| 气象短信业务营销策略的探讨 |
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| 引用本文： | 袁秀丽,李国勋,曾春蕾.气象短信业务营销策略的探讨[J].内蒙古气象,2011(6):125-126. |
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| 作者姓名： | 袁秀丽 李国勋 曾春蕾 |
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| 作者单位： | 塔城地区气象局,新疆塔城,834700 |
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| 摘 要： | 从气象信息传播的效果入手,阐述了气象短信在气象信息传播中的优势以及营销推广策略.
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| 关 键 词： | 气象短信 营销 推广 策略 |
The Discussion for the Marketing Strategy of Meteorological Short Message |
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| Authors: | Yuan Xiu-Li Li Guo-Xun Zeng Chun-Lei |
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| Institution: | (Taeheng Region meteorological Bureau, Taeheng, Xinjiang 83400) |
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| Abstract: | Meteorological Short Message is a kind of service products which has news, popularization, and humanization, with advantages of high transmission speed, wide spread and so on. From the effects of meteorological information transmission, this paper has discussed the adventages of meteorological short message in information dissemination and marketing strategies. |
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| Keywords: | meteorological short message marketing popularization strategy |
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