滨海湿地公园旅游差异化设计

滨海湿地公园是保护滨海湿地的一种有效措施,旅游差异化是提高滨海湿地公园市场影响力、增强市场竞争力的有效方式。以迈克尔·波特的一般性战略理论为依据,针对滨海湿地公园规划设计中旅游产品竞争力问题进行深入研究,提出了滨海湿地公园规划设计的2个旅游差异化类型和4个差异化设计原则。条件差异化和创新差异化是滨海湿地公园规划设计中的两个旅游差异化类型,而"高度""深度""广度""亮度"的"四度"原则是实现旅游差异化产品设计的具体实施办法。

Differential Design of Tourism for Coastal Wetland Parks

Establishment of coastal wetland park is an effective measure to protect coastal wetland, and the tourism differentiation is an effective way to improve the market power and to increase the market competitiveness. Based on the Generic Strategies Thoery of Michael E.Porter, and aiming at the competitive power of tourism products, this paper proposes two types of tourism differentiation and four principles for products design. Condition differentiation and innovation differentiation are the two types of tourism differentiation of planning and design for coastal wetland park. High quality, deep and wide coverage, and shining points are the 4 principles for speciifc implement measures to achieve differentiated tourism products.