互联网时代苏州餐饮业空间特征及影响因素

为了更全面地理解互联网影响下城市餐饮业空间产生的变化，以城市中心异质性极强的苏州为案例，比较苏州古城中心和新城中心到店O2O餐饮业和到家O2O餐饮业空间分布，并参照实体餐饮业的空间分布，采用核密度估计、多距离空间聚类和多尺度地理加权回归等分析方法，探讨互联网餐饮业的空间特征及影响因素。结果表明：1）传统城市空间对餐饮业空间格局的影响显著，即互联网对餐饮业空间的影响建立在既有城市空间基础之上。2）互联网餐饮业总体集聚特征明显，到店O2O餐饮业呈现向高等级中心集聚的特征，到家O2O餐饮业分布更为均衡。3）两类互联网餐饮业运营模式与特定功能类型的城市空间契合度不同，旅游核心区餐饮业到店消费特征较强而到家消费特征较弱。4）城市新区商业点状分级分布的空间组织模式在一定程度上抑制互联网对餐饮业的扩散作用。5）商场密度、写字楼密度和住宅小区密度对互联网餐饮业空间分布影响均较为明显，旅游资源密度对到店O2O餐饮业空间布局影响较大。

Spatial Characteristics and Influencing Factors of Suzhou's Catering Industry in the Internet Era

In the Internet era, the integration of the Internet and traditional businesses has been extensive, and the relationship between information technology and traditional location is an important topic of concern to the academic community. The urban catering industry under the influence of the Internet includes O2O (Online To Offline) in-store catering industry and O2O delivery catering industry. The study of its spatial distribution and influencing factors will help to more comprehensively understand the impact of the Internet on the urban catering industry space. The Internet catering industry space is formed by the Internet influence effect on the physical catering industry space. Therefore, the spatial distribution of the urban Internet catering industry is determined by the spatial influence effect of the Internet and the urban space in which the catering industry is located. Owing to the differences in their operation modes, the two types of Internet catering industries, O2O in-store catering and O2O delivery catering, cater to different functional types of urban space, resulting in different spatial distribution preferences of these two types. Therefore, this study takes Suzhou, a highly heterogeneous city center, as an example, and compares the spatial distribution of O2O in-store catering industry and O2O delivery catering industry in the old city center and the new city center, and discusses the Internet catering industry with reference to the spatial distribution of the physical catering industry. The results reveal the following: (1) Traditional urban space has a significant impact on the spatial pattern of the catering industry, that is, the impact of the Internet on the catering industry space is based on the existing urban space, and the impact of the Internet on the urban space is reflected in the existing urban space functions. (2) The Internet has different effects on different types of commercial services. Although the overall agglomeration characteristics of the Internet catering industry are obvious, the O2O catering industry in Daodian has the characteristics of agglomeration in high-level centers, while the distribution of the O2O catering industry in Daojia is more balanced. (3) The two types of Internet catering business operation models have different degrees of fit with the specific functional types of urban space. The catering industry in the tourism core area has strong in-store consumption characteristics and weak home-based consumption characteristics. (4) The spatial organization mode of commercial-graded point-like distribution in the new urban area promotes the development of commercial agglomeration, resulting in a greatly enhanced agglomeration of the O2O catering industry in the new urban area, thus inhibiting the diffusion effect of the Internet on the catering industry. To sum up, with the in-depth integration of Internet information technology and residents' daily lives in the future, its impact on urban spaces will be greatly enhanced. The influence of structure and commercial space form will continue to expand.