旅游地居民对主题景区旅游影响的感知与态度——以常州环球恐龙城为例

以常州环球恐龙城为例,利用因子分析、回归分析和聚类分析等方法,研究了旅游地居民对主题景区旅游影响的感知与态度。结果表明:①常州城市居民对环球恐龙城旅游影响的感知特征可归纳为“社会失序”、“文化素质提升”、“地方认同和生活环境改善”、“吸引力增强”、“综合效益提升”、“生活环境恶化”和“生活成本提高”等7个维度,居民对积极影响的感知强度整体上高于消极影响。②常州城市居民对环球恐龙城发展的态度与旅游影响感知密切联系,各感知因子对居民态度的不同维度有显著影响。③根据对环球恐龙城发展的态度,可将常州城市居民划分为“乐观支持者”、“理性支持者”、“谨慎支持者”、“冷漠态度者”等4种类型,总体来说,常州城市居民对环球恐龙城旅游发展的态度较为积极与理性。

Residents' perception and attitude of the tourism impact of the Global Dinosaur Town in Changzhou City

Taking Global Dinosaur Town in Changzhou City as an example,this paper makes a research about the residents''perception on and attitude towards the tourism impact of themed scenic spots by means of factor analysis,regression analysis,(and)cluster analysis. The results are shown as follows.(1)The residents''perceptions can be classified into seven dimensions;namely,"out of social order","improvement of the life quality", "comprehensive benefits and local identification","increasing degree of extroversion and openness","interruption of life","environmental degradation",and "increasing cost of living".And also the residents believe that the positive impacts of Global Dinosaur Town are more obvious than the negative ones.(2)The residents are in favor of the development of Global Dinosaur Town,(and)"comprehensive benefits" and "local identification", "opening to the outside world",and "increasing cost of living" exert great impacts on the residents’attitude.3.According to the different attitudes towards the development of Global Dinosaur Town,the residents can be divided into 4 types,i.e.active supporters,rational supporters,cautious supporters and indifferent supporters.Besides,the residents''attitudes are positive and rational on the whole.