖南省益阳市为调查地点,对城区居民不同商品类型的购物行为进行调查,分析了居民购物出行的一般特征、空间特征,在此基础上得出了居民购物出行的圈层结构。通过问卷的科学分析并将结果与已有国内大城市研究结果对比,得到了如下结论：（1）中小城市居民购物出行一般特征与大城市具有很大相似性,符合购物出行一般特征的普遍规律。（2）居民购物出行呈明显的圈层结构,但与大城市不同,中小城市呈现不连续的区间分布。（3）中小城市居民出行呈现被动购物型特征。（4）城市商业空间结构、距离、价格、商品质量为居民购物出行的重要影响因素。

THE STUDY ON SHOPPING BEHAVIOR IN SMALL OR MEDIUM CITY——A CASE OF YIYANG CITY IN HUNAN PROVINCE

Base on the theories of Behavioral Geography, Yiyang City in Hunan Province has been chosen to be the place in which the survey about the shopping behaviors of the urban residents concerning different kinds of commodities is carried out. This survey is to find out the common characteristics and space characteristics of people＇s shopping behavior, and further the ring-shape structure. Through scientifie analysis to the survey and comparison with the conclusions of the big cities in China that have already researched, some conclusions were drawn： （1） the common characteristics of people in small or medium city have great similarity with big cities, which accord with the common rules of shopping trip; （2） the ring-shape struture of shopping trip in small or medium city presents discontinuous inter-zone distribution, which is different from the big cities; （3） people＇s shopping trip in small or medium city is presented the characteristic of passively shopping; （4） urban commercial spatial structure, distance, price, and the quality of the products are the important factors which affect people＇s shopping trip.