旅游地社区参与度熵权层次分析评价模型与应用

建立旅游地社区参与度熵权层次分析评价模型,以周庄、同里、西递、宏村为研究对象,对我国传统村镇旅游地社区参与度进行定量评价。研究表明:(1)旅游规划与决策参与度是影响传统村镇旅游地社区总体参与度的关键性因素;(2)西递处于社区高度参与状态,周庄、同里、宏村处于社区中度参与状态,四个旅游地社区参与度由大到小的顺序为:西递＞周庄＞同里＞宏村;(3)我国传统村镇旅游地居民参与旅游规划与决策的程度偏低,成为影响社区参与度总体得分和社区参与层次的主要原因;(4)导致社区参与度差异的主要因素为传统村镇旅游地在景区经营管理模式、旅游地社会经济发展阶段、社区旅游制度和政策、社区形态与旅游资源属性上存在差异。

Evaluation on tourism community participation level based on AHP method with entropy weight

The paper attempts to set up a community participation level evaluation model based on AHP method and entropy weight theory. By taking examples of traditional village and town resorts including Zhouzhuang, Tongli, Xidi and Hongcun, community participation levels and the main influencing factors are analyzed. 1) The importance of the factors that affect community participation levels in traditional village and town resorts is, in proper order, the community participation level in tourism planning and decision-making, the community participation level in tourism income apportionment, the community participation level in tourism resources and environmental protection, publicity and education, and the community participation level in tourism operation and management. Among those factors, the community participation level in tourism planning and decision-making is the key factor. 2) The community participation level of Xidi is in a high state; while that of the rest three, i.e., Zhouzhuang, Tongli and Hongcun, are moderate. Their community participation level order from large to small is Xidi > Zhouzhuang > Tongli > Hongcun. 3) The low degree of tourism planning and decision making in community are the main reason that influences the general community participation level in China's traditional village and town resorts. 4) The principle factors that lead to community participation level difference in China's traditional village and town resorts are the operation and management modes of those resorts, the socio-economic development stage of those tourism destinations, the community tourism systems and policies and the community patterns and tourism resource properties. 5) The key measures to promote community participation level in tourism development in traditional village and town resorts are transforming management system of tourism destinations, implementing the "people-oriented" scientific development concept, and protecting the political rights of tourism development participation of the residents.