云南省乡村旅游存在的问题与对策研究

云南省是一个多民族的边疆山区省份，乡村人口占总人口的73．4％，具有发展乡村旅游的潜在优势。在实地调查和查阅资料的基础上，从乡村旅游资源特点、发展存在的问题等方面进行较为全面的分析，得知：云南省具有和谐的乡村旅游景观、乡村人文景观风貌独特、乡村文化多样性等资源优势；在发展中存在乡村旅游分散且规模小、经营水平低、产品单一、旅游大环境差、少数民族文化的不断消失等问题。因此，今后的发展中要考虑乡村旅游的统一协调发展，在政府指导下支持乡村旅游的规模性开发，逐步健全法规体系，深化乡村旅游的产品，突出民族文化、气候、生态特色，提高经营者的素质，营造良好的乡村旅游大环境。

THE ANALYSIS OF THE PROBLEMS AND COUNTERMEASURES IN RURAL TOURISM IN YUNNAN PROVINCE

Yunnan Province is a multinational frontier mountainous area. The village population occupies 73.4%. Therefore, Yunnan Province has potential advantage of developing village tourism. Based on field inspecting, literature researching and comprehensive analyzing from many aspects, such as the feature of village tourism resources and problems of development, we can conclude that Yunnan Province has a host of resource advantages, for example harmonious village tourism sight, unique village human sight and diverse village cultures. However, there are a number of problems in development: village tourism is decentralized and it has small scale, poor management and onefold product. In addition, the whole circumstance of tourism is not good and the culture of minority is vanishing. Thus, it is essential to think about unite and unisonous development of village tourism. With the government instruction, we should support tremendous exploitation, continue to complete regulation system, deepen products for village tourism, stand out nationality culture, climate, and ecological traits, enhance quality of operator and build a benign environment for village tourism.