产业融合背景下的舟山海洋文化产业新发展

随着舟山群岛海洋文化产业的不断开发和旅游产业的体系日益成熟,两大产业呈现出相互渗透相互融合的态势,带来了舟山海洋文化产业发展的新契机。文章阐释了产业融合的内涵和对舟山海洋文化产业发展的推动意义,剖析了舟山海洋文化产业发展的历史、现状以及所面临的缺乏文化资源转化为产能、传统文化表现手法陈旧、缺少大规模市场等问题,提出了旅游产业与海洋文化产业的融合路径和舟山海洋文化产业发展需要改造传统文化产业,创新文化产品;运用现代科技,促进海洋非物质文化旅游发展;加快发展文化内容产业,促进产业结构调整;充分运用政府引导作用,推进海洋文化产业与旅游产业深入融合;培育大型企业,扶持中小型企业,形成文化产业规模效应;加大教育投入,培养高素质人才等相关性策略。

Industrial Convergence under the Background of New Development of Zhoushan Marine Culture Industry

With the continuous development of marine culture industry in Zhoushan archipelago and the maturity of tourism industry system,the two industries have shown mutual infiltration and integration,which has brought new opportunities for the development of marine culture industry in Zhoushan.This paper expounded the connotation of industrial integration and the development of marine culture industry in Zhoushan,analyzed problems of Zhoushan marine culture industry,such as the developing history,current situation and the lack of cultural resources into production,traditional cultural expression,the lack of large-scale market.The integration developing path of the tourism and cultural industry was put forward,by the transformation of traditional cultural industry,innovation of cultural products;the use of modern technology,to promote the intangible cultural tourism development;accelerating the development of the culture industry,promoting the adjustment of industrial structure;making full use of the guiding role of the government to promote the marine culture industry and tourism industry in-depth integration;cultivating large enterprises,supporting small and medium enterprises,the scale effect of cultural industry;increasing investment in education,cultivating high-quality talents,etc..