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返乡农民工旅游就业认知与意愿的实证研究
引用本文:王凯,黄华芝.返乡农民工旅游就业认知与意愿的实证研究[J].云南地理环境研究,2010,22(4):6-12.
作者姓名:王凯  黄华芝
作者单位:1. 中国科学院,地理科学与资源研究所,北京,100101;湖南师范大学,旅游学院,湖南,长沙,410081
2. 中国科学院,地理科学与资源研究所,北京,100101
基金项目:湖南省哲学社会科学基金项目,湖南省普通高校青年骨干教师基金 
摘    要:运用贵州省马岭河景区周边3个乡镇返乡农民工的调查数据及Logistic回归模型,对农民工旅游就业意愿及其影响因素进行了计量经济分析。研究表明,农民工旅游就业的意愿受到其年龄、文化程度、婚姻状况、务工时间、务工月收入、对当地旅游发展的认同度、对旅游就业的认知以及旅游地相关就业政策的满意度等多种因素的影响。基于实证研究结果,就如何通过正确引导和解决返乡农民工的后续就业问题提出了相应的理论思考和政策建议。

关 键 词:返乡农民工  旅游就业  Logistic模型  贵州

AN ANALYSIS OF THE WILL AND INFLUENCING FACTORS OF RURAL WORKERS' TOURISM EMPLOYMENT IN GUIZHOU PROVINCE
WANG Kai,HUANG Hua-zhi.AN ANALYSIS OF THE WILL AND INFLUENCING FACTORS OF RURAL WORKERS' TOURISM EMPLOYMENT IN GUIZHOU PROVINCE[J].Yunnan Geographic Environment Research,2010,22(4):6-12.
Authors:WANG Kai  HUANG Hua-zhi
Institution:1.Institute of Geographic Sciences and Natural Resources Research,CAS,Beijing 100101,China;2.Institute of Tourism,Hunan Normal University,Changsha 410081,China)
Abstract:Based on a survey of rural workers returning home in the three towns neighbouring Malinghe National Scenic Area in Guizhou Province,the paper,using Logistic regression model,analyzed the key factors that put much impact on the will of rural workers' tourism employment.The results show that rural workers' will to work in tourism industry is affected by many factors,such as age,educational background,marital status,working time outside and income,recognition of local tourism development,attitude of tourism employment as well as satisfaction of the government's reemployment policies.Based on the above results,this paper presents relevant countermeasures in order to solve rural workers' reemployment through the development of tourism industry.
Keywords:rural workers  tourism employment  logistic regression model  Guizhou Province
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