基于五级态度量表的青海省国内游客满意度测评

提高游客满意度是促进旅游业可持续发展的根本保障.以青海省国内游客为研究对象,运用五级态度量表量化游客满意度评价项目,采用定性和定量相结合的方法,对餐饮、住宿、交通、游览、购物、娱乐、总体满意度以及游客重游率等方面开展综合测评.研究表明：国内游客对青海各旅游环节的满意度评价总体上处于满意和一般之间,旅游总体满意度评价较高,游客重游青海的潜力大.

STUDY ON THE EVALUATION OF TOURISTS SATISFACTION BASED ON FIVE LEVELS ATTITUDE SCALE——A CASE STUDY OF DOMESTIC TOURISTS SATISFACTION IN QINGHAI PROVINCE

An increase in tourist satisfaction is a fundamental guarantee of promoting the sustainable development of tourism. This paper based on the domestic tourists in Qinghai Province as the research object, and used the five attitude scale quantitative tourists satisfaction evaluation project. It carry out a comprehensive evaluation of catering, accommodation, transportation, sightseeing, shopping, entertainment, overall satisfaction and rate of tourists to re -visit by the methods of a combination of qualitative and quantitative methods. Studies have shown that domestic tourist overall satisfaction of Qinghai between satisfaction and general, the overall satisfaction and visitors to re -visit Qinghai potential is higher.