游客特征及偏好与区域旅游发展的响应 ——以广东省肇庆星湖风景名胜区为例

以广东省肇庆星湖风景名胜区游客群体为研究对象,通过文献梳理与实地调研相结合进行研究。结果发现:(1)星湖风景名胜区的旅游市场是高度近域化的市场,其游客主要是学生、企业职员、工人与农民等;(2)从游客总体看,星湖风景名胜区游客的选择偏好由高到低依次为自然风景、区位因素、门票价格、地域文化和其他因素,但不同特征的游客群体表现了各自相应的选择偏好;(3)游客个性特征与产品选择之间具有一定的关系,不同来源与职业的游客群体表现了不同的消费水平。

Tourist Characteristics and Preference and the Response of Regional Tourism Development:Take the Xinghu Scenic Spot in Zhaoqing,Guangdong Province as An Example

This study takes the tourist groups of the Xinghu Scenic Spot in Zhaoqing,Guangdong Province as the research object,and conducts research through a combination of literature review and field investigation and analysis.The research found that:(1)The tourist market in Xinghu Scenic Spot is highly localized,and the tourist groups are mainly students,corporate staff,workers and farmers;(2)The preference of tourists in Xinghu Scenic Spot is ranked from the overall tourist from high to low,they are natural scenery,location factors,ticket prices,regional culture,and other factors.However,tourist groups with different characteristics show their respective preferences;(3)There is a certain relationship between tourist personality characteristics and product choices.The relationship between tourists from different sources and occupations shows different consumption levels.On this basis,in response to the problems existing in the scenic spot and combined with the suggestions of tourists,the countermeasures to promote the sustainable development of regional tourism are proposed.