生态文明视角下旅游厕所建设影响因素与创新机制——基于游客满意度感知分析

旅游厕所作为旅游活动中不可缺少的基本要素,既是一个民族的文明窗口,更是一个国家和地区综合实力的体现,已成为当前生态文明建设背景下中国旅游发展过程中亟待解决的重要课题。本文以苏州市为例,构建了旅游厕所满意度影响因素结构方程模型,基于游客满意度,深入分析旅游厕所建设影响因素,并提出旅游厕所创新发展机制。主要结论为：①规划布局、基本功能、细节设计、厕所文化、环保特征和管理工作与满意度之间存在正向关系,如厕教育与满意度之间存在负向关系;②影响旅游厕所建设主要表现在7个维度,其中规划布局对旅游厕所建设影响最大,其次是管理工作和基本功能,而环保特征对旅游厕所建设影响最小;③构建了集供需层、理念层、规划层和目标层于一体的旅游厕所创新发展机制,以期促进旅游厕所科学合理发展,为建设生态文明社会提供有益参考。

Influencing factors and innovation of tourism toilet development from the perspective of ecological civilization: Based on tourist satisfaction analysis

Toilet as an indispensable element of tourism, showcases a nation’s civilization and reflects the comprehensive strength of the destination area. It is an important issue to address in the process of tourism development in China under the current background of ecological civilization construction. Taking Suzhou as an example and using exploratory factor analysis (EFA), this study builds a model of toilet influence on tourist satisfaction and proposes an innovative tourism toilet development model. The results show that: (1) Layout planning, basic function, detailed design, toilet culture, use of science and technology, and management were positively correlated with tourist satisfaction, while toilet education showed a negative correlation; (2) Layout planning had the greatest influence on satisfaction with a coefficient of 0.51, followed by management and basic function. The use of science and technology had the smallest impact on satisfaction; (3) The study built an innovative tourism toilet development model with a supply and demand layer from the point of view of the government and tourists; a conceptual layer including education, humanitarian, experiential, management, cultural, innovation, technological, and ecological concepts; a planning layer consisting of awareness-raising, basic work, and advanced planning; and a target layer including making tourism toilet a toilet space, showcasing urban civilization, and providing a place for relaxation, in order to provide references for comprehensive upgrading of tourism toilets in China.